Search
Close this search box.

MMPRC Undertakes Maldives Brand Survey

Crossroads Maldives marina
MMPRC is conducting research to understand the tourism industry's perspective of the Maldives brand.

Maldives Marketing and Public Relations Corporation (MMPRC) is conducting research to understand the tourism industry’s perspective of the Maldives brand. This research is an essential component for the development of the brand guidelines which is part of an ongoing exercise to strengthen and build the Maldives brand.

According to MMPRC, The findings of the research will be integral in future destination marketing, particularly in how
destination branding will be continued. Maldives’ branding “Maldives…the sunny side of life” was launched way back in 2003. Since then, with a shift towards greater engagement in experiential travel, associated sub-brands were launched to promote diversified tourism experiences. The sub-brand slogans being used are:

  • Maldives…the romantic side of life
  • Maldives…the colorful side of life
  • Maldives…the thrilling side of life
  • Maldives…the spiritual side of life
  • Maldives…the fun side of life
  • Maldives…the cultural side of life

It is timely to be sending out a strong and consistent brand message. Professional brand guidelines will greatly enhance the effectiveness of our marketing communications to various target segments and help our tireless efforts in promoting the Maldives during these unprecedented times.

A statement by Mr. Thoyyib Mohamed, Managing Director of MMPRC

The Maldives is primarily positioned in the market as a high-end luxury destination known for its “one-islandone-resort” concept. As the destination evolved, the tourism product diversified with an increasing need for a functional marketing approach to promoting the additional features of the brand such as resorts, liveaboards, guest houses, and hotels warranting a different approach.

Brand guidelines will help maintain the quality and integrity of the brand image as consistency in the brand message is important in making the brand recognizable and reliable. With the COVID-19 tourism regulations in place, and naturally distanced islands allowing for more privacy, the Maldives is believed to be one of the safest holiday destinations.

Feature image by Crossroads Maldives
Ad - immaldives.com

Latest

Maldives Tourism Overview: October 2024

Kurumba Maldives

October 2024 proved to be a pivotal month for tourism in the Maldives. The destination welcomed 155,389 visitors, marking a 7.7% increase compared to the previous year. On average, the islands saw around 5,550 arrivals each day, with October 27 being the busiest day, when 7,902 individuals arrived for their tropical getaway.

China continued to be the largest source of tourists, contributing 238,606 arrivals this year, which represents 14.5% of total tourist traffic. Russia followed closely, with 181,895 visitors, accounting for 11% of the market share. Additionally, the number of Indian tourists experienced notable growth, rising from 89,943 in September to 99,081 in October—a surge of approximately 10%. This trend indicates the increasing popularity of the Maldives among Indian travelers.

From January to October 2024, the Maldives tourism sector recorded a total of 1,647,416 arrivals. Tourists enjoyed an average stay of 7.7 days, taking full advantage of the islands’ stunning natural beauty and high-quality accommodations. The Maldives offers a range of lodging options, including 181 resorts with 44,607 beds, as well as numerous guesthouses and hotels to suit various preferences and budgets.

Looking ahead, the outlook for Maldives tourism is promising. Emerging markets offer exciting new opportunities for growth. As international travel continues to recover, the Maldives is well-equipped to attract even more visitors. With its breathtaking landscapes, luxurious resorts, and exceptional hospitality, it remains a top choice for travelers searching for an idyllic escape. The increasing demand in Maldives tourism from markets like India will likely strengthen a vibrant and thriving tourism sector in the coming months.

Ad - immaldives.com
No more posts to show