Search
Close this search box.

International Maldives Travel Market 2020 Goes Sustainable

International Maldives Travel Market
IMTM plans to initiate the practice of sustainable ways through their marketing campaigns for the 2020 event.

In the 21st century, the world is taken by mass challenges to survive in all ways possible, economically, socially, and environmentally. In the midst of the global pandemic radically transforming society, the earth itself continues to steadily depreciate. Sustainable no longer defines as ‘zero-waste’. It focuses on minimalism; cutting out needless buys. Reducing consumption in general, allowing consumers to reuse everyday items rather than purchase unnecessarily.

Thus, today’s businesses are under the spotlight like never before. They are widening their focus beyond profit, to consider how they can create value in society and thrive in future. This in turn shows their respective target audiences and the public itself the importance of being sustainable to protect the earth from further depreciating in nature. The International Maldives Travel Market (IMTM) plans to do just that. Which is done by initiating the practise of sustainability through their marketing campaigns for the IMTM 2020 event.

There is a fall in the travel industry with significant declines across demand, occupancy, ADR, and revenue in 2020. This has led firms to freeze their marketing budgets especially on material production related to events. Instead, more companies opt for sustainable and technologically advanced methods to appeal to the attention of customers. This has been the case for IMTM as well.

The campaign initiated by IMTM aims to go eco-friendly by reusing their previous billboard posters for promotions, rather than causing wastage of materials by creating new posters every year. Not only is this cost-efficient for the business, but recycling such materials cut down on their carbon footprint; the number of greenhouse gases released into the atmosphere by activity or action.

Also read: The World Tourism Organization Endorse Support to IMTM 2020

IMTM aims to convey through their message, Reuse, Revive, Reconnect and Grow, that any materials including disposable plastics, paper or fabrics can be either replaced by more sustainable options or simply recycle and reuse, especially objects that are still good in terms of quality, performance, and appearance.

Feature image by IMTM
Ad - immaldives.com

Latest

Celebrate Easter at Bandos Maldives: Fun for All Ages!

Bandos Maldives announces its Easter Eggstravaganza.

Are you ready for an exciting Easter at Bandos Maldives on March 30th? This Easter, Bandos Maldives is set to bring unforgettable experiences for guests of all ages. The resort will feature an array of exciting activities to bring joy to the holiday festivities!

Eggstaravagant Activities at Bandos this Easter

Step into Kokko Club Playground for a world of fun at the Mini Carnival. Enjoy to your heart’s content and test your luck and skill at the Blackout Bingo Bonanza. Dab your way to your victory, and test out just how good your skills are!

Additionally, Bandos Maldives also brings a little something for those with a creative spirit. The Easter Art painting sessions are the perfect way for artists to paint their way into the spring season. For adventure seekers, Bandos is bringing a thrilling Bunny Trail Adventure. Join the epic Bunny Hint challenge and locate all the hidden bunnies lurking around the Kokko club.

These extraordinary experiences are perfect for families looking for an exciting Easter at Bandos. Not only is the resort the perfect place to make memories to last a lifetime, but Bandos is also easily accessible to guests who have not made Easter plans yet. Located just a few minutes away from the Airport, Bandos provides the perfect island hospitality to its guests. Pack your bags, get Easter ready and hop on to an adventure at Kokko Club!

Ad - immaldives.com
No more posts to show