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Kirk Haworth of Plates London to Cook Up a Vegan Storm at Amilla Maldives

Kirk Hayworth
Amilla Maldives is set to host vegan culinary wizard, Kirk Haworth and his sister, Keeley, who co-founded with him Plates London.

Amilla Maldives Resort and Residence is set to host vegan culinary wizard, Kirk Haworth, from November 11th to 25th. He will be joined by his sister, Keeley Haworth, who co-founded with him the prestigious plant-based restaurant, Plates London. The siblings will offer Amilla’s guests the opportunity to dine on delicious vegan dinners at special gala events. They will also hold cooking master classes during their two-week residency at the five-star resort.

Amilla Maldives invited Kirk and Keeley to visit because their culinary and sustainability ethos aligns closely with theirs. The Baa Atoll resort is located on a private island, miles from any city, but offers a wide range of contemporary international cuisine. It includes Amilla’s groundbreaking Wellness Your Way menus. These menus offer guests a comprehensive variety of wellness dishes at all of the resort’s restaurants, including vegan/vegetarian, gluten-free, dairy-free and keto/paleo/low-carb. Amilla Maldives also has extensive fruit and vegetable gardens, from which Kirk will gather the freshest of ingredients to enhance his creations.

Kirk Haworth Plates London

Kirk leads the kitchen at Plates with unparalleled passion, inspired by his personal wellness journey in addition to 16 years of perfecting his craft in Michelin-starred restaurants around the world. After winning the North West Young Chef of the Year award at 17, Kirk went on to work under the world’s top chefs at The French Laundry, Restaurant Sat Bains, The Square, The Quay and The Northcote.

In 2016, a diagnosis of Lyme Disease led him to overhaul his lifestyle and explore a plant-based diet in pursuit of optimum health. After discovering that an anti-inflammatory diet without meat, gluten, refined sugar or dairy reduced the intensity of his symptoms, the Plates food ethos was born. “Plates now follows my personal journey, a chef’s journey, into 100% plant-based eating and cooking,” says Kirk.

His team focuses on balance and well-being, without compromising on taste or creativity. Taking all that nature has to offer, he delivers modern, plant-based food with high-end execution.

Kirk and Keeley’s visit will be hot on the heels of Dr Tejas Sameer’s appearance at Amilla as visiting wellness practitioner. The Fermentista (fermented foods expert) will hold workshops in cooperation with the resort’s culinary team on making plant-based cheese and fermented vegetables.

For more information email stay@amilla.com.

Feature image by Kirk Haworth
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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