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Maldives Launches Promotional Campaign in UK

MMPRC promotional campaign in the UK
Maldives Marketing and Public Relations Corporation has launched an outdoor campaign in major parts of UK to promote the Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) has launched an outdoor campaign in major parts of the UK. The campaign aims to promote the Maldives as a safe haven for travelers as travel resumes in the new normal.

According to MMPRC, under this two-month long campaign, Maldives will be promoted in the most prominent areas of London. This includes; Kensington roadside, Waterloo station, Westfield London mall, Liverpool Street Station, Blackfriars Station, Cannon Street Station, City Thameslink Station, and Fenchurch Street Station. Furthermore. among these locations, the Waterloo station screen is the largest indoor digital screen in Europe. The screen is a major railway and underground station in London. Likewise, it is also the busiest bus station in the UK.

The key objective of this campaign is to reassure tourists in the UK that the Maldives remains a safe and secure destination to travel, due to its unique geographical formation and one-island-one-resort concept. Furthermore, the campaign aims to showcase the Maldives as an ideal choice for long haul travels. MMPRC revealed that the campaign also will guarantee brand exposure to a large number of Londoners,.

The photos and publications included will present the Maldives as a country with geographically isolated islands which will be safe to travel in the future as well. Moreover, a list of exciting activities tourists can experience on their vacation in the Maldives will be highlighted. With the UK being one of the leading markets in terms of arrivals to the Maldives post border reopening, MMPRC continues in its efforts in popularizing the destination within the market.

Also read: Maldives Marketing and PR Corporation Appoints PR Representative for US Market

MMPRC says various marketing and promotional activities have been planned for the remaining months of the year. This includes campaigns with several online and digital travel trade media and leading OTAs. During this year, Maldives was also promoted via the BBC Travel Show. And also in the UNITE Indian Ocean & Middle East Event, Travel Weekly, Familiarization trip, and several online and printed articles. Before the lockdown in March, a total of 7,288 visitors from the UK arrived in the Maldives this year. Meanwhile, 1,587 tourists from the UK arrived since the border reopening.

Feature image by Maldives Marketing and Public Relations Corporation
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Maldives Tourism Overview: October 2024

Kurumba Maldives

October 2024 proved to be a pivotal month for tourism in the Maldives. The destination welcomed 155,389 visitors, marking a 7.7% increase compared to the previous year. On average, the islands saw around 5,550 arrivals each day, with October 27 being the busiest day, when 7,902 individuals arrived for their tropical getaway.

China continued to be the largest source of tourists, contributing 238,606 arrivals this year, which represents 14.5% of total tourist traffic. Russia followed closely, with 181,895 visitors, accounting for 11% of the market share. Additionally, the number of Indian tourists experienced notable growth, rising from 89,943 in September to 99,081 in October—a surge of approximately 10%. This trend indicates the increasing popularity of the Maldives among Indian travelers.

From January to October 2024, the Maldives tourism sector recorded a total of 1,647,416 arrivals. Tourists enjoyed an average stay of 7.7 days, taking full advantage of the islands’ stunning natural beauty and high-quality accommodations. The Maldives offers a range of lodging options, including 181 resorts with 44,607 beds, as well as numerous guesthouses and hotels to suit various preferences and budgets.

Looking ahead, the outlook for Maldives tourism is promising. Emerging markets offer exciting new opportunities for growth. As international travel continues to recover, the Maldives is well-equipped to attract even more visitors. With its breathtaking landscapes, luxurious resorts, and exceptional hospitality, it remains a top choice for travelers searching for an idyllic escape. The increasing demand in Maldives tourism from markets like India will likely strengthen a vibrant and thriving tourism sector in the coming months.

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