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Kuredhivaru Resort Rebrands for a New Luxury Experience in the Maldives

In a stunning leap forward, Mövenpick Resort Kuredhivaru Maldives has rebranded as Kuredhivaru Resort and Spa, marking the start of an exciting new chapter in the heart of the Maldives. Effective from 1 January 2025, this transformation reflects the resort’s commitment to elevating luxury, creativity, and culinary excellence in one of the world’s most desirable destinations. Operating under the prestigious Accor brand, the resort is set to join Accor’s exclusive Lifestyle Luxury portfolio, with plans to relaunch in late 2025. This exciting transition signals the beginning of a new era for the resort.

A New Identity and Continued Excellence

Stanislaw Pajdzinski, the General Manager of Kuredhivaru Resort and Spa, explains that this transformation goes beyond a simple name change

“This is more than a name change; it is an evolution of our identity, as we embrace this new chapter, we remain committed to curating bespoke luxury experiences for our guests while celebrating the vibrancy and allure of the Maldives.”

Guests with existing reservations can look forward to a seamless experience. In fact, all booking details, including rates, inclusions, and terms, remain unchanged. Additionally, members of Accor Live Limitless (ALL) and Accor Plus will continue to enjoy exclusive benefits during their stay, ensuring the resort upholds its commitment to both luxury and value. This consistency provides reassurance for loyal guests who have already planned their stays.

Moreover, the resort’s management team will stay in place, guaranteeing that the exceptional service and tailored experiences guests have come to expect will continue without disruption. From stunning overwater villas and world-class dining to a tranquil spa and cultural activities, Kuredhivaru Resort and Spa offers unmatched experiences that captivate every visitor. Furthermore, the resort’s reputation for bespoke luxury remains unchanged, continuing to deliver on its promise of a sophisticated getaway.

Exciting Enhancements and Future Expectations

Looking ahead, the resort will unveil newly refurbished villas with vibrant color palettes and custom furnishings, designed to further elevate the guest experience. As a result, future visitors can expect even more immersive and luxurious accommodations. With a focus on innovation and inclusivity, Kuredhivaru Resort and Spa will continue to stand as a beacon of modern luxury, offering meticulously crafted experiences for those seeking the best in refined travel.

As the resort enters this transformative phase, it invites guests to rediscover the art of indulgence amid the unparalleled beauty of the Maldives. Kuredhivaru Resort and Spa offers a unique blend of serenity and imagination, where every moment is thoughtfully curated. Therefore, the resort remains dedicated to providing guests with a luxurious and unforgettable escape.

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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