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Lily Beach Resort & Spa Nominated for Prestigious World Travel Awards 2025

Lily Beach Resort & Spa Nominated for Prestigious World Travel Awards 2025

Lily Beach Resort & Spa, located in the Maldives, proudly announces its nominations for three prestigious honors at the 2025 World Travel Awards. Specifically, the resort has earned recognition in the categories of Indian Ocean’s Leading Family Resort 2025, Maldives’ Leading All-Inclusive Resort 2025, and Maldives’ Leading Family Resort 2025. These nominations celebrate Lily Beach for its unwavering commitment to exceptional service, top-tier luxury, and family-friendly offerings, making it one of the top destinations in the Maldives.

The Platinum Plan: A Premier All-Inclusive Experience

One of the resort’s most notable features is its renowned Platinum Plan, which stands as one of the most comprehensive all-inclusive packages in the region. This plan offers a variety of premium dining options, top-shelf beverages, exciting excursions, and a wide range of water activities. As a result, guests can enjoy a carefree and indulgent experience, with the Platinum Plan providing both variety and value. Consequently, it sets a benchmark for luxury all-inclusive offerings in the Maldives.

Family-Friendly Accommodations and Activities

For families, Lily Beach provides the ideal getaway, offering a perfect balance of togetherness and privacy. The resort features spacious multi-bedroom accommodations, such as the Beach Residence and Beach Family Villa, which allow families to stay close while still enjoying personal space. Furthermore, the Turtles Kids’ Club provides a fun-filled environment with supervised activities, while adults can unwind in adults-only spaces, such as AQVA, the overwater bar and restaurant. In addition to this, the resort offers a gym and tennis court, giving guests plenty of opportunities to stay active and enjoy family-friendly recreation.

Exquisite Dining with a View

Dining at Lily Beach is also an experience in itself. Guests can indulge in everything from international buffet selections at Lily Maa to Asian fusion cuisine at the overwater Tamarind restaurant. Not only do the diverse dining options cater to a wide range of tastes, but the spectacular ocean views and the warm hospitality of the Maldivian staff also contribute to an unforgettable culinary journey.

Wellness and Relaxation at Tamara Spa

Moreover, for those seeking rest and rejuvenation, the Tamara Spa offers a peaceful sanctuary with a variety of healing treatments. Set over the water, the spa provides an ideal setting for guests to unwind with restorative massages. Additionally, Lily Beach’s Wellness Week with Ali Young, taking place this November, offers a unique opportunity for guests to engage in a transformative wellness retreat. This seven-day program blends ancient sound healing techniques with the Maldives’ tranquil environment, helping guests rejuvenate both body and mind.

A Commitment to Excellence and Luxury

These nominations reflect Lily Beach’s consistent dedication to excellence, further cementing its reputation as a premier destination for families, couples, and luxury travelers. Whether it’s indulgence, adventure, or relaxation, the resort offers something for everyone, and these nominations only highlight its exceptional offerings.

Voting for the 2025 World Travel Awards is now open, and Lily Beach Resort & Spa invites its guests and supporters to cast their votes and help secure these well-deserved accolades. Click here to vote

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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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