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Maldives Commences an Advertising Campaign in 360° TV of Russia

watersports activity in maldives resort Cocoon Maldives
Maldives Marketing and Public Relations Corporation (MMPRC) begun advertising on the 360° TV Channel of Russia.

Maldives Marketing and Public Relations Corporation (MMPRC) begun advertising on the 360° TV Channel of Russia. 360° TV Channel is one of the top TV channels for Moscow and the Central region of Russia. The advertisement will aid in promoting travel and to give a message to the hopeful travelers to ‘Visit Maldives Soon’.

Visible During Prime-Timings & Narrated in the Russian Language

The video will be visible to the viewers of the channel during the prime timings such as morning and evening news, the channels’ late-night show, and the weekend weather reports. The viewers will see beautiful scenery and activities that can be enjoyed at the destination. With narration in the Russian language, The advertisement will reach about 3 million people.

With the aim of increasing brand awareness and to market the Maldives as the most preferred destination for Russian travelers, this is one of the several marketing initiatives planned for this significant market.

Major campaigns for the Russian market are in the pipeline such as promoting Maldives on digital platforms. In addition, we will be closely working with top travel agents and tour operators in the coming months to promote Maldives and to boost arrivals from the Russian market. The market is expected to bounce back compared to other markets and move towards a gradual growth.

Managing Director of MMPRC, Mr. Thoyyib Mohamed, stated.

Why the Russian Market?

Russia has been a traditionally strong market for the Maldives. The year 2020 began with the market ranking as the fourth-highest arrival market to the Maldives. Arrivals saw an increase of arrivals by 29.6% compared to January of 2019. With the reopening of the borders on the 15th of July 2020, arrivals from the Russian market have slowly been picking up. Russia currently ranks among the top 10 countries in terms of arrivals amidst the pandemic.

Feature image by Cocoon Maldives
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Pullman Maldives Maamutaa Unveils Vibrant House Reef and Celebrates with Aqua Week 2025

Maamutaa House Reef unveiled at Pullman Maldives Maamutaa Resort

Pullman Maldives Maamutaa warmly invites guests to discover an extraordinary underwater world just meters from its shore. Recently, the resort unveiled the Maamutaa House Reef, a thriving marine ecosystem known for its rich biodiversity and easy accessibility. In fact, it’s one of the Maldives’ finest snorkeling and diving spots, just a short swim away.

To celebrate this exciting milestone, Pullman Maldives Maamutaa is gearing up to host Aqua Week 2025 from 13 to 20 July. During this week-long event, the resort brings together underwater exploration, environmental care, and creative marine experiences designed to inspire and engage guests of all ages.

What to Expect During Aqua Week 2025

Aqua Week also marks the official launch of the resort’s Seagrass Mapping & Awareness Project and offers guests unique chances to connect with the ocean like never before:

  • First, guided snorkeling tours invite guests to collect visual data on seagrass habitats while learning about their important role in the marine ecosystem.
  • Then, there are underwater content workshops led by Insta360, where guests get hands-on experience capturing vivid 360-degree marine footage.
  • Plus, underwater scooter rides powered by Edge K5 add a fun and thrilling twist to reef exploration.
  • On top of that, certified mermaid Gloria Xue hosts mermaid classes and performances, including fantasy-themed photoshoots and live shows at the Aqua Villa.

Altogether, this vibrant week blends sustainability, storytelling, and technology, encouraging guests to explore and protect the ocean in fresh and immersive ways.

Seagrass Mapping & Awareness Project: Protecting Marine Life

At the core of Pullman Maldives Maamutaa’s environmental efforts is its three-phase Seagrass Mapping & Awareness Project, which forms part of the resort’s commitment to sustainability under the Green Globe program. Seagrass meadows play a vital role in supporting young marine species and soaking up carbon, making their conservation absolutely crucial.

The project timeline is as follows:

  • Phase 1 (July) focuses on seagrass identification and mapping alongside resort staff and guests.
  • Then, in Phase 2 (August and September), guest-led snorkeling excursions help gather images and raise awareness.
  • Finally, Phase 3 (October) will feature the premiere of a short documentary highlighting the project’s findings and impact.

Throughout this process, guests are invited to actively take part in this meaningful conservation initiative, turning their vacation into a valuable contribution toward ocean health.

Maamutaa House Reef: A Living Marine Wonderland

Just 100 meters from the resort’s beach lies the newly revealed Maamutaa House Reef, a vibrant underwater habitat bursting with life and color. This reef stands out as a rare gem in the Maldives, offering exceptional biodiversity along with easy access. Visitors can spot green and hawksbill turtles, blacktip and whitetip reef sharks, colorful schools of parrotfish and angelfish, and sometimes eagle rays and octopuses, all within easy reach of the resort.

“This reef is not only accessible, it’s alive,” shares the resort’s marine biologist. “Guests don’t need to travel far to witness marine wonders. It’s an ecosystem that inspires awe and action.”

The journey to the reef is part of the adventure itself. Guests glide through flourishing seagrass meadows, essential habitats for marine life before reaching the reef’s drop-off. Here, hard and soft coral formations flourish, nurtured by the atoll’s natural geography and nutrient-rich ocean currents.

Signature Reef Experiences for Every Guest

The Maamutaa House Reef forms the foundation for a variety of engaging activities that suit all ages and experience levels, including:

  • Marine biologist-led guided snorkeling tours
  • Discover Scuba Diving (DSD) sessions launched right from the beach
  • Night snorkeling under UV lights, revealing stunning biofluorescent marine life
  • Citizen science programs focused on seasonal seagrass research
  • Kids’ Ocean Explorers, a fun and educational program designed for young marine enthusiasts

Whether guests are first-time snorkelers or seasoned divers interested in marine research, Pullman Maldives Maamutaa offers effortless access to unforgettable ocean adventures, with no boat rides or long transfers needed.

Pullman Maldives Maamutaa is clearly setting a new standard for reef access, sustainability, and immersive marine experiences. For travelers eager to explore the Maldives through education, conservation, and discovery, this house reef, along with everything it inspires, offers a journey truly worth taking.

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