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MMPRC Launches Maldives Promotion Campaign in Italy

Maldives Marketing & PR Corporation (MMPRC) has initiated an outdoor brand visibility campaign to promote Maldives in Italy. During this major campaign, the popular island destination will be promoted as the most desirable tourist destination for the Italian market. 

The white sandy beaches and the turquoise seas defining the beauty of Maldives will be displayed as video advertisements on 350 screens, across 14 different airports in Italy. 

Moreover, a tram traveling in Milan will be covered with photos of the most unique experiences available in Maldives, for a period of three months. The course of the tram includes major tourist attractions in Milan. 

Italy’s renowned travel agency Alpitour and 2000 agency offices run under Alpitour will also show the beauty of Maldives through window displays as well. 

According to a statement issued by MMPRC, “MMPRC will continue marketing campaigns focusing on Italy in 2020. In this regard, MMPRC will participate in two major tourism fairs and organize press, influencer and celebrity familiarization trips along with joint campaigns with travel agencies including Online campaigns and outdoor campaigns.” 

Italy has been a significantly important market for the Maldivian tourism industry. In terms of tourist arrivals, Italy has been ranked as the third largest market in Maldives. With an increase of 29.5 percent of arrivals in comparison to 2018, a total of 136,343 tourists from Italy visited in 2019. 

MMPRC has been taking a number of initiatives to promote Maldives as a destination. Some of the initiatives undertaken in the last year includes 15 fairs in 12 markets, 5 roadshows in 13 markets, 12 joint promotion programs, 2 global campaigns and several foreign media trips. 

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Indulge in Delightful Easter Flavors at Kuda Villingili Maldives

Kuda Villingili welcomes travellers to join in for a special Easter celebration of joy, hope and new beginnings at the resort!

With this year’s theme of ‘Rekindling Roots’, Kuda Villingili Maldives invites guests to strengthen family ties and embark on a journey of self-discovery.

Festive Activities

The festivities will commence on Mach 27th with a special Easter soiree at the Raalhu Bar. Here, guests are welcome to enjoy tailored cocktails and canapes, while enjoying the beautiful sunset. From here on, guests will go on a ‘Spice Journey’, where a four-course set menu will take your breath away. Showcasing unique spices and flavours with live music will create the perfect tone for an unforgettable Easter celebration.

On the 28th of March, guests are welcome to indulge in Maldivian and International buffet Dinner at the Restaurant. And on March 29th, delectable flavours and traditional dishes wait on a journey to the East. On March 30th, experience a fusion of Japanese and Peruvian vibrancy with a tantalizing dinner at Mar-Umi.

On March 31st, the Easter Gala Dinner will take place at The Restaurant. The feast features gourmet delights and signature cocktails. The celebrations continue into the next day with a Surf & Turf BBQ dinner, with live music. Wine lovers are welcome to join the Wine Library Dinner on April 2nd and enjoy an exclusive selection of wines served in the cosy atmosphere of the library.

In addition to these culinary delights, Kuda Villingili also offers an array of activities. Guests can enjoy everything from nurturing and well-being at the spa to exciting sports. Kids are also welcome to enjoy experiences designed to create cherished memories this Easter at the Kuda Fiyo Kids’ Club.

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