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Mahin Mohamed Appointed Airline Relations Manager at Maldives Inflight Kitchen

Maldives Inflight Kitchen appoints new Airline Relations Manager

Maldives Inflight Kitchen has recently appointed Mahin Mohamed as the new Airline Relations Manager. In his new role, Mahin will be responsible for building and nurturing relationships with airline clients, managing negotiations, discovering new business opportunities, overseeing service delivery, and staying on top of industry developments. His leadership will be crucial in strengthening partnerships and driving the company’s growth, especially as demand for inflight catering services rises alongside the airport’s expansion.

Ali Shakir, Group General Manager of Maldives Inflight Catering Group, shared his excitement about Mahin joining the team. He remarked,

“We are proud to welcome Mahin as our Airline Relations Manager. With his deep familiarity with this market and strong industry connections, Mahin is poised to drive our inflight catering services to new heights. As the airport expands, we are ready to meet the growing demand, catering to private jets and commercial carriers with world-class culinary excellence. His leadership will be key in strengthening partnerships and boosting revenue, solidifying our position as the premier choice for inflight catering”

Mahin’s professional journey with Maldives Inflight Kitchen began at the Hulhule Island Hotel, where he initially took on the role of Accounts Payables Specialist. Over time, he progressed through the ranks, first becoming the HR Manager at the hotel and later assuming the same position at Maldives Inflight Kitchen. His strategic mindset, dedication, and leadership qualities have always made him an invaluable asset. Moreover, Mahin’s experience extends beyond the company. He has also worked as HR Manager at Medianet and served as the Political Director – Head of Minister Bureau & Head of Appointed Political Staff at the Ministry of Sports, Fitness, and Recreation in 2024. These varied roles have enriched his skills in organizational management and relationship building, which are essential for his current responsibilities.

Mahin holds a Human Resource Management Certification from Business Consultancy Pvt Ltd, which complements his strong foundation in leadership and people management.

Ashely Lim, General Manager of Maldives Inflight Kitchen, also expressed his excitement about Mahin’s new role

“We are thrilled to welcome Mahin into this pivotal role. His comprehensive experience across various sectors and his deep understanding of our organization makes him uniquely qualified to foster and strengthen relationships with our airline partners. We are confident that his leadership will contribute
significantly to MIK’s continued success.”

Mahin’s appointment is especially notable as he becomes the first local Airline Relations Manager at Maldives Inflight Kitchen in over 32 years. His key responsibilities will include being the main point of contact for airline clients, driving business growth, and ensuring that the company’s inflight catering services remain at the highest standard. Additionally, Mahin will be integral in identifying new opportunities and ensuring that Maldives Inflight Kitchen continues to offer innovative solutions.

Reflecting on his return to the company, Mahin shared,

“Coming back to a place where I’ve spent 15 years brings back a wave of memories and a sense of pride in how far I’ve come. The MIC Group has felt like family, helping shape me into the person I am today. I’m grateful for this opportunity and excited to contribute to the company’s ongoing growth.”

For over 32 years, Maldives Inflight Kitchen has been known for its exceptional inflight catering services, catering to both airlines and private jets. The company’s commitment to quality and reliability has led to continuous growth and solid relationships with customers and partners. With Mahin’s leadership, Maldives Inflight Kitchen is positioned for even greater success in the years to come.

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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