Search
Close this search box.

Minister of Tourism Inaugurates “Maldives Border Miles” Program

Tourism minister speaking at maldives border miles inauguration
Tourism Minister, Abdulla Mausoom has inaugurated the “Maldives Border Miles program” aimed to boost tourism in the Maldives.

Minister of Tourism, Dr. Abdulla Mausoom has inaugurated the “Maldives Border Miles” program, aimed to boost tourism in the Maldives. The program is the first-of-its-kind loyalty program developed in the entire world.

The Maldives Border Miles is a tourism promotion program initiated by Maldives Immigration. The program is developed with joint stakeholders, who also joined the inauguration ceremony. The stakeholders include; Ministry of Tourism, Maldives Marketing, and Public Relations Corporation (MMPRC), and Maldives Airports Company Limited (MACL). The Maldives will officially implement the program on 1st December 2020. In addition to that, the Maldives Immigration believes the border miles program will take the tourism sector of Maldives to peak in the foreseeable future.

The “Maldives Border Miles” program which was launched today is a program which will increase the popularity of Maldives as a tourist destination and provide a path for more marketing and advertising opportunities. In addition, I think that this will further enhance the popularity gained in the key markets of Maldives tourism.

Minister of Tourism Dr. Abdulla Mausoom said.

The border miles program is a three-tiered loyalty program for tourists. Tourists who enroll in this program will earn points based on the number of visits and duration of stay. Furthermore, tourists can earn additional points for visits to celebrate special occasions. There are three categories in this program; Aida (bronze tier), Antara (silver tier), and Abaarana (gold tier). Likewise, each tier defines by a set variety of rewards, services, or benefits, which increase in value as members progress.

Maldives Border Miles
Image: Ministry of Tourism

Following the launch of the program, Managing Director of MMPRC, Mr. Thoyyib Mohamed, highlighted the importance of marketing this program to tourists all over the world. Furthermore, Controller General of Immigration, Mr. Mohamed Ahmed Hussain affirmed the Maldives is ready to welcome tourists and provide them with an experience like never before.

Image: Ministry of Tourism

With the introduction of the Maldives Border Miles program, it is expected that tourism will boost considerably as it is an added advantage in promoting the Maldives. Likewise, it is also a golden opportunity for returning visitors to rediscover the best of Maldives and get the most out of their visit to the sunny side of life.

Feature image by the Ministry of Tourism
Ad - immaldives.com

Latest

Savor Love and Friendship at JEN Maldives Malé by Shangri-La

JEN Maldives Malé by Shangri-La Celebrates Love and friendship

JEN Maldives Malé by Shangri-La invites guests this February to celebrate love and friendship with their Threads of Love series. Through a variety of curated dining experiences, the hotel helps guests honor the many forms of love in an elegant and memorable way.

The hotel’s expert culinary team has created a luxurious seven-course dinner as a highlight of the celebration. This exquisite meal immerses diners in a culinary experience that blends flavors capturing the essence of romance. Be it an intimate dinner or a sophisticated high tea, JEN Maldives offers a delightful way to celebrate love

For those cherishing friendships, JEN Maldives hosts the Pink Galentine’s High Tea daily from 7th to 14th February. This special high tea features an assortment of sweet and savory treats, creating the perfect opportunity for friends and family to gather and celebrate their bonds.

On 14th February, couples can indulge in a specially curated Valentine’s dinner at Azur Restaurant. Live music enhances the romantic atmosphere while the carefully crafted menu elevates the evening. Guests will enjoy a memorable night, filled with delicious food and intimate ambiance.

Whether you’re planning a romantic evening or a joyful gathering with friends and family, JEN Maldives Malé by Shangri-La offers the perfect setting. The hotel combines luxury with warm hospitality, ensuring every celebration of love and connection remains unforgettable.

Ad - immaldives.com
No more posts to show