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JTB LookTours Concludes Digital Marketing Campaign to Promote Maldives in Japan

JTB LookTours Concludes Digital Marketing Campaign to Promote Maldives in Japan
The JTB LookTours campaign aimed to promote Maldives as one of the safest destinations for Japanese tourists to travel post-pandemic

JTB LookTours concludes a month-long digital marketing campaign to promote the Maldives in Japan. Held from 20th September to 25th October 2021, the campaign aimed to promote the Maldives as one of the safest destinations for Japanese tourists to travel post-pandemic, following the lifting of travel restrictions in Japan.

JTB is the biggest tour operator in Japan and is also of the key players for Japanese travellers to the Maldives. Their major brand “JTB Look Tours” targets their affluent customers and honeymooners throughout Japan.

During the digital marketing campaign for the Maldives, JTB organized webinars to engage potential travellers from Japan to the Maldives, informing them of the latest information relating to the Maldivian tourism industry. They promoted the Maldives as a top-of-the-mind destination, market the tourism products (resorts, guesthouses, hotels and liveaboards) and experiences unique to the destination.

The JTB LookTours digital media campaign reached approximately 279,000 viewers on social media. It will help gain extra followers for Visit Maldives Japan’s social media by the application procedure for this event which prompts viewers to follow Visit Maldives Japan’s accounts on Facebook or Twitter. The followers will also be required to share and retweet the campaign posts.

In 2019, a total of 44,251 travellers arrived from the Japanese market ranking Japan as the 9th top source market for Maldivian tourism. The Japanese border is currently closed for international leisure travel. Due to this, the Maldives has witnessed a drastic drop in the number of travellers arriving from Japan.

Visit Maldives aims to maintain destination presence and to place the Maldives as the top choice destination to travel to as soon as the Japanese borders open for international travel. Activities in the pipeline for the Japanese market include media and celebrity familiarization trips, and social media campaigns.

Feature image by Sheraton Maldives

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Kuda Villingili Resort Welcomes India’s Aqua Fitness Expert Rajni Maker for Global Wellness Day 2025

Aqua Fitness Expert

From June 14 to 18, 2025, the luxury resort in the Maldives, Kuda Villingili will host an exclusive wellness program celebrating Global Wellness Day, inviting guests to reconnect with themselves, nature, and community through the transformative power of water. Rajni Maker, a trailblazer in India’s aqua fitness scene known for her innovative and inclusive water-based workouts, will lead the five-day event.

Aqua fitness expert Rajni Maker brings over 16 years of experience in Pilates, mindful movement, and water-based training to the Maldives, where she will lead guests through a fun and energizing mix of low-impact exercises suited for all fitness levels. Her signature programs, including Aqua Tabata, Kickboxing, Circuits, Pilates, Aerobics, and Zumba, blend science with flow to deliver joyful, joint-friendly workouts that boost overall vitality. Recognized by NATCOM and ATNI for her contributions to the field, Rajni also holds an Aqua Specialisation from the Federation of International Sports Aerobics and Fitness in Singapore.

She shared her excitement about the upcoming program

“I am thrilled to bring my expertise to Kuda Villingili. The resort’s serene setting and expansive aquatic spaces offer the ideal canvas for meaningful, water-based wellness experiences. My goal is to help every participant reconnect with their body and mind, while also leaving them with simple, sustainable practices they can continue at home—whether they are just beginning their wellness journey or are seasoned fitness enthusiasts.”

Wellness Experiences Set in Paradise

Kuda Villingili Resort already welcomes wellness lovers with a variety of experiences that promote balance, vitality, and inner peace. Its private island spa features eight treatment villas specializing in holistic therapies with organic, island-inspired ingredients. On top of that, guests who prefer active pursuits will find the Maldives’ largest pool, a cutting-edge gym overlooking the ocean, and a jungle yoga pavilion perfectly positioned for sunrise and sunset practice.

Now, with Global Wellness Day approaching, the resort has pulled together an experience that goes beyond the usual. Throughout the five days, guests can enjoy a thoughtfully curated lineup of activities designed to nourish both body and soul:

  • Start with a guided nature walk through the island’s lush landscape, ending with a mindful beachside body scrub using traditional Maldivian ingredients.
  • Then, wake up your core with sunrise Pilates sessions using the Magic Circle, focusing on strength and flexibility.
  • After that, join Rajni for high-intensity aqua kickboxing classes—a joint-friendly but seriously energizing cardio workout.
  • Families can also get moving together during fun and active beach HIIT sessions.
  • For something playful, join a friendly padel tennis match and compete for wellness-themed prizes.
  • Later, tap into your creative side with a nature-inspired painting session.
  • And finally, take time for yourself with a one-on-one wellness consultation with one of the resort’s expert practitioners.

As the schedule flows from movement to mindfulness, the entire program ties beautifully into this year’s Global Wellness Day theme, #ReconnectMagenta. It’s all about slowing down, recharging, and reconnecting, whether that means bonding with loved ones, finding inner calm, or just being present in nature.

About Rajni Maker and Flow & Fit

Rajni Maker is more than just an aqua fitness expert, she’s reshaped the way people in India experience movement in water. Her Flow & Fit program brings her vision of fitness to life: fluid, empowering, and deeply restorative. Not to mention, she blends elements of yoga, functional training, and rehab into every session, creating something that feels both powerful and healing.

With certifications from respected institutions like ACSM, the Pilates Institute of America, and the Evidence-Based Fitness Academy, Rajni backs her passion with real knowledge. What makes her stand out, though, is how she turns fitness into something fun, approachable, and doable—whether you’re brand new or a long-time wellness enthusiast.

You can check out the brochure here

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