Search
Close this search box.

Maldives Promoted at ITB Asia Virtual 2021

Maldives Promoted at ITB Asia Virtual 2021
Maldives was promoted virtually on Southeast Asia’s largest B2B travel & trade show, ITB Asia 2021 Virtual.

Maldives was promoted virtually on Southeast Asia’s largest B2B travel & trade show, ITB Asia 2021 Virtual. The event was held from 25th to 29th October 2021.

ITB Asia 2021 Virtual, alongside MICE Show Asia 2021 Virtual and Travel Tech Asia 2021 Virtual, provided five days of back-to-back business appointments for co-exhibitors to maximise their networking opportunities via the enhanced virtual meeting platform. Co-exhibitors were provided with an interactive networking profile and five complimentary virtual trade visitor tickets to the event. The event also featured a comprehensive supplier directory, knowledge library and on-demand videos.

Maldives was marketed at the event by Visit Maldives and 15 industry partners. The participation in ITB Asia 2021 Virtual was conducted as part of the strategy to gain momentum and increase tourist arrival numbers from Southeast Asia. It provided a platform for Visit Maldives and the industry partners to connect and network with key stakeholders from the Southeast Asian market, and to inform the travel trade about the latest information regarding the destination. Through this event, Visit Maldives marketed Maldives as a safe haven for travellers from Southeast Asia, emphasizing the geographical advantage of our islands which allows natural social distancing for tourists.

This is Asia’s largest B2B travel trade show, bringing more than 13,000 show attendees. Over 132 countries & territories took part in the five-day virtual event, making it the largest international travel trade show held in the region. Over 3,200 exhibitors and more than 1,250 pre-qualified buyers from the MICE, Corporate, and Leisure segment took part in ITB Asia 2021 Virtual.

The South Asian market has been an important market for the Maldives during the past several years. By 24th October this year, Maldives welcomed 962,490 tourists. However, with borders of important markets in the Southeast Asia region still closed, the region has contributed 1,766 arrivals to this figure. So far this year Visit Maldives has held several activities such as webinars, roadshows, and joint marketing campaigns targeting this market. They have also participated in minor and major fairs and exhibitions held for the travel trade from this market, in order to increase arrivals and brand awareness of the Maldives. Ongoing activities for this market include a Campaign with TripZilla, Digital Campaign with Malaysia Tatler and a Campaign with Travel Weekly Asia.

Future activities planned for this market are Maldives E-Learning Program for Southeast Asia, Halal In Asia B2B Virtual Event, Cabvertising Campaign with MyBump Media and participation at the Malaysia International Dive Exhibition 2021 (MIDE).

Visit Maldives prioritizes holding marketing activities targeting top, new and emerging markets, in order to maintain destination momentum, increase bookings and arrivals and keep Maldives as a top of the mind destination globally.

Feature image by Visit Maldives

Ad - immaldives.com

Latest

Experience the Thrill of Summer with the Family Fun Summer Package at Sheraton Maldives!

Summer is almost here and Sheraton Maldives Full Moon Resort & Spa is inviting families to experience the breathtaking paradise of the Maldives. Travellers can now explore the thrill of summer and more at Sheraton Maldives with the ‘Family Fun Summer’ Package. If you were thinking about booking a family trip this one is perfect for you. With this amazing package children under 12 dine and stay for free! Families can also immerse themselves in a host of specially curated experiences. This includes educational kids club programs, coral propagation activities, as well as culinary and wellness journeys, all-embracing sustainable travel and catering to eco-conscious travellers.

Families planning a tropical getaway this summer can look forward to exciting adventures at Sheraton Maldives Full Moon Resort & Spa. The five-star resort welcomes families to explore the natural splendour of North Male Atoll on the private island of Furanafushi. Guests can choose from a range of premium villas and overwater bungalows that feature breathtaking views of the lush gardens, pristine white-sand beaches, shimmering blue lagoon, or the Indian Ocean.

Explore the Signature Side by Side Family Program this Summer

Guests can delve into the resort’s signature ‘Side by Side’ Family Program, designed to create memorable moments that bring families together. From cooking classes, mom and daughter face mask making, and Maldivian palm weaving to engaging fun games, ‘Side By Side’ promises cherished memories for families. The resort boasts seven restaurants and bars, each offering a variety of delectable menus sourced with fresh organic produce from Chef Garden and Furana Organic Garden, perfect for families.

A Touch of Sustainability with the Adopt a Coral Activity!

Guests are also invited to participate in the ‘Adopt A Coral’ – coral planting activity led by the resident Marine Biologist and learn about coral propagation to help grow new colonies in the resort’s lagoon. This program, part of Good Travel with Marriott Bonvoy, allows guests to create meaningful travel experiences. Families can enjoy a guided snorkelling tour or join a dolphin cruise on a traditional Maldivian Cruise Dhoni.

Enjoy More with the Family Fun Summer Package

With the ‘Family Fun Summer’ package, guests can savour daily breakfasts and buffet dinners. This includes Feast Restaurant or you can enjoy three-course à la carte meals at select restaurants. Kids will receive a special welcome amenity, and children under 12 can stay and dine for free. Additionally, complimentary access to the Kid’s Club is provided for children ages 4 to 12. The resort is conveniently accessible by a complimentary 15-minute speedboat ride, ensuring a stress-free journey for families.

Guests can reserve their extraordinary summer retreat before May 31, 2024. This is valid for stays until September 30, 2024. With this, guests can enjoy other benefits such as daily breakfasts and dinners, and complimentary access to the gym and kids’ club. Moreover, guests can also enjoy non-motorized water sports activities. For more information, visit the website at www.sheratonmaldives.com or book the Family Fun Summer package here. Marriott Bonvoy members can seamlessly earn and redeem their points on stays and experiences at the resorts. 

Ad - immaldives.com
No more posts to show