Maafaru International Airport has established a border security system. The system installation was completed on 19th August 2020.
Maafaru International Airport has established a border security system. According to the Ministry of Communications, Science, and Technology (MCST), the border security system installation was completed on 19th August 2020. With the installation of this security system at Maafaru International Airport, all international airports and seaports in the Maldives now have border control systems.
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According to MCST, the technologically advanced border control system will facilitate ease of travel for tourists visiting the Maldives. The ministry has further revealed that the implementation of the system is a remarkable convenience in terms of the current situation of the Maldives.
Maafaru International Airport located in Noonu Atoll was officially opened on 1st December 2019. Maafaru International Airport is within close proximity to luxury Velaa Private Island Resort and Soneva Jani Maldives Resort. In July 2020, Soneva funded a COVID-19 testing centre at the airport. Likewise, the testing centre was built in just 30 days and offers tourists and locals the ability to get a COVID-19 test result in less than 24 hours.
The facility uses the Roche Lifecycle 96 machine and can process up to 700 tests per day. The centre is operated by ADK Hospitals and funded by Soneva and Velaa. In addition to funding the running of the facility, Soneva and Velaa have also donated 2,500 test kits to the Government in order to help with national preparations against the coronavirus.
The Maafaru International Airport was developed with USD 60 million funded by Abu Dhabi Fund for Development (ADFD). Consisting of a 2200 meter runway, taxiways, Apron with shoulder and Service roads the airport can accommodate and provide all services to the Airbus A320 and Boeing 737 aircraft.
Maafaru Airport’s runway is set to be further developed to accommodate Boing 777 twin-jet aircraft. The United Arab Emirates (UAE) government has approved funding for the project to be further developed.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
