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Maldives Launches Promotional Campaign in UK

MMPRC promotional campaign in the UK
Maldives Marketing and Public Relations Corporation has launched an outdoor campaign in major parts of UK to promote the Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) has launched an outdoor campaign in major parts of the UK. The campaign aims to promote the Maldives as a safe haven for travelers as travel resumes in the new normal.

According to MMPRC, under this two-month long campaign, Maldives will be promoted in the most prominent areas of London. This includes; Kensington roadside, Waterloo station, Westfield London mall, Liverpool Street Station, Blackfriars Station, Cannon Street Station, City Thameslink Station, and Fenchurch Street Station. Furthermore. among these locations, the Waterloo station screen is the largest indoor digital screen in Europe. The screen is a major railway and underground station in London. Likewise, it is also the busiest bus station in the UK.

The key objective of this campaign is to reassure tourists in the UK that the Maldives remains a safe and secure destination to travel, due to its unique geographical formation and one-island-one-resort concept. Furthermore, the campaign aims to showcase the Maldives as an ideal choice for long haul travels. MMPRC revealed that the campaign also will guarantee brand exposure to a large number of Londoners,.

The photos and publications included will present the Maldives as a country with geographically isolated islands which will be safe to travel in the future as well. Moreover, a list of exciting activities tourists can experience on their vacation in the Maldives will be highlighted. With the UK being one of the leading markets in terms of arrivals to the Maldives post border reopening, MMPRC continues in its efforts in popularizing the destination within the market.

Also read: Maldives Marketing and PR Corporation Appoints PR Representative for US Market

MMPRC says various marketing and promotional activities have been planned for the remaining months of the year. This includes campaigns with several online and digital travel trade media and leading OTAs. During this year, Maldives was also promoted via the BBC Travel Show. And also in the UNITE Indian Ocean & Middle East Event, Travel Weekly, Familiarization trip, and several online and printed articles. Before the lockdown in March, a total of 7,288 visitors from the UK arrived in the Maldives this year. Meanwhile, 1,587 tourists from the UK arrived since the border reopening.

Feature image by Maldives Marketing and Public Relations Corporation
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Experience the Thrill of Summer with the Family Fun Summer Package at Sheraton Maldives!

Summer is almost here and Sheraton Maldives Full Moon Resort & Spa is inviting families to experience the breathtaking paradise of the Maldives. Travellers can now explore the thrill of summer and more at Sheraton Maldives with the ‘Family Fun Summer’ Package. If you were thinking about booking a family trip this one is perfect for you. With this amazing package children under 12 dine and stay for free! Families can also immerse themselves in a host of specially curated experiences. This includes educational kids club programs, coral propagation activities, as well as culinary and wellness journeys, all-embracing sustainable travel and catering to eco-conscious travellers.

Families planning a tropical getaway this summer can look forward to exciting adventures at Sheraton Maldives Full Moon Resort & Spa. The five-star resort welcomes families to explore the natural splendour of North Male Atoll on the private island of Furanafushi. Guests can choose from a range of premium villas and overwater bungalows that feature breathtaking views of the lush gardens, pristine white-sand beaches, shimmering blue lagoon, or the Indian Ocean.

Explore the Signature Side by Side Family Program this Summer

Guests can delve into the resort’s signature ‘Side by Side’ Family Program, designed to create memorable moments that bring families together. From cooking classes, mom and daughter face mask making, and Maldivian palm weaving to engaging fun games, ‘Side By Side’ promises cherished memories for families. The resort boasts seven restaurants and bars, each offering a variety of delectable menus sourced with fresh organic produce from Chef Garden and Furana Organic Garden, perfect for families.

A Touch of Sustainability with the Adopt a Coral Activity!

Guests are also invited to participate in the ‘Adopt A Coral’ – coral planting activity led by the resident Marine Biologist and learn about coral propagation to help grow new colonies in the resort’s lagoon. This program, part of Good Travel with Marriott Bonvoy, allows guests to create meaningful travel experiences. Families can enjoy a guided snorkelling tour or join a dolphin cruise on a traditional Maldivian Cruise Dhoni.

Enjoy More with the Family Fun Summer Package

With the ‘Family Fun Summer’ package, guests can savour daily breakfasts and buffet dinners. This includes Feast Restaurant or you can enjoy three-course à la carte meals at select restaurants. Kids will receive a special welcome amenity, and children under 12 can stay and dine for free. Additionally, complimentary access to the Kid’s Club is provided for children ages 4 to 12. The resort is conveniently accessible by a complimentary 15-minute speedboat ride, ensuring a stress-free journey for families.

Guests can reserve their extraordinary summer retreat before May 31, 2024. This is valid for stays until September 30, 2024. With this, guests can enjoy other benefits such as daily breakfasts and dinners, and complimentary access to the gym and kids’ club. Moreover, guests can also enjoy non-motorized water sports activities. For more information, visit the website at or book the Family Fun Summer package here. Marriott Bonvoy members can seamlessly earn and redeem their points on stays and experiences at the resorts. 

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