Search
Close this search box.

Maldives Resumes Tourism with the Launch of “Rediscover Maldives…the Sunny Side of Life”

Maldives marketing campaign Rediscover Maldives run new campaign.
Maldives to Launch the “Rediscover Maldives…the sunny side of life” campaign, (MMPRC) has hosted a virtual press conference today.

To commence the reopening of borders for all nationalities in Maldives, and to launch the “Rediscover Maldives…the sunny side of life” campaign, Maldives Marketing & Public Relations Corporation (MMPRC) has hosted a virtual press conference today. Top international media from 21 countries including the main source markets, China, Italy, India, Germany, Russia, UK, France, Saudi Arabia and Japan, participated in this live conference with almost 300 attendees in total.

The campaign aims to strengthen the market presence to welcome back tourists once again. All marketing activities will be carried out under one campaign tagline; “Rediscover Maldives…the sunny side of life” for the rest of 2020.

In the opening statement, Mr. Thoyyib Mohamed, the Managing Director of MMPRC spoke about how the government and private sector have been working hard to ensure safety and hygiene standards for travelers in the new normal. He also mentioned that the Maldives is fully prepared to welcome back tourists and that safety of tourists and staff are top priority.

The remarks were followed by further statements from the Minister of Foreign Affairs, Honorable Abdulla Shahid. According to Honorable Abdulla Shahid, responding to COVID-19 has been tough but we have come back stronger as Maldives is a safe destination for all tourists and staff. Minister of Health, Honorable Abdulla Ameen mentioned a sense of relief and excitement as we welcome back tourists. He also gave the reassurance that proper health and safety measures have been put in place around the country to ensure an enjoyable vacation for visitors.

The virtual press conference was also translated into three languages in real time as it was carried out; Chinese, Russian and Korean. The conference ended with a Q&A session where the speakers clarified enquiries of journalists from around the globe.

The day also marks the arrival of the first tourists since the closing of borders on 27th March 2020. Connecting from various countries, 107 foreigners arrived on the first commercial Qatar Airways flight to land in Maldives since borders closed.

The event and the campaign are amongst the first initiatives to promote the destination once borders are reopened. With the onset of tourism adapting to the “new normal” and under proper safety precautions, MMPRC has a variety of activities planned for the year. H.E President Solih has announced a target of 850, 000 visitors by the end of 2020.

Feature image by MMPRC
Ad - immaldives.com

Latest

Easter at SAii Lagoon and Hard Rock: Festivities and Events

Easter is the perfect time to jet off for a memorable family holiday before the summer rush floods in.

This Easter is especially lined up of festivities and events at Hard Rock Hotel Maldives and SAii Lagoon Maldives, Curio Collection by Hilton at CROSSROADS Maldives!

Kid-friendly, Teen Approved, Roxity Kids Club & Teen Spirit Club

Who says grown-ups get to have all the fun? This Easter, Hard Rock Hotel Maldives is bringing adult-free zone for kids to enjoy. Kids get to stat the day with the Bunny Dance Fitness session at the pool Deck. Groove to the rhythm and get energised for the day ahead!

Join the Sundown Ritual again the perfect tropical sunset and backdrop! Indulge in a Mexican dinner at The Elephant and The Butterfly, accompanies by live band performances, that will set the stage on fire. For the family-favourite, the resort is bringing back Easter Pool Party. It is a must try on the list, where you can make a splash and enjoy the beats of the Bunny DJ I-MAN. Little ones can enjoy with Roxity Mini Fun Fair, Easter Bunny Cookie Making, and the Roxity Easter Egg Hunting.

Thrill-seekers can join the Easter Limbo Challenger at the Pool Deck. You can also try out hand at the Bunny Silk Climbing Aerial Class at The Stage.

Koimala & Maalimi’s Junior Beach Club and Camp’s SAiissational Easter Line-Up

Celebrate this Easter with a touch of heartfelt Cham at SAii Lagoon Maldives. You can start you day with a snorkelling house reef tour. With this tour you can explore the vibrant underwater world of The Maldives. You can also join for Aqua Zumba and Water Polo at the Beach Club Pool. Unwind with a cocktail-making competition and pool volleyball. This activities are perfect for guests of all ages to enjoy some fun in the sun.

For the aspiring culinary artists, SAii Master Chef competition sets the perfect stage. Here aspiring chefs get to showcase their culinary skills and win fantastic awards. As the day winds dow, indulge in the Easter Dinner Buffet at Terra and Mar, offering a delightful dining experience with live music. With its relaxed atmosphere and genuine hospitality, Easter at SAii Lagoon Maldives promises a truly SAiiSational experience. Here, every moment is a chance to reach out to the blue and embrace the beauty of the island.

Ad - immaldives.com
No more posts to show