Search
Close this search box.

Maldives Promoted at ITB Asia Virtual 2021

Maldives Promoted at ITB Asia Virtual 2021
Maldives was promoted virtually on Southeast Asia’s largest B2B travel & trade show, ITB Asia 2021 Virtual.

Maldives was promoted virtually on Southeast Asia’s largest B2B travel & trade show, ITB Asia 2021 Virtual. The event was held from 25th to 29th October 2021.

ITB Asia 2021 Virtual, alongside MICE Show Asia 2021 Virtual and Travel Tech Asia 2021 Virtual, provided five days of back-to-back business appointments for co-exhibitors to maximise their networking opportunities via the enhanced virtual meeting platform. Co-exhibitors were provided with an interactive networking profile and five complimentary virtual trade visitor tickets to the event. The event also featured a comprehensive supplier directory, knowledge library and on-demand videos.

Maldives was marketed at the event by Visit Maldives and 15 industry partners. The participation in ITB Asia 2021 Virtual was conducted as part of the strategy to gain momentum and increase tourist arrival numbers from Southeast Asia. It provided a platform for Visit Maldives and the industry partners to connect and network with key stakeholders from the Southeast Asian market, and to inform the travel trade about the latest information regarding the destination. Through this event, Visit Maldives marketed Maldives as a safe haven for travellers from Southeast Asia, emphasizing the geographical advantage of our islands which allows natural social distancing for tourists.

This is Asia’s largest B2B travel trade show, bringing more than 13,000 show attendees. Over 132 countries & territories took part in the five-day virtual event, making it the largest international travel trade show held in the region. Over 3,200 exhibitors and more than 1,250 pre-qualified buyers from the MICE, Corporate, and Leisure segment took part in ITB Asia 2021 Virtual.

The South Asian market has been an important market for the Maldives during the past several years. By 24th October this year, Maldives welcomed 962,490 tourists. However, with borders of important markets in the Southeast Asia region still closed, the region has contributed 1,766 arrivals to this figure. So far this year Visit Maldives has held several activities such as webinars, roadshows, and joint marketing campaigns targeting this market. They have also participated in minor and major fairs and exhibitions held for the travel trade from this market, in order to increase arrivals and brand awareness of the Maldives. Ongoing activities for this market include a Campaign with TripZilla, Digital Campaign with Malaysia Tatler and a Campaign with Travel Weekly Asia.

Future activities planned for this market are Maldives E-Learning Program for Southeast Asia, Halal In Asia B2B Virtual Event, Cabvertising Campaign with MyBump Media and participation at the Malaysia International Dive Exhibition 2021 (MIDE).

Visit Maldives prioritizes holding marketing activities targeting top, new and emerging markets, in order to maintain destination momentum, increase bookings and arrivals and keep Maldives as a top of the mind destination globally.

Feature image by Visit Maldives

Ad - immaldives.com

Latest

Savor Love and Friendship at JEN Maldives Malé by Shangri-La

JEN Maldives Malé by Shangri-La Celebrates Love and friendship

JEN Maldives Malé by Shangri-La invites guests this February to celebrate love and friendship with their Threads of Love series. Through a variety of curated dining experiences, the hotel helps guests honor the many forms of love in an elegant and memorable way.

The hotel’s expert culinary team has created a luxurious seven-course dinner as a highlight of the celebration. This exquisite meal immerses diners in a culinary experience that blends flavors capturing the essence of romance. Be it an intimate dinner or a sophisticated high tea, JEN Maldives offers a delightful way to celebrate love

For those cherishing friendships, JEN Maldives hosts the Pink Galentine’s High Tea daily from 7th to 14th February. This special high tea features an assortment of sweet and savory treats, creating the perfect opportunity for friends and family to gather and celebrate their bonds.

On 14th February, couples can indulge in a specially curated Valentine’s dinner at Azur Restaurant. Live music enhances the romantic atmosphere while the carefully crafted menu elevates the evening. Guests will enjoy a memorable night, filled with delicious food and intimate ambiance.

Whether you’re planning a romantic evening or a joyful gathering with friends and family, JEN Maldives Malé by Shangri-La offers the perfect setting. The hotel combines luxury with warm hospitality, ensuring every celebration of love and connection remains unforgettable.

Ad - immaldives.com
No more posts to show