Minister of Tourism, Dr. Abdulla Mausoom has inaugurated the “Maldives Border Miles” program, aimed to boost tourism in the Maldives. The program is the first-of-its-kind loyalty program developed in the entire world.
The Maldives Border Miles is a tourism promotion program initiated by Maldives Immigration. The program is developed with joint stakeholders, who also joined the inauguration ceremony. The stakeholders include; Ministry of Tourism, Maldives Marketing, and Public Relations Corporation (MMPRC), and Maldives Airports Company Limited (MACL). The Maldives will officially implement the program on 1st December 2020. In addition to that, the Maldives Immigration believes the border miles program will take the tourism sector of Maldives to peak in the foreseeable future.
The “Maldives Border Miles” program which was launched today is a program which will increase the popularity of Maldives as a tourist destination and provide a path for more marketing and advertising opportunities. In addition, I think that this will further enhance the popularity gained in the key markets of Maldives tourism.
Minister of Tourism Dr. Abdulla Mausoom said.
The border miles program is a three-tiered loyalty program for tourists. Tourists who enroll in this program will earn points based on the number of visits and duration of stay. Furthermore, tourists can earn additional points for visits to celebrate special occasions. There are three categories in this program; Aida (bronze tier), Antara (silver tier), and Abaarana (gold tier). Likewise, each tier defines by a set variety of rewards, services, or benefits, which increase in value as members progress.
Following the launch of the program, Managing Director of MMPRC, Mr. Thoyyib Mohamed, highlighted the importance of marketing this program to tourists all over the world. Furthermore, Controller General of Immigration, Mr. Mohamed Ahmed Hussain affirmed the Maldives is ready to welcome tourists and provide them with an experience like never before.
With the introduction of the Maldives Border Miles program, it is expected that tourism will boost considerably as it is an added advantage in promoting the Maldives. Likewise, it is also a golden opportunity for returning visitors to rediscover the best of Maldives and get the most out of their visit to the sunny side of life.
