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Maldives Airports Company Limited to Lease Lounge Spaces at New Seaplane Terminal

new seaplane terminal at Velana International Airport
MACL wishes to lease lounge spaces in the New Seaplane Terminal Building (NSPT) at VIA to the interested parties.

The Maldives Airports Company Limited (MACL) operating the Velana International Airport (VIA) has opened bidding for lounge spaces at the new seaplane terminal. MACL wishes to lease lounge spaces in the New Seaplane Terminal Building (NSPT) at VIA to the interested parties.

Interested parties have to register in the bidding by an expression of interest by post, fax, or email (bidinfo@macl.aero) on or before 1100hrs of 23rd September 2020, Wednesday. Likewise, the registering party shall provide their full legal name, address, and contact details in order to be registered. The tender document will be shared with all the registered parties via email upon the registration period ends.

In addition to that, the interested parties need to be a registered seaplane/tour/resort operator. The bid submitting parties shall furnish a Bid Security of USD 10,000 (or its equivalent in MVR) in accordance, with each proposing location. Likewise, an optional site visit will be held on 1100hrs of 28th September 2020, Monday, at VIA for the Registered Parties.

Bids in compliance with the details and requirements stated in the Tender Document have to be submitted in envelopes and be delivered to the address in the Tender Document on or before 1100hrs of 11th October 2020, Sunday. Furthermore, late bids will be rejected. The bid from each bidder will be opened at 1100hrs on 11th October 2020, Sunday, in MACL Corporate Office Building at VIA, in the presence of bidders or their authorized representatives who choose to attend. Evaluation of the bids will be performed after which MACL will deliberate and finalize the award.

The newly constructed seaplane terminal cost the government USD 55 million (MVR 848 million). MACL earlier revealed that the state-of-the-art seaplane terminal will be durable and usable for a period of over 50 years without the need for any major construction-based renovations.

Feature image by Maldives Maldives Airports Company Limited
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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