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Live Limitless in the Maldives with Accor’s 5 Island Resorts

live limitness in the maldives
ALL - Accor Live Limitless, allows every visitor to try new experiences in the Maldives, on land and at sea with the five resorts.

The Maldives is a destination that inspires travellers to push their boundaries and redefine their limits. Accor, the world-leading augmented hospitality group, is pioneering a new vision of travel that empowers guests to make discoveries. ALL – Accor Live Limitless, allows every visitor to try new experiences in the Maldives, on land and at sea. With five resorts across this idyllic archipelago, Accor says there are no limits, so live limitless!

Fairmont Maldives Sirru Fen Fushi – Visit the Maldives’ First and Only ‘Coralarium’

Created by British environmentalist and eco-artist, Jason deCaires Taylor, the Coralarium is the Maldives’ first and only coral regeneration project. The Coralarium is also in the form of an underwater art installation. Semi-submerged in the warm tropical sea, this unique collection of 14 abstract sculptures is designed to simultaneously reinvigorate the marine ecosystem and raise awareness about the threats it faces.

Led by the resort’s marine biologist, daily snorkelling tours allow guests to uncover the Coralarium. Likewise, explore one of the longest house reefs in the Maldives; see over 250 species of tropical fish, and get closer to manta rays’ cleaning station.

Image: Accor

Raffles Maldives Meradhoo Resort – Explore the Underwater World with a Marine Butler

Living limitless is all about expanding your horizons and experiencing new ways of travelling. At Raffles Maldives Meradhoo Resort, the dedicated butler services enable guests to elevate their lifestyle to new levels of luxury. The Raffles Butler will take care of every element on land. Meanwhile, the unique Marine Butler will introduce explorers to a world of underwater wonders.

Guests can go snorkelling in the crystal-clear waters of the two-house reefs. And when you do the Marine Butler reveals the many interesting features, explains the intricacies of the ecosystem and even acts as a personal underwater photographer.

Pullman Maldives Maamutaa Resort – Work & Play from Paradise

Imagine how exciting it is to turn the Maldives into your Business Playground for a month. Work from the Overwater Villa and change your video background to views of the Indian Ocean. Accelerate performance with an energized fitness program, discover the underwater world between calls and relax with a spa treatment after another productive day in paradise. Furthermore, Pullman Maldives Maamutaa provides guests with space and time to play, work, and connect themselves with others on this secluded private island.

The Work from Paradise offer is a unique opportunity to work remotely from the Maldives while balancing performance and wellbeing. The package starts from USD 590++ per night for two in an all-inclusive Beach Villa experience.

Mövenpick Resort Kuredhivaru Maldives – Make Sweet Encounters at the Chocolate Hour

Living limitless involves more than venturing out into the wilderness; fresh culinary discoveries and heart-warming moments can be made every day at Mövenpick Resort Kuredhivaru Maldives. The Chocolate Hour is available daily from 4 pm to 5 pm. Mövenpick invites guests to come together and savour handmade Swiss chocolates. Which includes bite-sized sweets, truffles, cakes, brownies and more.

Held at the resort’s Coffee and Wine Lounge, this is also a wonderful time of day when guests can treat their taste buds and get ready to enjoy the stunning tropical sundown.

Mercure Maldives Kooddoo Resort – Swim with Whale Sharks

An encounter with a whale shark is a truly unforgettable experience. The world’s largest fish, these leviathans can grow up to 12 metres in length. Despite their size, however, whale sharks are gentle giants that pose no danger to humans and even seem to enjoy the company of divers. The Maldives is one of the only places on earth where you can see whale sharks all-year-round.

At Mercure Maldives Kooddoo Resort, adventurous guests can head out into the Indian Ocean and meet with these magnificent creatures. Daytime and evening trips are also available from the resort’s PADI-certified dive centre.

Image: Accor

Accor has launched a credit offer for travellers looking to escape to the Maldives. So, guests staying at Raffles Maldives Meradhoo, Fairmont Maldives Sirru Fen Fushi and Mövenpick Resort Kuredhivaru Maldives can now benefit from a resort credit worth 40% off the room rate, which can be redeemed on dining, spa, and other experiences. Additionally, Members of ALL – Accor Live Limitless who register and book the offer before 15th December 2020 and stay by 31st March 2021 will be entered into a lucky draw contest to win 40,000 Reward points.

