Bollywood superstar Katrina Kaif, acclaimed Indian actress and successful entrepreneur, has officially been appointed as the new Global Brand Ambassador for the Maldives. This exciting collaboration, announced by Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), comes in the wake of the highly anticipated Maldives Summer Sale Campaign 2025. This campaign aims to attract discerning international travelers seeking luxury Maldives holidays, unmatched natural beauty, and unforgettable island experiences.
Katrina Kaif Joins the Sunny Side of Life as Maldives Ambassador
Katrina Kaif brings her star power, vast global appeal, and a dedicated fan base to her ambassador role. She is celebrated not only as one of the most talented Bollywood actresses but also as a dynamic female entrepreneur in entertainment. Katrina has earned prestigious accolades like the Forbes Icon of Excellence Award. Her influence spans film, business, and lifestyle sectors. This makes her an ideal representative for the Maldives’ brand.
Her appointment marks a significant step in boosting the Maldives’ profile as a world-leading luxury travel destination. Experts highlight how her role will strengthen the Maldives’ reach in key markets. This is especially important among Indian and international luxury travelers.
Reflecting on her new role as the face of the Sunny Side of Life campaign, Katrina Kaif said:
“The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination.”
Visit Maldives Prepares for a Strong Summer 2025 Season
The partnership with Katrina Kaif fits perfectly into Visit Maldives’ strategy to enhance its visibility during the busy summer travel period. The Maldives Summer Sale Campaign focuses on enticing luxury vacationers and families alike. It offers exclusive deals on resorts, boutique guesthouses, and other accommodations.
MMPRC CEO and Managing Director Mr Ibrahim Shiuree expressed his enthusiasm about Katrina’s appointment:
“We are thrilled to welcome Katrina as our Global Brand Ambassador. Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life, the World’s Leading Destination for the past 5 consecutive years, especially as we start our Summer Sale push in key markets around the world.”
Key Features of the Maldives Summer Sale Campaign 2025
- Exclusive deals on luxury resorts, boutique hotels, and family-friendly accommodations across the Maldives
- Target markets include the UK, Russia & CIS, the DACH region, Italy, Poland, Spain, and India
- Tailored experiences designed for travelers looking to book unforgettable Maldives summer holidays
This campaign supports Visit Maldives’ goals to increase bookings. It also aims to maintain the country’s status as the top global holiday destination.
Recent Cultural Collaboration with Farah Khan
Expanding its reach in India, Visit Maldives recently collaborated with renowned Indian filmmaker and TV personality Farah Khan. She visited the Maldives from June 5 to 8, 2025, to film a special cultural video series capturing island life during Eid al-Adha celebrations. Her upcoming YouTube vlog and short videos will offer Indian and South Asian audiences an intimate look at the Maldives beyond luxury resorts. They will showcase its authentic traditions, vibrant communities, and rich cultural heritage.
