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MMPRC Launches Maldives Promotion Campaign in Italy

Maldives Marketing & PR Corporation (MMPRC) has initiated an outdoor brand visibility campaign to promote Maldives in Italy. During this major campaign, the popular island destination will be promoted as the most desirable tourist destination for the Italian market. 

The white sandy beaches and the turquoise seas defining the beauty of Maldives will be displayed as video advertisements on 350 screens, across 14 different airports in Italy. 

Moreover, a tram traveling in Milan will be covered with photos of the most unique experiences available in Maldives, for a period of three months. The course of the tram includes major tourist attractions in Milan. 

Italy’s renowned travel agency Alpitour and 2000 agency offices run under Alpitour will also show the beauty of Maldives through window displays as well. 

According to a statement issued by MMPRC, “MMPRC will continue marketing campaigns focusing on Italy in 2020. In this regard, MMPRC will participate in two major tourism fairs and organize press, influencer and celebrity familiarization trips along with joint campaigns with travel agencies including Online campaigns and outdoor campaigns.” 

Italy has been a significantly important market for the Maldivian tourism industry. In terms of tourist arrivals, Italy has been ranked as the third largest market in Maldives. With an increase of 29.5 percent of arrivals in comparison to 2018, a total of 136,343 tourists from Italy visited in 2019. 

MMPRC has been taking a number of initiatives to promote Maldives as a destination. Some of the initiatives undertaken in the last year includes 15 fairs in 12 markets, 5 roadshows in 13 markets, 12 joint promotion programs, 2 global campaigns and several foreign media trips. 

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Experience the Thrill of Summer with the Family Fun Summer Package at Sheraton Maldives!

Summer is almost here and Sheraton Maldives Full Moon Resort & Spa is inviting families to experience the breathtaking paradise of the Maldives. Travellers can now explore the thrill of summer and more at Sheraton Maldives with the ‘Family Fun Summer’ Package. If you were thinking about booking a family trip this one is perfect for you. With this amazing package children under 12 dine and stay for free! Families can also immerse themselves in a host of specially curated experiences. This includes educational kids club programs, coral propagation activities, as well as culinary and wellness journeys, all-embracing sustainable travel and catering to eco-conscious travellers.

Families planning a tropical getaway this summer can look forward to exciting adventures at Sheraton Maldives Full Moon Resort & Spa. The five-star resort welcomes families to explore the natural splendour of North Male Atoll on the private island of Furanafushi. Guests can choose from a range of premium villas and overwater bungalows that feature breathtaking views of the lush gardens, pristine white-sand beaches, shimmering blue lagoon, or the Indian Ocean.

Explore the Signature Side by Side Family Program this Summer

Guests can delve into the resort’s signature ‘Side by Side’ Family Program, designed to create memorable moments that bring families together. From cooking classes, mom and daughter face mask making, and Maldivian palm weaving to engaging fun games, ‘Side By Side’ promises cherished memories for families. The resort boasts seven restaurants and bars, each offering a variety of delectable menus sourced with fresh organic produce from Chef Garden and Furana Organic Garden, perfect for families.

A Touch of Sustainability with the Adopt a Coral Activity!

Guests are also invited to participate in the ‘Adopt A Coral’ – coral planting activity led by the resident Marine Biologist and learn about coral propagation to help grow new colonies in the resort’s lagoon. This program, part of Good Travel with Marriott Bonvoy, allows guests to create meaningful travel experiences. Families can enjoy a guided snorkelling tour or join a dolphin cruise on a traditional Maldivian Cruise Dhoni.

Enjoy More with the Family Fun Summer Package

With the ‘Family Fun Summer’ package, guests can savour daily breakfasts and buffet dinners. This includes Feast Restaurant or you can enjoy three-course à la carte meals at select restaurants. Kids will receive a special welcome amenity, and children under 12 can stay and dine for free. Additionally, complimentary access to the Kid’s Club is provided for children ages 4 to 12. The resort is conveniently accessible by a complimentary 15-minute speedboat ride, ensuring a stress-free journey for families.

Guests can reserve their extraordinary summer retreat before May 31, 2024. This is valid for stays until September 30, 2024. With this, guests can enjoy other benefits such as daily breakfasts and dinners, and complimentary access to the gym and kids’ club. Moreover, guests can also enjoy non-motorized water sports activities. For more information, visit the website at or book the Family Fun Summer package here. Marriott Bonvoy members can seamlessly earn and redeem their points on stays and experiences at the resorts. 

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