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Maldives Resumes Tourism with the Launch of “Rediscover Maldives…the Sunny Side of Life”

Maldives marketing campaign Rediscover Maldives run new campaign.
Maldives to Launch the “Rediscover Maldives…the sunny side of life” campaign, (MMPRC) has hosted a virtual press conference today.

To commence the reopening of borders for all nationalities in Maldives, and to launch the “Rediscover Maldives…the sunny side of life” campaign, Maldives Marketing & Public Relations Corporation (MMPRC) has hosted a virtual press conference today. Top international media from 21 countries including the main source markets, China, Italy, India, Germany, Russia, UK, France, Saudi Arabia and Japan, participated in this live conference with almost 300 attendees in total.

The campaign aims to strengthen the market presence to welcome back tourists once again. All marketing activities will be carried out under one campaign tagline; “Rediscover Maldives…the sunny side of life” for the rest of 2020.

In the opening statement, Mr. Thoyyib Mohamed, the Managing Director of MMPRC spoke about how the government and private sector have been working hard to ensure safety and hygiene standards for travelers in the new normal. He also mentioned that the Maldives is fully prepared to welcome back tourists and that safety of tourists and staff are top priority.

The remarks were followed by further statements from the Minister of Foreign Affairs, Honorable Abdulla Shahid. According to Honorable Abdulla Shahid, responding to COVID-19 has been tough but we have come back stronger as Maldives is a safe destination for all tourists and staff. Minister of Health, Honorable Abdulla Ameen mentioned a sense of relief and excitement as we welcome back tourists. He also gave the reassurance that proper health and safety measures have been put in place around the country to ensure an enjoyable vacation for visitors.

The virtual press conference was also translated into three languages in real time as it was carried out; Chinese, Russian and Korean. The conference ended with a Q&A session where the speakers clarified enquiries of journalists from around the globe.

The day also marks the arrival of the first tourists since the closing of borders on 27th March 2020. Connecting from various countries, 107 foreigners arrived on the first commercial Qatar Airways flight to land in Maldives since borders closed.

The event and the campaign are amongst the first initiatives to promote the destination once borders are reopened. With the onset of tourism adapting to the “new normal” and under proper safety precautions, MMPRC has a variety of activities planned for the year. H.E President Solih has announced a target of 850, 000 visitors by the end of 2020.

Feature image by MMPRC
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OZEN LIFE MAADHOO Earns Green Globe Gold for Fifth Year in a Row

OZEN LIFE MAADHOO Earns Green Globe Gold for Fifth Year in a Row

In an era where luxury and sustainability often seem at odds, OZEN LIFE MAADHOO proves that they can coexist in perfect harmony. THE OZEN COLLECTION proudly announces that the resort has earned the prestigious Green Globe Gold Certification for the fifth consecutive year. This achievement recognizes OZEN LIFE MAADHOO’s unwavering commitment to environmental preservation, while delivering world-class luxury. By blending innovative practices with the Maldives’ pristine natural beauty, the resort continues to lead the way in eco-conscious hospitality.

A Commitment to Marine Conservation

OZEN LIFE MAADHOO’s success stems from its innovative approach to conservation. In-house marine biologists lead a coral restoration project that has revived a 300-meter stretch of the house reef. They use 80 coral frames to nurture over 2,000 coral fragments, contributing to a vibrant marine ecosystem. The resort partners with organizations such as Manta Trust, Olive Ridley Project, and Parley to strengthen its efforts, and it will soon join forces with Miyaru NGO to expand marine protection initiatives. Additionally, OZEN LIFE MAADHOO engages guests in environmental education, raising awareness about ocean conservation.

According to Nuria Camps Suarez, the Head Marine Biologist at OZEN LIFE MAADHOO:

“Our coral restoration project is more than conservation—it’s a promise to future generations. By reviving our house reef, we’re rebuilding a thriving ecosystem. Partnering with organizations like Manta Trust and Parley amplifies our impact, ensuring the Maldives’ marine legacy endures.”

Pioneering Renewable Energy Solutions

The resort has also committed to reducing its environmental impact through renewable energy. OZEN LIFE MAADHOO boasts one of the largest floating solar panel systems in the Maldives. The system consists of 12 platforms with 720 panels, along with 1,095 rooftop solar units, generating 30% of the resort’s energy needs. This significantly reduces the reliance on fossil fuels and sets a strong example of clean energy use.

In addition, the resort embraces a zero-waste philosophy, utilizing advanced waste management systems. Each week, an automated organic composter processes 3 tons of green waste, transforming it into nutrient-rich fertilizer. Garden clippings undergo shredding and conversion into compost, and the resort repurposes crushed glass bottles for small construction projects. These initiatives showcase OZEN LIFE MAADHOO’s commitment to reducing waste and maximizing resource efficiency.

A New Era in Dining Practices

OZEN LIFE MAADHOO also pioneers sustainable dining with its hydroponic farm. By growing lettuce and herbs in a soilless system, the farm reduces water consumption from 250 liters to just 50 liters per kilogram. The system now meets 70% of the island’s lettuce demand, providing guests with fresh, organic ingredients that align with the resort’s commitment to environmental responsibility.

Guests enjoy these farm-to-table meals in the resort’s award-winning restaurants, knowing they are supporting eco-friendly practices while savoring flavorful dishes.

Seamlessly Blending Luxury and Eco-Consciousness

What truly distinguishes OZEN LIFE MAADHOO is how seamlessly its eco-friendly initiatives blend with the guest experience. From snorkeling in regenerated coral reefs to dining on hydroponically grown ingredients, guests can indulge in luxury while remaining mindful of their environmental impact. OZEN LIFE MAADHOO continues to set the standard for eco-conscious hospitality, aligning with THE OZEN COLLECTION’s philosophy of ‘Refined Elegance.’ Every stay not only offers an unforgettable experience but also leaves a lasting, positive imprint on the planet.

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