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International Maldives Travel Market Successfully Concludes its 4th Edition

International Maldives Travel Market Successfully Concludes its 4th Edition
On Thursday, 28th October 2021, International Maldives Travel Market has successfully concluded its fourth edition.

On Thursday, 28th October 2021, International Maldives Travel Market has successfully concluded its fourth edition. The fair was held from 26th to 28th October 2021, virtually on the IMTMAir platform. IMTM 2021 was inaugurated by the Minister of Tourism, Honorable Dr Abdulla Mausoom in a virtual ceremony held on the IMTMAir platform.

We have come to the conclusion of the fair and I should say that overall, the IMTM 2021 travel and trade fair held virtually went well with over 100 participants joining online. Of course, there were a few unexpected technical glitches that the team responded to on time. Some participants were not familiar with how to navigate through the platform and the team took the time to make it easy for them to access. Online feedback was gathered from participants via direct messages and face to face meetings. This feedback will be used for future improvement of the IMTMAir platform. There is still a long way to go for users to fully comprehend and embrace digital solutions for travel and trade events. Of course, the virtual experience is not the same as the physical exhibition experience. And we are excited to plan and organize IMTM 2022 to be held physically in the Maldives next year.

Shiuna Khalid, Managing Director of IMTM

Over the past one and a half years, the event industry has changed dramatically and events that are usually attended by thousands of people were postponed and some went virtual. While we may see a return to live events in the last few months of this year, it is unlikely they will be exactly the same as they were before. Ms Shiuna indicated that there is no denying the impact that physical presence in an event has. She emphasized the important role of the participants and their support to such events to provide an excellent opportunity to assess opinions from clients and determine the market potential.

I strongly urge the industry stakeholders and partners to highlight the importance of their support and participation to make the exhibition a pleasant experience for all. We expect more than just a registration for the event. We want to see each and every property engaged from the very beginning and allow us to bring onboard plausible buyers from different parts of the world. Accommodation providers and International Buyers go hand in hand when it comes to making the travel and trade fair a success. It is imperative for both parties to collaborate in order to make fruitful and meaningful connections during the event.

Shiuna Khalid, Managing Director of IMTM

Every year, thousands gather to travel and trade shows around the world to share knowledge, meet industry experts, build business relationships and of course, sell their products and services. Whether you have something to show, someone to meet, or something to learn, travel and trade shows can be an excellent way to do it. Ms. Shiuna reaffirmed the determination of the IMTM Team to excel in the future to bring IMTM B2B travel and trade fair exhibition.

As a woman working in the tourism industry especially working towards promoting marketing, events and the travel, we are adamant on bringing a cost-effective platform to the accommodation providers especially community-based tourism providers. IMTM team will continue and strive to defy the challenges that we may face and we are hopeful for a brighter future in the event industry

Shiuna Khalid, Managing Director of IMTM

Ms Shiuna went on to express appreciation and gratitude towards the parties that partnered with IMTM 2021; the MMPRC and the team, Ministry of Tourism, Capital Travel & Tours, Astrabon, Lily Hotels, Exalto Emirates, Sun Ocean Maldives Financial Review, and Sri Lankan.

International Maldives Travel Market (IMTM), is a B2B travel and trade fair that brings together international buyers (Tour Operators, Travel Agents, Destination Management Companies, and PR Companies) from around the world to liaise with the local accommodation providers (Resorts, Hotels, Guesthouses, Liveaboards, Dive Centers, Local Tour Operators, and Travel Agents) of the Maldives. The main purpose of bringing IMTM to the Maldivian tourism industry was due to observations indicating that most of the tourism stakeholders do not attend International Travel and Trade Fairs held in other countries as a major collective. In addition, major travel and trade fairs do not ensure a proportional representation between Resorts, Liveaboards and Guesthouses. Thus, the IMTM fair was established to provide a cost-effective platform with opportunities to promote the properties of accommodation providers whilst generating leads when they meet International Buyers from different parts of the world here in the Maldives.

Feature image by International Maldives Travel Market

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Explore a Multitude of Football Camps at Siyam World This Year!

As part of its ongoing line-up of five-star experiences, Siyam World Maldives kicked off a series of unforgettable spring football camps. The resort will be featuring star players Wayne Bridge, Adrian San Miguel Castillo, Francesco Totti, and Michael Owen.

Siyam World Maldives encouraged guests to let their football skills blossom over a series of football camps. These camps will utilise the resort’s state-of-the-art sports complex and FIFA-sized soccer pitch at The World Sports Arena. Participants enjoyed world-class coaching and immersive experiences designed to enhance their football techniques and passion for the sport.

Spanish Goal-keeper Adrian San Miguel Castillo

The action-packed schedule began with Spanish goalkeeper Adrian San Miguel Castillo. He graced the sandy shores from the 19th to the 23rd of March. Adrian is a key player for Liverpool FC and the Andalusia National team. During his time at the resort, he helped younger guests understand how to deal with pressure and develop key life skills. This also included developing a performance mindset.

Football Camp Experiences with Wayne Bridge

Next on the roster was Wayne Bridge who came to Siyam World from from 22nd to 31st March. He is a renowned English left-back, who returned to Siyam World for a second time already. With his infectious energy and wealth of experience from clubs like Chelsea and Manchester City, Wayne inspired guests to “tackle” challenges head-on and score big on and off the field.

Francesco Totti Lights up Siyam World Football Camp

Following Wayne’s lead was the legendary Francesco Totti, lighting up Siyam World for a second time as well. He visited from 28th March to 4th April. Totti is known for his flair and loyalty to AS Roma. He brought a touch of Italian passion to the Maldives, teaching participants the art of precision and creativity in football. 

Once described by Maradona as “the best player he has ever seen”, the gifted World Cup winner and legendarily loyal one-club player (AS Roma) will be on hand to help holidaymakers hone their football skills and play to their full potential.

Michael Owen Graces the Shores of Siyam World

Closing out the star-studded lineup was Michael Owen. He is the youngest-ever Ballon d’Or winner, who graced Siyam World from the 1st to the 5th of April. Michael Owen is joining as part of the recently announced partnership with Football Escapes. Michael’s lightning-fast moves and goal-scoring prowess electrified the pitch, inspiring a new generation of football stars. Throughout the action-packed week, participants savoured daily football sessions led by Owen, a team of UEFA-licensed coaches, and internet sensation Eman – popularly known as SV2 from his viral YouTube skills videos.

Dressed in their personalized Rascal training kits, young players aged from five to 15 seized the perfect opportunity to refine all aspects of their game, from tactics to technical skills. To add to the holiday experience, families enjoyed a memorable parents’ match, providing moms and dads with a chance to showcase their skills on the pitch.

Collaboration with Football Escapes – Rip Ferdinand

Later this year, and in collaboration with Football Escapes, Rio Ferdinand will also be hosting a football camp from 28 October to 1 November. He is one of the most decorated English footballers of all time. Ferdinand is famous for being one of the world’s best defenders. He will be bringing the skills he learned whilst playing for West Ham, Manchester United and Leeds United plus the England national team. 

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The incredible resort has had the pleasure of hosting several other esteemed football legends. Italian champion Nicola Ventola graced the resort in January. Additionally, Bobo Vieri and Marco Materazzi also showcased their skills on the pitch. Joining them were players like Juan Sebastián Verón, Esteban Cambiasso, Roberto Pires, Eric Abidal, Carlos Puyol, and Jay Jay Okocha.

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