LUX* South Ari Atoll Resort and Villas announced the appointment of Mr. Patrice Aira as the resort’s General Manager.
LUX* South Ari Atoll announced the appointment of Mr. Patrice Aira as the resort’s General Manager. Patrice brings more than 25 years of international hospitality experience to his new role.
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With an extensive career across the globe — United States, Canada, Egypt and the Indian Ocean — he has previously worked at Lily Beach Resort & Spa in the Maldives, as General Manager. A French national from Toulouse, Patrice played an instrumental role at Four Seasons Hotels and Resorts during his 18-year-long association with the brand.
It is a privilege to be a part of the incredible team at LUX* South Ari Atoll Resort & Villas, a resort that has become synonymous with leading luxury hospitality and sustainability across the region. I look forward to welcoming guests to this unique destination and to help them celebrate life.
Mr. Patrice Aira, General Manager of LUX* South Ari Atoll.
With a Master’s degree in Business Administration in Hospitality Management from the Ecole Supérieure Internationale De Savignac in France, Patrice is fluent in French, English and Spanish. Likewise, as an avid diver, he enjoys his time underwater immensely.
On behalf of The Lux Collective, we are excited to welcome Patrice to the group and for him to join the amazing team on the island. His many years of experience in the luxury hospitality and his passion for what he does will most certainly contribute to the continued success of the resort. I have no doubt that under his leadership, LUX* South Ari Atoll will continue to reach new heights and that the guest experience will continue to be second to none.
Dominik Ruhl, Chief Operating Officer of The Lux Collective.
The tropical holiday escape is among the top-rated resorts in the Maldives which offers unique experiences with off-the-grid retreats.
The luxury resort features 193 villas and 8 restaurants serving an array of diverse cuisines as well as 5 bars. Furthermore, LUX* South Ari Atoll features a 5-star PADI dive centre, two infinity pools, floodlit tennis courts, and a Technogym fitness centre.
Nestled at the southern edge of the Maldives, where the turquoise waters of Addu Atoll stretch deep into the Indian Ocean, Canareef Resort Maldives quietly evolves. This change doesn’t come from flashy renovations or new facilities. It’s driven by people. Those shaping the resort from the inside out. Meet Deepak Kannan and Shirhaan Sodig. Deepak, focusing on people and culture, and Shirhaan, managing technology and systems, play key roles in defining what it means to run a modern resort in the Maldives.
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Deepak Kannan: The People-First Leader Building Culture from the Inside Out
He began his hospitality career in 2000 at the front desk of Radisson Hotels. Over 25 years, he built an impressive resume across the Middle East, including the iconic Burj Al Arab by Jumeirah and several IHG Crowne Plaza properties in the UAE and Oman.
He rose from Front Office Shift Leader to Front Office Manager with IHG, sharpening his skills in operations and guest relations. Later, Deepak stepped into leadership roles as Hotel Manager and General Manager at well-known hotels such as Bin Majid Hotels and Resorts in Ras Al Khaimah, Excelsior Downtown Dubai, and Platinum Coast Hotel in Fujairah.
Moreover, In 2021, Deepak expanded his expertise by consulting for a major convention center in Chennai, India, where he set up their rooms division and operational systems. This experience highlights his versatile and strategic approach.
At Canareef, where he serves as Assistant General Manager, Deepak focuses on more than management. He builds a culture centered on teamwork and empowerment. He explains it simply: “To achieve a one vision, one team spirit and a strong people-centric culture that will empower the talent we have into shaping Canareef to be the most desired resort destination in the region.“
His leadership already makes a difference. The team works closely together, supporting each other to deliver guest experiences that linger long after the stay. For Deepak, hospitality means focusing on people first.
Shirhaan Sodig: The Tech Expert Keeping Things Running Smoothly
Behind the scenes at Canareef, few guests know the name Shirhaan Sodig, but his work touches nearly every part of their stay. From reliable Wi-Fi to IPTV entertainment, Shirhaan’s IT expertise ensures the resort’s technology runs flawlessly.
With over 15 years in IT, Shirhaan’s background includes fiber optic networks, IPTV, CCTV, telephone systems, and vital hospitality software like Opera PMS and Micros POS. He started his career as an Assistant Computer Technician at the Secretariat of Addu City Council, where he built a solid foundation managing complex networks.
For Shirhaan, technology goes beyond hardware — it reflects a mindset. He shares: “I believe there’s no such thing as impossible when you combine the right mindset with the right technology. In hospitality, every challenge is an opportunity to innovate, and that’s what drives me —using technology to quietly enhance guest experiences and empower teams to perform at their best.”
Before joining Canareef as IT Manager, Shirhaan developed his skills at South Palm Resort Maldives, serving as Assistant IT Manager and IT Manager. At Canareef, he led a major upgrade by implementing a resort-wide Fiber To The Home (FTTH) network, dramatically improving internet speed and reliability. He also created a custom IPTV app to enhance guest entertainment options.
Beyond Canareef, Shirhaan contributes as a visiting lecturer at Maldives National University, training future IT professionals. His qualifications include certifications like CompTIA A+, Network+, CCENT, and a degree in Information Technology, blending academic knowledge with practical expertise.
Where Vision Meets Technology and Hospitality Flourishes
Canareef Resort Maldives offers a picture-perfect destination, but in today’s competitive market, beauty alone does not suffice. Travelers expect more: seamless technology, thoughtful service, and genuine hospitality.
That is exactly what Deepak and Shirhaan provide. Deepak shapes the resort’s culture and people, while Shirhaan ensures the technology supports that vision behind the scenes. Their combined efforts might not look flashy, but they build a foundation designed to last.
So when guests visit Canareef Resort, they get more than just palm trees and ocean views. They experience a resort powered by purpose, a team committed to making every stay truly memorable.
