Maldives has launched a campaign with Kayak to inspire travellers to keep dreaming about the island destination. Maldives Marketing and Public Relations Corporation (MMPRC) commenced the campaign with the Indian travel agency on 14th May 2020 till 22nd May 2020.
Displaying throughout the Kayak’s website, the joint campaign will have advertisements depicting ‘Visit Maldives…later’. The message aims to encourage travellers to visit the Maldives once the global pandemic situation has been overcome.
India is one of the key source markets and likely to be among the top tourists visiting Maldives once traveling resumes again. In January 2020, there was a 19% increase compared to 2019 with 13,846 tourist arrivals from India during the same period.
Prior to being hit with the unprecedented times, MMPRC had been taking several initiatives to promote Maldives in various markets. However, Maldives’ tourism has been largely affected due to the pandemic, MMPRC has been focusing on strategies to rebuild the travel industry.
