Maldives Marketing and Public Relations Corporation (MMPRC) has launched an outdoor campaign in major parts of the UK. The campaign aims to promote the Maldives as a safe haven for travelers as travel resumes in the new normal.
According to MMPRC, under this two-month long campaign, Maldives will be promoted in the most prominent areas of London. This includes; Kensington roadside, Waterloo station, Westfield London mall, Liverpool Street Station, Blackfriars Station, Cannon Street Station, City Thameslink Station, and Fenchurch Street Station. Furthermore. among these locations, the Waterloo station screen is the largest indoor digital screen in Europe. The screen is a major railway and underground station in London. Likewise, it is also the busiest bus station in the UK.
The key objective of this campaign is to reassure tourists in the UK that the Maldives remains a safe and secure destination to travel, due to its unique geographical formation and one-island-one-resort concept. Furthermore, the campaign aims to showcase the Maldives as an ideal choice for long haul travels. MMPRC revealed that the campaign also will guarantee brand exposure to a large number of Londoners,.
The photos and publications included will present the Maldives as a country with geographically isolated islands which will be safe to travel in the future as well. Moreover, a list of exciting activities tourists can experience on their vacation in the Maldives will be highlighted. With the UK being one of the leading markets in terms of arrivals to the Maldives post border reopening, MMPRC continues in its efforts in popularizing the destination within the market.
MMPRC says various marketing and promotional activities have been planned for the remaining months of the year. This includes campaigns with several online and digital travel trade media and leading OTAs. During this year, Maldives was also promoted via the BBC Travel Show. And also in the UNITE Indian Ocean & Middle East Event, Travel Weekly, Familiarization trip, and several online and printed articles. Before the lockdown in March, a total of 7,288 visitors from the UK arrived in the Maldives this year. Meanwhile, 1,587 tourists from the UK arrived since the border reopening.