Search
Close this search box.

International Maldives Travel Market 2020 Goes Sustainable

International Maldives Travel Market
IMTM plans to initiate the practice of sustainable ways through their marketing campaigns for the 2020 event.

In the 21st century, the world is taken by mass challenges to survive in all ways possible, economically, socially, and environmentally. In the midst of the global pandemic radically transforming society, the earth itself continues to steadily depreciate. Sustainable no longer defines as ‘zero-waste’. It focuses on minimalism; cutting out needless buys. Reducing consumption in general, allowing consumers to reuse everyday items rather than purchase unnecessarily.

Thus, today’s businesses are under the spotlight like never before. They are widening their focus beyond profit, to consider how they can create value in society and thrive in future. This in turn shows their respective target audiences and the public itself the importance of being sustainable to protect the earth from further depreciating in nature. The International Maldives Travel Market (IMTM) plans to do just that. Which is done by initiating the practise of sustainability through their marketing campaigns for the IMTM 2020 event.

There is a fall in the travel industry with significant declines across demand, occupancy, ADR, and revenue in 2020. This has led firms to freeze their marketing budgets especially on material production related to events. Instead, more companies opt for sustainable and technologically advanced methods to appeal to the attention of customers. This has been the case for IMTM as well.

The campaign initiated by IMTM aims to go eco-friendly by reusing their previous billboard posters for promotions, rather than causing wastage of materials by creating new posters every year. Not only is this cost-efficient for the business, but recycling such materials cut down on their carbon footprint; the number of greenhouse gases released into the atmosphere by activity or action.

Also read: The World Tourism Organization Endorse Support to IMTM 2020

IMTM aims to convey through their message, Reuse, Revive, Reconnect and Grow, that any materials including disposable plastics, paper or fabrics can be either replaced by more sustainable options or simply recycle and reuse, especially objects that are still good in terms of quality, performance, and appearance.

Feature image by IMTM
Ad - immaldives.com

Latest

Lily Beach Resort & Spa Nominated for Prestigious World Travel Awards 2025

Lily Beach Resort & Spa Nominated for Prestigious World Travel Awards 2025

Lily Beach Resort & Spa, located in the Maldives, proudly announces its nominations for three prestigious honors at the 2025 World Travel Awards. Specifically, the resort has earned recognition in the categories of Indian Ocean’s Leading Family Resort 2025, Maldives’ Leading All-Inclusive Resort 2025, and Maldives’ Leading Family Resort 2025. These nominations celebrate Lily Beach for its unwavering commitment to exceptional service, top-tier luxury, and family-friendly offerings, making it one of the top destinations in the Maldives.

The Platinum Plan: A Premier All-Inclusive Experience

One of the resort’s most notable features is its renowned Platinum Plan, which stands as one of the most comprehensive all-inclusive packages in the region. This plan offers a variety of premium dining options, top-shelf beverages, exciting excursions, and a wide range of water activities. As a result, guests can enjoy a carefree and indulgent experience, with the Platinum Plan providing both variety and value. Consequently, it sets a benchmark for luxury all-inclusive offerings in the Maldives.

Family-Friendly Accommodations and Activities

For families, Lily Beach provides the ideal getaway, offering a perfect balance of togetherness and privacy. The resort features spacious multi-bedroom accommodations, such as the Beach Residence and Beach Family Villa, which allow families to stay close while still enjoying personal space. Furthermore, the Turtles Kids’ Club provides a fun-filled environment with supervised activities, while adults can unwind in adults-only spaces, such as AQVA, the overwater bar and restaurant. In addition to this, the resort offers a gym and tennis court, giving guests plenty of opportunities to stay active and enjoy family-friendly recreation.

Exquisite Dining with a View

Dining at Lily Beach is also an experience in itself. Guests can indulge in everything from international buffet selections at Lily Maa to Asian fusion cuisine at the overwater Tamarind restaurant. Not only do the diverse dining options cater to a wide range of tastes, but the spectacular ocean views and the warm hospitality of the Maldivian staff also contribute to an unforgettable culinary journey.

Wellness and Relaxation at Tamara Spa

Moreover, for those seeking rest and rejuvenation, the Tamara Spa offers a peaceful sanctuary with a variety of healing treatments. Set over the water, the spa provides an ideal setting for guests to unwind with restorative massages. Additionally, Lily Beach’s Wellness Week with Ali Young, taking place this November, offers a unique opportunity for guests to engage in a transformative wellness retreat. This seven-day program blends ancient sound healing techniques with the Maldives’ tranquil environment, helping guests rejuvenate both body and mind.

A Commitment to Excellence and Luxury

These nominations reflect Lily Beach’s consistent dedication to excellence, further cementing its reputation as a premier destination for families, couples, and luxury travelers. Whether it’s indulgence, adventure, or relaxation, the resort offers something for everyone, and these nominations only highlight its exceptional offerings.

Voting for the 2025 World Travel Awards is now open, and Lily Beach Resort & Spa invites its guests and supporters to cast their votes and help secure these well-deserved accolades. Click here to vote

Ad - immaldives.com
No more posts to show