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International Maldives Travel Market 2020 Goes Sustainable

International Maldives Travel Market
IMTM plans to initiate the practice of sustainable ways through their marketing campaigns for the 2020 event.

In the 21st century, the world is taken by mass challenges to survive in all ways possible, economically, socially, and environmentally. In the midst of the global pandemic radically transforming society, the earth itself continues to steadily depreciate. Sustainable no longer defines as ‘zero-waste’. It focuses on minimalism; cutting out needless buys. Reducing consumption in general, allowing consumers to reuse everyday items rather than purchase unnecessarily.

Thus, today’s businesses are under the spotlight like never before. They are widening their focus beyond profit, to consider how they can create value in society and thrive in future. This in turn shows their respective target audiences and the public itself the importance of being sustainable to protect the earth from further depreciating in nature. The International Maldives Travel Market (IMTM) plans to do just that. Which is done by initiating the practise of sustainability through their marketing campaigns for the IMTM 2020 event.

There is a fall in the travel industry with significant declines across demand, occupancy, ADR, and revenue in 2020. This has led firms to freeze their marketing budgets especially on material production related to events. Instead, more companies opt for sustainable and technologically advanced methods to appeal to the attention of customers. This has been the case for IMTM as well.

The campaign initiated by IMTM aims to go eco-friendly by reusing their previous billboard posters for promotions, rather than causing wastage of materials by creating new posters every year. Not only is this cost-efficient for the business, but recycling such materials cut down on their carbon footprint; the number of greenhouse gases released into the atmosphere by activity or action.

Also read: The World Tourism Organization Endorse Support to IMTM 2020

IMTM aims to convey through their message, Reuse, Revive, Reconnect and Grow, that any materials including disposable plastics, paper or fabrics can be either replaced by more sustainable options or simply recycle and reuse, especially objects that are still good in terms of quality, performance, and appearance.

Feature image by IMTM
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Explore a Multitude of Football Camps at Siyam World This Year!

As part of its ongoing line-up of five-star experiences, Siyam World Maldives kicked off a series of unforgettable spring football camps. The resort will be featuring star players Wayne Bridge, Adrian San Miguel Castillo, Francesco Totti, and Michael Owen.

Siyam World Maldives encouraged guests to let their football skills blossom over a series of football camps. These camps will utilise the resort’s state-of-the-art sports complex and FIFA-sized soccer pitch at The World Sports Arena. Participants enjoyed world-class coaching and immersive experiences designed to enhance their football techniques and passion for the sport.

Spanish Goal-keeper Adrian San Miguel Castillo

The action-packed schedule began with Spanish goalkeeper Adrian San Miguel Castillo. He graced the sandy shores from the 19th to the 23rd of March. Adrian is a key player for Liverpool FC and the Andalusia National team. During his time at the resort, he helped younger guests understand how to deal with pressure and develop key life skills. This also included developing a performance mindset.

Football Camp Experiences with Wayne Bridge

Next on the roster was Wayne Bridge who came to Siyam World from from 22nd to 31st March. He is a renowned English left-back, who returned to Siyam World for a second time already. With his infectious energy and wealth of experience from clubs like Chelsea and Manchester City, Wayne inspired guests to “tackle” challenges head-on and score big on and off the field.

Francesco Totti Lights up Siyam World Football Camp

Following Wayne’s lead was the legendary Francesco Totti, lighting up Siyam World for a second time as well. He visited from 28th March to 4th April. Totti is known for his flair and loyalty to AS Roma. He brought a touch of Italian passion to the Maldives, teaching participants the art of precision and creativity in football. 

Once described by Maradona as “the best player he has ever seen”, the gifted World Cup winner and legendarily loyal one-club player (AS Roma) will be on hand to help holidaymakers hone their football skills and play to their full potential.

Michael Owen Graces the Shores of Siyam World

Closing out the star-studded lineup was Michael Owen. He is the youngest-ever Ballon d’Or winner, who graced Siyam World from the 1st to the 5th of April. Michael Owen is joining as part of the recently announced partnership with Football Escapes. Michael’s lightning-fast moves and goal-scoring prowess electrified the pitch, inspiring a new generation of football stars. Throughout the action-packed week, participants savoured daily football sessions led by Owen, a team of UEFA-licensed coaches, and internet sensation Eman – popularly known as SV2 from his viral YouTube skills videos.

Dressed in their personalized Rascal training kits, young players aged from five to 15 seized the perfect opportunity to refine all aspects of their game, from tactics to technical skills. To add to the holiday experience, families enjoyed a memorable parents’ match, providing moms and dads with a chance to showcase their skills on the pitch.

Collaboration with Football Escapes – Rip Ferdinand

Later this year, and in collaboration with Football Escapes, Rio Ferdinand will also be hosting a football camp from 28 October to 1 November. He is one of the most decorated English footballers of all time. Ferdinand is famous for being one of the world’s best defenders. He will be bringing the skills he learned whilst playing for West Ham, Manchester United and Leeds United plus the England national team. 

At Siyam World, we are undoubtedly a paradise for sports enthusiasts, offering exceptional facilities for both water and land sports. My passion for football, which began in childhood collection jerseys of football legends, is embodied in our FIFTA- regulation football field. We host many football aficionados, including owners of prized jerseys and past champions who still share a deep love for the game. Siyam World is where sportsmanship thrives, providing an unparalleled destination for active trave;ers, says Ausy Waseem – Resort Manager at Siyam World.

The incredible resort has had the pleasure of hosting several other esteemed football legends. Italian champion Nicola Ventola graced the resort in January. Additionally, Bobo Vieri and Marco Materazzi also showcased their skills on the pitch. Joining them were players like Juan Sebastián Verón, Esteban Cambiasso, Roberto Pires, Eric Abidal, Carlos Puyol, and Jay Jay Okocha.

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