Maldives Marketing and Public Relations Corporation (MMPRC) begun advertising on the 360° TV Channel of Russia. 360° TV Channel is one of the top TV channels for Moscow and the Central region of Russia. The advertisement will aid in promoting travel and to give a message to the hopeful travelers to ‘Visit Maldives Soon’.
Visible During Prime-Timings & Narrated in the Russian Language
The video will be visible to the viewers of the channel during the prime timings such as morning and evening news, the channels’ late-night show, and the weekend weather reports. The viewers will see beautiful scenery and activities that can be enjoyed at the destination. With narration in the Russian language, The advertisement will reach about 3 million people.
With the aim of increasing brand awareness and to market the Maldives as the most preferred destination for Russian travelers, this is one of the several marketing initiatives planned for this significant market.
Major campaigns for the Russian market are in the pipeline such as promoting Maldives on digital platforms. In addition, we will be closely working with top travel agents and tour operators in the coming months to promote Maldives and to boost arrivals from the Russian market. The market is expected to bounce back compared to other markets and move towards a gradual growth.
Managing Director of MMPRC, Mr. Thoyyib Mohamed, stated.
Why the Russian Market?
Russia has been a traditionally strong market for the Maldives. The year 2020 began with the market ranking as the fourth-highest arrival market to the Maldives. Arrivals saw an increase of arrivals by 29.6% compared to January of 2019. With the reopening of the borders on the 15th of July 2020, arrivals from the Russian market have slowly been picking up. Russia currently ranks among the top 10 countries in terms of arrivals amidst the pandemic.
