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Maldives Promoted at ITB Asia Virtual 2021

Maldives Promoted at ITB Asia Virtual 2021
Maldives was promoted virtually on Southeast Asia’s largest B2B travel & trade show, ITB Asia 2021 Virtual.

Maldives was promoted virtually on Southeast Asia’s largest B2B travel & trade show, ITB Asia 2021 Virtual. The event was held from 25th to 29th October 2021.

ITB Asia 2021 Virtual, alongside MICE Show Asia 2021 Virtual and Travel Tech Asia 2021 Virtual, provided five days of back-to-back business appointments for co-exhibitors to maximise their networking opportunities via the enhanced virtual meeting platform. Co-exhibitors were provided with an interactive networking profile and five complimentary virtual trade visitor tickets to the event. The event also featured a comprehensive supplier directory, knowledge library and on-demand videos.

Maldives was marketed at the event by Visit Maldives and 15 industry partners. The participation in ITB Asia 2021 Virtual was conducted as part of the strategy to gain momentum and increase tourist arrival numbers from Southeast Asia. It provided a platform for Visit Maldives and the industry partners to connect and network with key stakeholders from the Southeast Asian market, and to inform the travel trade about the latest information regarding the destination. Through this event, Visit Maldives marketed Maldives as a safe haven for travellers from Southeast Asia, emphasizing the geographical advantage of our islands which allows natural social distancing for tourists.

This is Asia’s largest B2B travel trade show, bringing more than 13,000 show attendees. Over 132 countries & territories took part in the five-day virtual event, making it the largest international travel trade show held in the region. Over 3,200 exhibitors and more than 1,250 pre-qualified buyers from the MICE, Corporate, and Leisure segment took part in ITB Asia 2021 Virtual.

The South Asian market has been an important market for the Maldives during the past several years. By 24th October this year, Maldives welcomed 962,490 tourists. However, with borders of important markets in the Southeast Asia region still closed, the region has contributed 1,766 arrivals to this figure. So far this year Visit Maldives has held several activities such as webinars, roadshows, and joint marketing campaigns targeting this market. They have also participated in minor and major fairs and exhibitions held for the travel trade from this market, in order to increase arrivals and brand awareness of the Maldives. Ongoing activities for this market include a Campaign with TripZilla, Digital Campaign with Malaysia Tatler and a Campaign with Travel Weekly Asia.

Future activities planned for this market are Maldives E-Learning Program for Southeast Asia, Halal In Asia B2B Virtual Event, Cabvertising Campaign with MyBump Media and participation at the Malaysia International Dive Exhibition 2021 (MIDE).

Visit Maldives prioritizes holding marketing activities targeting top, new and emerging markets, in order to maintain destination momentum, increase bookings and arrivals and keep Maldives as a top of the mind destination globally.

Feature image by Visit Maldives

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Celebrate Easter at Bandos Maldives: Fun for All Ages!

Bandos Maldives announces its Easter Eggstravaganza.

Are you ready for an exciting Easter at Bandos Maldives on March 30th? This Easter, Bandos Maldives is set to bring unforgettable experiences for guests of all ages. The resort will feature an array of exciting activities to bring joy to the holiday festivities!

Eggstaravagant Activities at Bandos this Easter

Step into Kokko Club Playground for a world of fun at the Mini Carnival. Enjoy to your heart’s content and test your luck and skill at the Blackout Bingo Bonanza. Dab your way to your victory, and test out just how good your skills are!

Additionally, Bandos Maldives also brings a little something for those with a creative spirit. The Easter Art painting sessions are the perfect way for artists to paint their way into the spring season. For adventure seekers, Bandos is bringing a thrilling Bunny Trail Adventure. Join the epic Bunny Hint challenge and locate all the hidden bunnies lurking around the Kokko club.

These extraordinary experiences are perfect for families looking for an exciting Easter at Bandos. Not only is the resort the perfect place to make memories to last a lifetime, but Bandos is also easily accessible to guests who have not made Easter plans yet. Located just a few minutes away from the Airport, Bandos provides the perfect island hospitality to its guests. Pack your bags, get Easter ready and hop on to an adventure at Kokko Club!

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