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Maldives Launches Global Advertising Campaign with CNN

Maldives beautiful destination, Sun Aqu Iru veli, white sandy beaches and shades of blue.
Maldives Marketing and Public Relations Corporation is set to kick off the global advertising campaign with CNN.

Maldives Marketing and Public Relations Corporation (MMPRC) is set to kick off the global advertising campaign with CNN to showcase the beauty of the destination, aligned with the Maldives’ borders reopening for international tourists on the 15th of July 2020.

The campaign spanning across three months will focus on highlighting the aspects of the destination that are unique to the Maldives and will also provide a platform for some local personalities and talents to showcase their passion and narrate their stories. With the reopening of the borders, the first part of the campaign will commence with the launch of “5 reasons to Insta love Maldives” vignette. Prominently, the destination will be featured on the CNN weather watch during the campaign period which will be viewed by a substantially large audience across the globe.

The campaign with CNN will reach a very engaging travel audience who are on the lookout to discover new places or to those who want to ‘Rediscover Maldives…the sunny side of life’. With this campaign, we aim to showcase the local talents, pristine natural beauty surrounding the islands and the privacy and seclusion available in the destination, which makes it one of the most sought after tourist destinations in the world

Thoyyib Mohamed, Managing Director of MMPRC

With the setbacks due to Covid-19 situation, MMPRC has been working on increasing the brand presence on digital platforms in several markets. The campaign with CNN will be the one of the first global campaigns to launch post the reopening of the borders of the destination.

Feature image by MVHOTELS
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Enjoy Exclusive Seaplane Transfers to Hideaway Beach Resort & Spa with Maldivian

Hideaway Beach Resort & Spa partnered with Maldivian

1 November 2024 marked the launch of an exciting new partnership between Hideaway Beach Resort & Spa and Maldivian, the national airline of the Maldives. This collaboration aims to offer guests a seamless and luxurious travel experience. Starting from this date, Maldivian will handle all seaplane and domestic flight transfers, providing easy and direct access to the resort’s stunning location. As a result, guests will experience a smooth and effortless transition to their destination.

Guests can enjoy daily seaplane transfers, with more available during peak travel seasons. In addition, this partnership ensures that you will spend less time traveling and more time enjoying the idyllic island paradise. Whether you are arriving for a short getaway or a longer stay, this collaboration guarantees that your journey will be as memorable as the destination. Consequently, your vacation will begin the moment you board your flight.

The managing Director of Lily Hotels, Ahmed Hafeez commented on this partnership:

“We are thrilled to partner with Maldivian to elevate our guests’ arrival and departure experience. This collaboration ensures a smooth and luxurious transition, allowing guests to begin their unforgettable holiday the moment they step off the plane.”

When you arrive at Velana International Airport, the resort’s dedicated team will greet you. They will escort you to the exclusive Lily Hotels Lounge at the Noovilu Seaplane Terminal, where you can relax in comfort. Moreover, you will enjoy panoramic views of the Maldives, sip on complimentary refreshments, and use the free Wi-Fi while you wait for your transfer to the resort.

If you prefer domestic flights, Maldivian also offers transfers by air, giving you flexibility in your travel options. This ensures that your journey will be as convenient as possible, no matter your travel preferences. Thus, you can easily choose the transfer that best suits your needs.

Hideaway Beach Resort & Spa: The Ultimate Maldivian Escape

Once you arrive at the resort, you will see why Hideaway Beach Resort & Spa is one of the most exclusive getaways in the Maldives. Located in the pristine Haa Alifu Atoll, the resort offers the perfect balance of luxury, privacy, and natural beauty. It is renowned for its spacious villas, exceptional service, and world-class amenities, all set against the backdrop of lush tropical surroundings and crystal-clear waters. In the same vein, the resort provides a variety of experiences that cater to every guest’s desires.

Whether you are looking to unwind with a spa treatment, enjoy thrilling water sports, or explore the local underwater world, you will find something for everyone. What truly sets Hideaway apart is its commitment to providing personalized experiences, ensuring that you feel like a VIP. Additionally, the resort’s attentive staff guarantees that every detail is taken care of to make your stay unforgettable.

With the new partnership with Maldivian, you can enjoy a smooth and stress-free arrival, making the start of your stay as perfect as the rest of it.

This collaboration with Maldivian supports Hideaway Beach Resort & Spa’s vision for future growth. The upcoming expansion of Hanimaadhoo International Airport will increase accessibility and provide you with more travel options. Subsequently, this development will open up exciting opportunities for you to explore the less crowded, more natural side of the Maldives.

The northern Maldives, known for its untouched beauty, offers a tranquil escape away from the more developed tourist spots. With fewer crowds and an abundance of unspoiled nature, it is the perfect destination for those who want to experience the “Untouched Maldives.” Above all, the partnership with Maldivian ensures that getting there will be easier than ever.

For more information check out the Hideaway Beach Resort & Spa Brochure

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