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Lily Beach Resort & Spa Announces Laurent Driole as New Resort Manager!

Laurent Diole as Resort Manager
Lily Beach Resort & Spa formally announces the appointment of seasoned hotelier, Laurent Driole as its new Resort Manager.

With a career spanning over 25 years in the hospitality industry, Driole brings a wealth of expertise and a passion for delivering unparalleled guest experiences to the pristine shores of Lily Brach. 

Hailing from France, Driole’s incredible academic excellence includes an MBA from the French Business School ESSEC and a joint program in International Hospitality Management from Cornell.

This involves placing an even greater emphasis on service standards, with a keen focus on the details to ensure every stay at the resort is a memorable one for each and every guest from all-around the globe. Food is at the heart of Lily Beach, with the experienced F&B team at the resort I intend to ensure food quality is kept at the highest standards as we are very particular with sourcing the right ingredients from the best sources from around the world and creating great buffet and a-la-carte dining experiences at the resort. I also aim to create opportunities for guests to experience the rich culture of the Maldives by further improving the various cultural experiences available at the resort such as the weekly Culture Night where we bring culture to the guests here with help of nearby local islanders providing a taste of truly Maldivian experiences and we bring guests to local island for an immersive cultural exchange, my motivation isn’t just about personal success, but it is also about leading and inspiring talented and passionate teams says Driole speaking on how his strategic initiatives align with Lily Beach’s unwavering commitment to excellence.

Starting his career, Driole began in the Food and Beverage industry, laying the foundation for his future career in the hospitality industry. His first position in the Maldives was back in 1996 as a F&B Manager at Farukolhu Fushi which helped position him in the F&B department, where his passions lay. He has since worked his way up the career ladder, holding positions in prestigious establishments such as Les Bains Paris, The Reverie Saigon, Swissotel Moscow, The Westin Paris, Radisson Nice, and Eco Resorts in Borneo. Each experience further laid the groundwork for his next chapters, helping him understand the industry and his ability to thrive in various cultural contexts.

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Latest

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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