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Maldives Launches Marketing Activities Focused on the Indian Market

MMPRC Commences marketing activites targeting the Indian Market
MMPRC has planned several marketing activities to increase arrivals from the Indian market and regain its destination presence.

Maldives Marketing and Public Relations Corporation (MMPRC) has planned several marketing activities to increase arrivals from the Indian market and regain its destination presence. To facilitate this, MMPRC has commenced two notable campaigns and participated in SATTE GenX – virtual exhibition today, 5th October 2020.

South Asian Travel and Tourism Exchange; SATTE GenX is South Asia’s First Virtual Exhibition on the travel and tourism industry. Today MMPRC has taken part in this two-day virtual exhibition. The exhibition provides an opportunity to interact and connect with potential buyers from India. Furthermore, a wide range of exhibitors from the Indian tourism industry is also taking part. MMPRC will showcase the Maldives in a separate virtual pavilion along with 11 industry co-exhibitors.

Campaign on Wedding Network

The first campaign is with India’s number one wedding network, Wedding Sutra ( Wedding Sutra is home to one of the largest wedding audiences in India. The wedding network passionately engages with brides to be on their platforms. Thus, making it the number one wedding brand on Instagram. Wedding Sutra has over a million members on Facebook and over 2.5 million total followers on social media.

This six-month-long campaign will further heighten significant awareness among the growing market of Wedding and Honeymoon segments in India. Wedding Sutra will advertise the Maldives on their social media accounts. Moreover, honeymoon stories that took place in Maldives will be amplified on their channels. According to MMPRC, The aim of this campaign is to market Maldives as one of the most preferred destinations for Indian tourists to travel to post COVID-19, especially for newly married couples and honeymooners. In this regard, the campaign will showcase special aspects of the destination, as well as available benefits in these segments.

Radio Campaign

The second campaign is a nationwide radio campaign in India. In this campaign Maldives will be promoted in Delhi, Mumbai, Bangalore, Kolkata, Chennai, Ahmedabad, Thiruvananthapuram, and Cochin via multi leading radio channels in each city.

his radio campaign will run from 5th to 16th October 2020. Its aim is to capture the Indian audience and promote the sunny side of life by fostering strong connections with consumers in each city. MMPRC has provided opportunities for 3 selected properties to promote themselves during the campaign. This highlights the available experiences in these properties, as well as throughout the Maldives. It has an estimated reach of 20.8 to 29.7 million listeners by the end of the campaign which will further enhance the visibility of the destination in greater India.

The Indian Market

The Air Bubble initiative which commenced on 25th August is a first for India within this region to boost tourism. The Air bubble has also enabled a regular path with weekly flights between two countries. Flights from Air India and Indigo started operations from New Delhi and Bangalore to the Maldives. Furthermore, more airlines are to be confirmed soon. This will aid in the much-anticipated increase in tourist arrivals from the Indian market.

Based on the arrival figures of 2019, India ranked in the 2nd position of the highest performing markets to the Maldives. India is a key focus market in the recovery of tourism in the Maldives and the target is to achieve pre-pandemic growth levels.

Feature image by Maldives Marketing and Public Relations Corporation
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An Invite to the Front Row: SO/ Maldives Grand Opening Party!

SO/Maldives proudly announces the grand opening party of its exquisite runway.

SO/ Maldives is set to host its grand opening on March 23, 2024. This much-anticipated event of the season is titled ‘An Invite to the Front Row’. The event promises a soirée of collaborative elegance for an unforgettable glamorous experience for its guests.

The Grand Opening Party – An Invite to the Front Row

The grand opening party is set to be a feast for your senses. The resort is bringing culinary delights, fashion-forward statements, avant-garde designs and artistic flair. With this, SO/ Maldives invites guests to take a seat in the front row and witness the convergence of global talent and Maldivian charm.

An invite to the Front Row encapsulates the essence of SO/Maldives- a convergence of global excellence set against the unparalleled beauty of our island. We extend an exclusive invitation to our guests to us on this extraordinary journey with incredible collaborations providing them a truly glamorous stay while embracing our DNA, says Jesper Soerensen – General Manager of SO/Maldives.

Experience one of the First-International Fashion Shows in the Maldives with Milin!

SO/ Maldives will unveil its inaugural fashion show, considered to be one of the first international fashion shows in the Maldives. As the island turns into an oceanfront runway, guests can witness the harmonious blend of haute couture and paradisical setting. The fashion show will showcase the swimwear collection debuted by the esteemed Thai fashion house, Milin.

Partnership with Riffath

SO/ Maldives is partnering with local talent Riffath. Riffath is a distinguished Maldivian High Fashion Brand, launching its exclusive SO/Maldives’ Flying Dress Edits. The resort is also teaming up with Timeless Maldives Photo Studio. The resort’s guests are empowered to unleash their inner models for a bespoke once-in-a-lifetime photo and drone shoot, adorned in a gown with an extended hem that gratefully dances in the wind.

Beach Takeover with Veuve Clicquot Champagne House

Veuve Cliquot Champagne House is taking over the beach at SO/ Maldives to bring an exquisite evening. The beach glam-up is done with the Lazuli Beach Club Bar for a memorable night that redefined elegance and indulgence!

Culinary Delights with Chef Dharshan Munidasa

Chef Dharshan Munidasa, a dual Sri Lankan – Japanese heritage chef hailed for his accolades commands the spotlight at SO/ Maldives. Chef Dharshan’s menu is set to redefine conventional boundaries. Guests are invited to enjoy the exquisite flavours at the Ministry of Crab, Nihonashi Blue, and Carne Diem Grill.

To add to this, Jenna Hemsworth, Australia’s most influential and award-winning female bartender also showcases her creativity. Jenna will be taking over the bar to craft expertly curated cocktails.

Musical Bliss with world-class DJs

Guests are welcome to enjoy a series of live performances from world-class musicians and DJs. Groove to the innovative beats of one of the leading Maldivin bands, YJ Hameed Music. The vibes are set to create a rhythm that resonates with the spirit of the island’s spirit. Lydia Sarunrat Deane, a Thai sensation will also be filling the air with enchanting melodies. End the night as DJ Karrouhat from Dubai takes everyone on an electrifying-after party journey.

The Grand Opening Party will be hosted by Matthew Deane, a well-known Thai-Australian singer, model, actor and television presenter.

Exclusive Wellness & Fitness Retreats

Embark on a transformative fitness journey with the introduction of a week-long detox and fun session by Jumping Fitness, an innovative fitness regimen that originated in the Czech Republic. In collaboration with London-based wellness partner salon C. Steller, renowned for its modern approach to wellness, the resort is set to launch new spa experiences that promise ultimate rejuvenation.

Earth Hour

SO/ Maldives invites guests to experience an eco-conscious revelry. Guests are welcome to enjoy the beauty of nature intertwines with the joy of celebration. Witness as the island runway dims, unveiling a beach bonfire beneath the starlit sky. Immense in the rhythmic beats of Maldivian Boduberu and the serene glow.

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