Maldives Marketing and Public Relations Corporation (MMPRC) has successfully concluded the “Rediscover Maldives Webinar Series” yesterday, 14th September 2020. The final session held yesterday was targeted towards the Russian and CIS markets.
This webinar series was conducted through four sessions which were distributed throughout the first two weeks of September 2020. The purpose of this webinar series, which was held in the format of informative discussions and video clips showcasing unique experiences to restore the connection with the travel trade media from key markets.
The panelists of the webinar session included Ms. Aishath Samiya, Permanent Secretary of the Ministry of Health, and Mr. Asad Riza, Deputy Minister of Tourism. Participants from MMPRC and PR representatives from each market and industry partners joined in the discussion on the impacts of COVID-19 and the recovery strategies to adapt to the situation in order to rebuild the confidence in the destination as a safe haven for tourists.
“A Dozen Must Do Experiences in the Maldives” was also launched during these webinars. These experiences were showcased by industry partners including Bandos Maldives, The Nautilus, LUX* Hotels & Resorts, Six Senses Laamu, Gili Lankanfushi, Villa Hotels & Resorts, Secret Paradise, Waldorf Astoria, UI Hotels, Grand Park Kodhipparu, Adaaran, and Conrad Maldives.
MMPRC’s Managing Director, Mr. Thoyyib Mohammed stated that MMPRC is working together with representatives from the respective markets on more marketing efforts to constantly remind visitors that the Maldives is one of the most preferred and safest holiday destinations. With over 900 participants, these webinar sessions were a success in building awareness about the changing norms of traveling while assuring the safety and preference of tourists from all over the world.
MMPRC stated that they will continue carrying out marketing campaigns through digital platforms. Which will be mostly focusing on ensuring safety while experiencing the sunny side of life in the Maldives.
