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Maldives Launches Global Advertising Campaign with CNN

Maldives beautiful destination, Sun Aqu Iru veli, white sandy beaches and shades of blue.
Maldives Marketing and Public Relations Corporation is set to kick off the global advertising campaign with CNN.

Maldives Marketing and Public Relations Corporation (MMPRC) is set to kick off the global advertising campaign with CNN to showcase the beauty of the destination, aligned with the Maldives’ borders reopening for international tourists on the 15th of July 2020.

The campaign spanning across three months will focus on highlighting the aspects of the destination that are unique to the Maldives and will also provide a platform for some local personalities and talents to showcase their passion and narrate their stories. With the reopening of the borders, the first part of the campaign will commence with the launch of “5 reasons to Insta love Maldives” vignette. Prominently, the destination will be featured on the CNN weather watch during the campaign period which will be viewed by a substantially large audience across the globe.

The campaign with CNN will reach a very engaging travel audience who are on the lookout to discover new places or to those who want to ‘Rediscover Maldives…the sunny side of life’. With this campaign, we aim to showcase the local talents, pristine natural beauty surrounding the islands and the privacy and seclusion available in the destination, which makes it one of the most sought after tourist destinations in the world

Thoyyib Mohamed, Managing Director of MMPRC

With the setbacks due to Covid-19 situation, MMPRC has been working on increasing the brand presence on digital platforms in several markets. The campaign with CNN will be the one of the first global campaigns to launch post the reopening of the borders of the destination.

Feature image by MVHOTELS
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Sun Siyam Olhuveli enhances the experience even further with a sensational lineup of entertainment. Yollin Lee, an international champion magician known for his award-winning sleight-of-hand performances, will dazzle guests with his mesmerizing illusions. Furthermore, DJ Ironik, a renowned British DJ, producer, and rapper who helped shape British urban music, will bring his signature beats to the resort, ensuring a night to remember.

Interactive Family Activities

The festivities kick off with a LEGO-themed Easter egg hunt at Sunrise Beach, followed by engaging LEGO workshops where families can unleash their creativity. As the sun sets, the Lagoon Bar Deck hosts an evening show filled with music, dance, and dazzling lights to mark the grand opening. Throughout the celebration, guests can enjoy a variety of interactive activities. For example, the Mosaic Challenge invites participants to construct a giant LEGO masterpiece, while kids can compete in the classic Egg Rolling competition at Milano Beach. Moreover, Easter brunch at Island Pizza and an exclusive Easter BBQ at Water Sports Beach will offer culinary delights, complemented by a Family Sandcastle Competition.

The fun doesn’t stop there. Guests can also enjoy activities like egg painting, a LEGO hunt, and Easter cookie decorating. Additionally, the Egg Spoon Race, which takes place across multiple beach locations, will add a lighthearted competition, while a special Easter cocktail will bring the celebration to a memorable close.

Exclusive Offers for a Perfect Getaway

For those seeking a more enhanced experience, exclusive promotions such as the Family Fun Holiday package, Easter BBQ, and Water Sports Beach Carnival will be available for an additional cost. In addition, families can enjoy 30% off all kids’ activities, making it the perfect time for a sun-soaked, adventure-packed holiday.

This Easter, treat yourself to a luxurious escape! Book a grand villa by April 20, 2025, for stays through December 23, 2025, and unlock exclusive perks—50% off à la carte dining, airport transfers, and a complimentary couple’s massage with a four-night stay. Furthermore, extend your stay to five nights in a pool villa and enjoy free round-trip transfers. Plus, enjoy irresistible discounts on room upgrades, water sports, and a romantic diving experience. To take advantage of this offer, visit Easter Offer at Sun Siyam Olhuveli.

For more information, please visit here

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