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Maldives Commences an Advertising Campaign in 360° TV of Russia

watersports activity in maldives resort Cocoon Maldives
Maldives Marketing and Public Relations Corporation (MMPRC) begun advertising on the 360° TV Channel of Russia.

Maldives Marketing and Public Relations Corporation (MMPRC) begun advertising on the 360° TV Channel of Russia. 360° TV Channel is one of the top TV channels for Moscow and the Central region of Russia. The advertisement will aid in promoting travel and to give a message to the hopeful travelers to ‘Visit Maldives Soon’.

Visible During Prime-Timings & Narrated in the Russian Language

The video will be visible to the viewers of the channel during the prime timings such as morning and evening news, the channels’ late-night show, and the weekend weather reports. The viewers will see beautiful scenery and activities that can be enjoyed at the destination. With narration in the Russian language, The advertisement will reach about 3 million people.

With the aim of increasing brand awareness and to market the Maldives as the most preferred destination for Russian travelers, this is one of the several marketing initiatives planned for this significant market.

Major campaigns for the Russian market are in the pipeline such as promoting Maldives on digital platforms. In addition, we will be closely working with top travel agents and tour operators in the coming months to promote Maldives and to boost arrivals from the Russian market. The market is expected to bounce back compared to other markets and move towards a gradual growth.

Managing Director of MMPRC, Mr. Thoyyib Mohamed, stated.

Why the Russian Market?

Russia has been a traditionally strong market for the Maldives. The year 2020 began with the market ranking as the fourth-highest arrival market to the Maldives. Arrivals saw an increase of arrivals by 29.6% compared to January of 2019. With the reopening of the borders on the 15th of July 2020, arrivals from the Russian market have slowly been picking up. Russia currently ranks among the top 10 countries in terms of arrivals amidst the pandemic.

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InterContinental Maldives Maamunagau Resort - Emilia Métaireau

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Held at an ideal time for a mid-summer reset, this retreat invites participants to rediscover their inner balance in one of the world’s most breathtaking destinations. Surrounded by the Maldives’ crystal-clear waters, vibrant reefs, and unspoiled beauty, guests step away from their routines and focus on restoring their energy and clarity. Moreover, Emilia, whose teachings span over a decade and more than 2,500 hours of global experience, brings a grounded and expansive presence to the experience. She blends breathwork, ancient wisdom, and conscious movement, guiding each guest toward a deeper connection with themselves.

A Thoughtful and Immersive Daily Practice

The retreat begins each day with rejuvenating sunrise yoga, allowing guests to wake up and center themselves before embracing the day ahead. In the evenings, the focus shifts to calming rituals designed to soothe the body and still the mind. To enhance this immersive experience further, guided meditations and energy healing practices integrate seamlessly into the program, creating a journey of self-discovery and spiritual connection. Each session is thoughtfully crafted to help participants not only practice yoga but also experience the deeper emotional and mental benefits that come with it.

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A key focus of the retreat is the ancient yogic philosophy of the five koshas—five interconnected layers of being that shape our experiences of life, health, and spirituality. These layers include the physical body (Annamaya Kosha), the energy body (Pranamaya Kosha), the mental body (Manomaya Kosha), the intellectual body (Vijnanamaya Kosha), and the bliss body (Anandamaya Kosha). Throughout the retreat, guests explore these layers through mindful movement, meditation, and yoga, with each practice designed to bring them closer to a state of peace, clarity, and self-awareness.

Luxurious Spa Treatments to Complement Your Journey

Adding to the holistic experience, guests indulge in treatments at the resort’s luxurious AVI Spa, a sanctuary perched over the water and designed to promote deep relaxation and wellness. Named after the local word for “sunshine,” AVI Spa offers a variety of signature treatments and therapies that nurture the body and soul, perfectly complementing the retreat’s focus on mindfulness and rejuvenation.

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