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Maldives Opens Borders For All Travelers With No Restrictions

An ariel view of Maldives resort. With the shades of blue in the lagoon and pristine environment.
After four months, Maldives tourism industry has reopened with enhanced precautionary measures against COVID-19.

After almost four months since the suspension of on-arrival tourist visas, Maldives tourism industry has reopened with enhanced precautionary measures against COVID-19. The first tourists arrived this morning onboard Qatar Airways which landed in Velana International Airport (VIA). Connecting from various countries, 107 foreigners and 24 Maldivians arrived on the first commercial flight to land in Maldives since borders closed for tourists on 27th March 2020.

The momentous occasion was graced by the Minister of Transport and Civil Aviation, Honorable Aishath Nahula, Acting Minister of Tourism, Uz. Fayyaz Ismail, Acting Managing Director of the Maldives Airports Company Ltd (MACL), Mr. Moosa Solih, Senior Dignitaries of Government and Industry Stakeholders. The flight was welcomed by a water salute organized by MACL. As tourists disembarked onto a beautiful day in the Maldives, they were warmly welcomed to the new normal at VIA. Precautionary measures such as social distancing, minimal touch points, frequent sanitization and mask wearing are in place to ensure the safety of all visitors and staff at VIA.

The tourism sector is the worst hit of all major economic sectors with the outbreak of the COVID-19 pandemic. This is especially true in the Maldives, where tourism accounts for the majority of foreign exchange earnings. Nevertheless, the health and safety of tourists and residents in the Maldives have always been paramount and the resumption of the tourism industry was only given the go ahead following extensive consultations with health professionals and all stakeholders. A COVID-19 safe tourism guideline has been issued by the Ministry of Tourism along with a certification program to ensure the safety and hygiene standards of all tourism facilities which include accommodation, transportation, airports and other related facilities.

Resorts, hotels and liveaboards located on uninhabited islands are allowed to resume operations from 15th July 2020 whereas hotels and guest houses located on inhabited islands will be allowed to open from 1st August 2020. A total of 40 resorts are in operation as we reopen the borders today. With the gradual lifting of travel restrictions and the resumption of flights around the world, the Maldives is excited to once again welcome its shores to travelers.

The unique one island, one resort aspect of the tourism product, which has always been sought after by visitors, and the naturally distanced geographic formation of the islands is especially ideal as the world seeks new ways to travel.

Maldives registered a record breaking 1.7 million tourist arrivals in 2019, the highest number of tourists to have visited Maldives in one year. H. E. President Solih has announced a target of 850,000 visitors by the end of 2020.

Feature image by MVHOTELS
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The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

In today’s rapidly evolving digital landscape, social commerce is redefining the way travelers discover, plan, and book their trips. On a recent episode of the Skift Podcast, Jeremy Jauncey, CEO of Beautiful Destinations,joined Sarah Kopit and Seth Borko to discuss the growing influence of social media platforms like TikTok and Instagram on travel. Their insights highlight how brands and destinations can leverage these changes to engage modern travelers more effectively.

How Is Social Commerce Changing the Way We Travel?

We are in the most exciting time in the history of travel marketing,” said Jauncey, whose company Beautiful Destinations has pioneered high-quality digital storytelling to inspire wanderlust worldwide. “The way people discover travel is fundamentally different now. The traditional model of searching for a destination, visiting a travel agent, and booking through a website is rapidly being replaced by social commerce.

Social commerce merges social media influence with direct consumer purchases, allowing users to discover destinations through organic content and seamlessly book their next trip without leaving the app. Platforms like TikTok, Instagram, and YouTube have become virtual travel agencies, where users find inspiration and make real-time booking decisions based on what they see.

According to Seth Borko, a senior research analyst at Skift, younger generations are driving this shift, placing greater trust in influencers and user-generated content over traditional advertisements.

Millennials and Gen Z are scrolling through their feeds and seeing firsthand experiences from people they follow and admire. That authenticity is what makes them act,” Borko explained. “This isn’t just advertising; this is experiential storytelling with a call to action.

Why Is Short-Form Video the Future of Travel Marketing?

One of the key drivers behind this transformation is short-form video content.

Instagram Reels and TikTok have changed the game,” Jauncey noted. “A 15-second video can transport a user to a remote island in the Maldives or a street market in Bangkok. And with a simple tap, they can book a flight, hotel, or experience right there on the platform.”

Unlike traditional marketing strategies, which often require multiple steps from inspiration to booking, social commerce streamlines the process. Integrated ‘Book Now’ buttons and social-first travel agencies enable travelers to go from watching a video to confirming a reservation within minutes.

Sarah Kopit, Editor-in-Chief at Skift, emphasized the importance of adapting to these changing consumer behaviors.

Travel companies that are still relying on static images and generic ads are falling behind,” Kopit stressed. “You need to be in the spaces where your audience spends time – and right now, that’s TikTok, Instagram, and even emerging platforms like BeReal.

How Are Influencers and Community Engagement Driving Travel Bookings?

The conversation also highlighted the crucial role of content creators and travel influencers in driving bookings. Unlike traditional advertising, influencer marketing fosters trust through authenticity and relatability.

Travelers want to see real people experiencing real moments,” Jauncey explained. “It’s no longer about polished, overproduced ads. It’s about storytelling through a lens that feels personal and attainable.

This shift has led to the rise of micro-influencers—travel creators with smaller yet highly engaged audiences. These influencers often provide in-depth guides, real-time experiences, and unfiltered reviews, making their recommendations more credible.

We’re seeing a shift away from big celebrity endorsements toward niche, passionate creators who actually visit and experience the places they promote,” Borko added. “They drive more conversions because their followers see them as trustworthy sources.”

What Does the Future of Travel Marketing Look Like?

As social commerce continues to expand, industry experts agree that travel brands must adapt or risk being left behind. Key takeaways from this discussion include:

Short-form video is the future of travel marketing. Brands should invest in compelling, mobile-friendly content that captures users’ attention within seconds.

Seamless booking experiences drive conversions. The fewer steps between inspiration and purchase, the higher the likelihood of bookings.

Authenticity is key. Travelers engage more with real, relatable experiences from influencers and user-generated content.

Community engagement matters. Travel brands that foster relationships with their audiences rather than solely pushing sales will see greater long-term success.

The brands that will succeed in this new era of travel are the ones that recognize the power of social discovery and immediate action,” Jauncey concluded. “This is no longer the future – it’s happening right now.

As the travel industry shifts toward experience-driven, mobile-first marketing, companies that embrace social commerce will be at the forefront of the next travel boom. For travel brands and destinations, the message is clear: adapt now, or risk being left behind in a world where the next viral destination is just one scroll away.

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