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MMPRC Launches Maldives Promotion Campaign in Italy

Maldives Marketing & PR Corporation (MMPRC) has initiated an outdoor brand visibility campaign to promote Maldives in Italy. During this major campaign, the popular island destination will be promoted as the most desirable tourist destination for the Italian market. 

The white sandy beaches and the turquoise seas defining the beauty of Maldives will be displayed as video advertisements on 350 screens, across 14 different airports in Italy. 

Moreover, a tram traveling in Milan will be covered with photos of the most unique experiences available in Maldives, for a period of three months. The course of the tram includes major tourist attractions in Milan. 

Italy’s renowned travel agency Alpitour and 2000 agency offices run under Alpitour will also show the beauty of Maldives through window displays as well. 

According to a statement issued by MMPRC, “MMPRC will continue marketing campaigns focusing on Italy in 2020. In this regard, MMPRC will participate in two major tourism fairs and organize press, influencer and celebrity familiarization trips along with joint campaigns with travel agencies including Online campaigns and outdoor campaigns.” 

Italy has been a significantly important market for the Maldivian tourism industry. In terms of tourist arrivals, Italy has been ranked as the third largest market in Maldives. With an increase of 29.5 percent of arrivals in comparison to 2018, a total of 136,343 tourists from Italy visited in 2019. 

MMPRC has been taking a number of initiatives to promote Maldives as a destination. Some of the initiatives undertaken in the last year includes 15 fairs in 12 markets, 5 roadshows in 13 markets, 12 joint promotion programs, 2 global campaigns and several foreign media trips. 

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The Westin Maldives Miriandhoo Resort Brings Endless Summer to Life

Summer Offer at The Westin Maldives Miriandhoo Resort

If you’ve ever dreamed of an endless summer, where the sun never stops shining and tranquility surrounds you, The Westin Maldives Miriandhoo Resort brings that dream to life. Nestled within the Maldives’ first UNESCO Biosphere Reserve, this stunning resort invites travelers to indulge in an exceptional tropical escape. With their new Endless Summer offer, guests enjoy year-round sunshine, wellness, and unforgettable experiences, all wrapped up in one luxurious stay.

The ‘Endless Summer’ Package

The Westin Maldives Miriandhoo Resort serves as a sanctuary for those looking to reconnect with nature and recharge their mind, body, and soul. To start, the Endless Summer offer allows visitors to enjoy a full-board stay, beginning with a delightful breakfast at Island Kitchen. Guests can then choose to dine for lunch or dinner at either Island Kitchen or Hawker, both offering diverse culinary delights in casual, elegant settings. Furthermore, to elevate the experience, each guest receives a USD 150 resort credit, which can be used for sunset cocktails, indulgent treatments at the Heavenly Spa by Westin, or to try out the resort’s unique culinary experiences. With everything included, guests can relax and enjoy without worrying about the details.

Adventures Above and Below the Water

For those seeking adventure, The Westin Maldives Miriandhoo Resort provides access to a vibrant coral reef just off the coast. Complimentary snorkeling gear is available, allowing guests to dive into a world of colorful marine life, including reef sharks and schools of tropical fish. Additionally, if visitors come during the right season, they might even glimpse the famous manta rays that gather in nearby Hanifaru Bay, a UNESCO-protected site known for these majestic creatures.

Moreover, for families, the adventure continues with relaxing activities like a complimentary one-hour ocean kayaking experience. This is an ideal way for both parents and kids to explore the stunning waters together, taking in the beauty of the Maldives from a different perspective.

Accommodations Designed for Comfort and Rejuvenation

The resort offers 69 villas, including beach and overwater options, designed to cater to all types of travelers, whether visiting with family, as part of a group, or on a romantic getaway. The Beach Villas provide direct access to the sand and are ideal for families, with many featuring two double beds, giving ample space for everyone to relax. For larger groups, the Two-Bedroom Beach Villas offer plenty of room, ensuring comfort and privacy.

On the other hand, couples seeking a more secluded escape find the Overwater Villas an ideal romantic retreat, featuring the signature Westin Heavenly® Bed, designed to enhance restful sleep. In addition, guests can unwind with the resort’s signature Sleep Ritual, which includes the Heavenly Bath with soothing White Tea Aloe products for a deeply relaxing experience. No matter where guests stay, every detail is crafted to provide rejuvenation and tranquility.

Moreover, the resort welcomes families warmly, offering accommodations that cater to all members. As a bonus, children under 12 stay and dine for free, making this a perfect luxury getaway for everyone.

A Year-Round Escape

This exclusive Endless Summer offer is available for bookings now through 28 February 2025, and is valid for stays between 21 January and 20 December 2025. Whether you’re looking to immerse yourself in the beauty of the Maldives, indulge in world-class dining, or simply escape the hustle and bustle of everyday life, this package offers the perfect way to enjoy summer all year round. To book a stay please visit here

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