Feature image by Accor
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The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

In today’s rapidly evolving digital landscape, social commerce is redefining the way travelers discover, plan, and book their trips. On a recent episode of the Skift Podcast, Jeremy Jauncey, CEO of Beautiful Destinations,joined Sarah Kopit and Seth Borko to discuss the growing influence of social media platforms like TikTok and Instagram on travel. Their insights highlight how brands and destinations can leverage these changes to engage modern travelers more effectively.

How Is Social Commerce Changing the Way We Travel?

We are in the most exciting time in the history of travel marketing,” said Jauncey, whose company Beautiful Destinations has pioneered high-quality digital storytelling to inspire wanderlust worldwide. “The way people discover travel is fundamentally different now. The traditional model of searching for a destination, visiting a travel agent, and booking through a website is rapidly being replaced by social commerce.

Social commerce merges social media influence with direct consumer purchases, allowing users to discover destinations through organic content and seamlessly book their next trip without leaving the app. Platforms like TikTok, Instagram, and YouTube have become virtual travel agencies, where users find inspiration and make real-time booking decisions based on what they see.

According to Seth Borko, a senior research analyst at Skift, younger generations are driving this shift, placing greater trust in influencers and user-generated content over traditional advertisements.

Millennials and Gen Z are scrolling through their feeds and seeing firsthand experiences from people they follow and admire. That authenticity is what makes them act,” Borko explained. “This isn’t just advertising; this is experiential storytelling with a call to action.

Why Is Short-Form Video the Future of Travel Marketing?

One of the key drivers behind this transformation is short-form video content.

Instagram Reels and TikTok have changed the game,” Jauncey noted. “A 15-second video can transport a user to a remote island in the Maldives or a street market in Bangkok. And with a simple tap, they can book a flight, hotel, or experience right there on the platform.”

Unlike traditional marketing strategies, which often require multiple steps from inspiration to booking, social commerce streamlines the process. Integrated ‘Book Now’ buttons and social-first travel agencies enable travelers to go from watching a video to confirming a reservation within minutes.

Sarah Kopit, Editor-in-Chief at Skift, emphasized the importance of adapting to these changing consumer behaviors.

Travel companies that are still relying on static images and generic ads are falling behind,” Kopit stressed. “You need to be in the spaces where your audience spends time – and right now, that’s TikTok, Instagram, and even emerging platforms like BeReal.

How Are Influencers and Community Engagement Driving Travel Bookings?

The conversation also highlighted the crucial role of content creators and travel influencers in driving bookings. Unlike traditional advertising, influencer marketing fosters trust through authenticity and relatability.

Travelers want to see real people experiencing real moments,” Jauncey explained. “It’s no longer about polished, overproduced ads. It’s about storytelling through a lens that feels personal and attainable.

This shift has led to the rise of micro-influencers—travel creators with smaller yet highly engaged audiences. These influencers often provide in-depth guides, real-time experiences, and unfiltered reviews, making their recommendations more credible.

We’re seeing a shift away from big celebrity endorsements toward niche, passionate creators who actually visit and experience the places they promote,” Borko added. “They drive more conversions because their followers see them as trustworthy sources.”

What Does the Future of Travel Marketing Look Like?

As social commerce continues to expand, industry experts agree that travel brands must adapt or risk being left behind. Key takeaways from this discussion include:

Short-form video is the future of travel marketing. Brands should invest in compelling, mobile-friendly content that captures users’ attention within seconds.

Seamless booking experiences drive conversions. The fewer steps between inspiration and purchase, the higher the likelihood of bookings.

Authenticity is key. Travelers engage more with real, relatable experiences from influencers and user-generated content.

Community engagement matters. Travel brands that foster relationships with their audiences rather than solely pushing sales will see greater long-term success.

The brands that will succeed in this new era of travel are the ones that recognize the power of social discovery and immediate action,” Jauncey concluded. “This is no longer the future – it’s happening right now.

As the travel industry shifts toward experience-driven, mobile-first marketing, companies that embrace social commerce will be at the forefront of the next travel boom. For travel brands and destinations, the message is clear: adapt now, or risk being left behind in a world where the next viral destination is just one scroll away.

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