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Maldives Launches Marketing Activities Focused on the Indian Market

MMPRC Commences marketing activites targeting the Indian Market
MMPRC has planned several marketing activities to increase arrivals from the Indian market and regain its destination presence.

Maldives Marketing and Public Relations Corporation (MMPRC) has planned several marketing activities to increase arrivals from the Indian market and regain its destination presence. To facilitate this, MMPRC has commenced two notable campaigns and participated in SATTE GenX – virtual exhibition today, 5th October 2020.

South Asian Travel and Tourism Exchange; SATTE GenX is South Asia’s First Virtual Exhibition on the travel and tourism industry. Today MMPRC has taken part in this two-day virtual exhibition. The exhibition provides an opportunity to interact and connect with potential buyers from India. Furthermore, a wide range of exhibitors from the Indian tourism industry is also taking part. MMPRC will showcase the Maldives in a separate virtual pavilion along with 11 industry co-exhibitors.

Campaign on Wedding Network

The first campaign is with India’s number one wedding network, Wedding Sutra ( Wedding Sutra is home to one of the largest wedding audiences in India. The wedding network passionately engages with brides to be on their platforms. Thus, making it the number one wedding brand on Instagram. Wedding Sutra has over a million members on Facebook and over 2.5 million total followers on social media.

This six-month-long campaign will further heighten significant awareness among the growing market of Wedding and Honeymoon segments in India. Wedding Sutra will advertise the Maldives on their social media accounts. Moreover, honeymoon stories that took place in Maldives will be amplified on their channels. According to MMPRC, The aim of this campaign is to market Maldives as one of the most preferred destinations for Indian tourists to travel to post COVID-19, especially for newly married couples and honeymooners. In this regard, the campaign will showcase special aspects of the destination, as well as available benefits in these segments.

Radio Campaign

The second campaign is a nationwide radio campaign in India. In this campaign Maldives will be promoted in Delhi, Mumbai, Bangalore, Kolkata, Chennai, Ahmedabad, Thiruvananthapuram, and Cochin via multi leading radio channels in each city.

his radio campaign will run from 5th to 16th October 2020. Its aim is to capture the Indian audience and promote the sunny side of life by fostering strong connections with consumers in each city. MMPRC has provided opportunities for 3 selected properties to promote themselves during the campaign. This highlights the available experiences in these properties, as well as throughout the Maldives. It has an estimated reach of 20.8 to 29.7 million listeners by the end of the campaign which will further enhance the visibility of the destination in greater India.

The Indian Market

The Air Bubble initiative which commenced on 25th August is a first for India within this region to boost tourism. The Air bubble has also enabled a regular path with weekly flights between two countries. Flights from Air India and Indigo started operations from New Delhi and Bangalore to the Maldives. Furthermore, more airlines are to be confirmed soon. This will aid in the much-anticipated increase in tourist arrivals from the Indian market.

Based on the arrival figures of 2019, India ranked in the 2nd position of the highest performing markets to the Maldives. India is a key focus market in the recovery of tourism in the Maldives and the target is to achieve pre-pandemic growth levels.

Feature image by Maldives Marketing and Public Relations Corporation
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Experience the Thrill of Summer with the Family Fun Summer Package at Sheraton Maldives!

Summer is almost here and Sheraton Maldives Full Moon Resort & Spa is inviting families to experience the breathtaking paradise of the Maldives. Travellers can now explore the thrill of summer and more at Sheraton Maldives with the ‘Family Fun Summer’ Package. If you were thinking about booking a family trip this one is perfect for you. With this amazing package children under 12 dine and stay for free! Families can also immerse themselves in a host of specially curated experiences. This includes educational kids club programs, coral propagation activities, as well as culinary and wellness journeys, all-embracing sustainable travel and catering to eco-conscious travellers.

Families planning a tropical getaway this summer can look forward to exciting adventures at Sheraton Maldives Full Moon Resort & Spa. The five-star resort welcomes families to explore the natural splendour of North Male Atoll on the private island of Furanafushi. Guests can choose from a range of premium villas and overwater bungalows that feature breathtaking views of the lush gardens, pristine white-sand beaches, shimmering blue lagoon, or the Indian Ocean.

Explore the Signature Side by Side Family Program this Summer

Guests can delve into the resort’s signature ‘Side by Side’ Family Program, designed to create memorable moments that bring families together. From cooking classes, mom and daughter face mask making, and Maldivian palm weaving to engaging fun games, ‘Side By Side’ promises cherished memories for families. The resort boasts seven restaurants and bars, each offering a variety of delectable menus sourced with fresh organic produce from Chef Garden and Furana Organic Garden, perfect for families.

A Touch of Sustainability with the Adopt a Coral Activity!

Guests are also invited to participate in the ‘Adopt A Coral’ – coral planting activity led by the resident Marine Biologist and learn about coral propagation to help grow new colonies in the resort’s lagoon. This program, part of Good Travel with Marriott Bonvoy, allows guests to create meaningful travel experiences. Families can enjoy a guided snorkelling tour or join a dolphin cruise on a traditional Maldivian Cruise Dhoni.

Enjoy More with the Family Fun Summer Package

With the ‘Family Fun Summer’ package, guests can savour daily breakfasts and buffet dinners. This includes Feast Restaurant or you can enjoy three-course à la carte meals at select restaurants. Kids will receive a special welcome amenity, and children under 12 can stay and dine for free. Additionally, complimentary access to the Kid’s Club is provided for children ages 4 to 12. The resort is conveniently accessible by a complimentary 15-minute speedboat ride, ensuring a stress-free journey for families.

Guests can reserve their extraordinary summer retreat before May 31, 2024. This is valid for stays until September 30, 2024. With this, guests can enjoy other benefits such as daily breakfasts and dinners, and complimentary access to the gym and kids’ club. Moreover, guests can also enjoy non-motorized water sports activities. For more information, visit the website at or book the Family Fun Summer package here. Marriott Bonvoy members can seamlessly earn and redeem their points on stays and experiences at the resorts. 

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