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Minister of Tourism Speaks at The Commonwealth's Virtual Seminar

Minister of tourism of Maldives Ali Waheed in a Virtual Seminer with Commenwealth
His excellency Minister of Tourism Ali Waheed gave an insight into the Impact of Tourism, Debt and Disaster Risk Management

His excellency Minister of Tourism, Ali Waheed has given an insight into the Impact of Tourism, Debt and Disaster Risk Management taken place due to the pandemic at the virtual seminar of Commonwealth held today.

Maldives is a country heavily dependent on the Tourism sector for the governments revenue. With the pandemic, for the first time in 47 years Maldives has recorded zero tourist arrival since March 2020. Being a small nation with tourism bringing in one third of the government revenue, it is estimated that the economic growth of Maldives may recede to a negative 26% in the worst case scenario. Leaving Maldives in the worst economical crisis compared to the 2004 Tsunami and 2008 Global Financial Crisis.

The government of Maldives is compiling a ” Guideline for Restarting Maldives Tourism ” having engaged in multiple discussion with the industries stakeholders and experts as it is impossible to keep the borders closed for an extended period of time. As planned and discussed , the government is pushing to activate the plan to restart tourism and open borders by July 2020.

We urge Commonwealth countries to open up borders without compromising safety. It’s time to build travellers confidence, towards an intra-commonwealth travel and tourism.”

Ali Waheed, Minister of Tourism, Maldives

Controlling and managing the pandemic today is key for a progressive economy tomorrow. The best of efforts have been taken in place to control the pandemic and put in the maximum work in contributing to flatten the curve. 26 tourist establishment, which is nearly 3000 rooms has been utilized as quarantine and isolation facilities.

Environment challenges has always been a threat to Maldives. With the sea levels raising and Global warming, the government has a unique opportunity to go forward with green and inclusive policies for recovery. Moreover with immediate attention, the government is looking into the socio-economic impacts arised due to the pandemic. Rescuing business and bringing back the workforce to their jobs is one of the top priorities. With it strengthening local parity and women empowerment in the industry is been conducted.

For a nation such as Maldives heavily depending on tourism, recovering from crisis requires support. Commonwealth has been supportive to the Maldives since rejoining the association. Maldives urges Commonwealth countries to open up borders without compromising safety to provide and build travelers confidence, towards an intra-commonwealth travel and tourism.

Feature image by Tourism Ministry
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Visit Maldives Powers Up Summer 2025 with Bold Campaigns Across Key Markets

Maldives Summer Travel 2025: Visit Maldives launches global campaign boosting bookings.

As summer travel heats up worldwide, the Maldives takes bold steps to shine brighter than ever on the global tourism stage. The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, has launched a wide-ranging summer campaign across key international markets to boost brand visibility and drive bookings for the idyllic Indian Ocean paradise. This multifaceted effort not only strengthens the Maldives’ position as a top luxury getaway.

As part of this dynamic push, Ibrahim Shiuree, CEO & MD of Visit Maldives, highlights the bigger picture behind these efforts:

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth. We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

Why the Maldives is the Ultimate Summer Escape

Known for its crystal-clear turquoise waters, powder-white beaches, and overwater villas that epitomize luxury, the Maldives offers an unbeatable summer retreat for travelers seeking both relaxation and adventure. Unlike many traditional destinations, the Maldives’ tropical climate creates a year-round haven, with summer bringing warm sunshine and vibrant marine life—perfect for diving, snorkeling, and serene beach days. Beyond natural beauty, the Maldives’ rich culture and world-class hospitality ensure every visitor experiences something truly special.

Global Reach Through Strategic Partnerships and Campaigns

To capture the attention of high-value travelers, Visit Maldives capitalizes on powerful global alliances and sophisticated marketing across its top source markets.

United Kingdom: The Maldives secured a high-profile partnership with Liverpool FC, positioning itself as the club’s Official Tourist Destination Partner. This alliance amplifies the Maldives’ brand visibility among millions of football fans worldwide. The UK campaign features extensive out-of-home (OOH) advertising, including eye-catching ads on London’s underground and buses, alongside taxi promotions that keep the Maldives front-of-mind for British travelers planning summer vacations. Additionally, a collaborative campaign with TravelBag (DNATA UK) aims to boost engagement and summer bookings.

Russia & CIS: Visit Maldives works closely with PAC Group and Resort Life Travel to offer personalized luxury experiences tailored to Russian-speaking tourists, ensuring the Maldives remains a preferred summer destination in this region.

Europe’s DACH Region (Germany, Austria, Switzerland): A strong ongoing campaign with travel giant TUI leverages their extensive retail and online network to promote Maldives vacations, targeting both B2B and B2C audiences. Supplementary collaborations with DER Tour and Alpitour in Germany and Italy respectively create tailored packages and increase bookings through well-established travel agencies.

Poland and Spain: Promotional campaigns with TUI Poland and Travel + Leisure magazine tap into affluent, travel-savvy audiences, elevating the Maldives’ status as a must-visit summer locale.

India: Recognized as a key market, India hosts a robust suite of initiatives, including partnerships with major travel platforms like MakeMyTrip, TBO, and Pickyourtrail. These efforts are supported by high-profile celebrity endorsements and exclusive campaigns with Bollywood director Farah Khan.

Digital & Influencer Engagement to Drive Bookings

In addition to the above summer campaigns, Visit Maldives is rolling out a special Summer Sale campaign across its social media platforms, featuring exclusive offers designed to spark inspiration and drive holiday bookings during the peak travel season. Supporting this push, a curated series of influencer activations targets key source markets, delivering aspirational content across Instagram, YouTube, and TikTok.

Setting the Stage for an Unforgettable Summer in the Maldives

With a strategic focus on strengthening trade partnerships and highlighting the Maldives’ unique summer appeal, Visit Maldives is driving early bookings not only for the upcoming peak season but also for the 2025-2026 winter months. By addressing the seasonal marketing gaps from the previous year, these well-coordinated campaigns secure a sustained presence in key markets and keep the Maldives top of mind for discerning travelers.

Backed by its unmatched natural beauty, luxurious accommodations, and global outreach, the Maldives is firmly positioned as the ultimate summer escape in 2025. Whether travelers seek peaceful beaches, vibrant underwater adventures, or rich cultural experiences, this Indian Ocean paradise offers an extraordinary getaway, made even more accessible thanks to Visit Maldives’ dynamic and ambitious summer campaign.

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