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MMPRC Undertakes Maldives Brand Survey

Crossroads Maldives marina
MMPRC is conducting research to understand the tourism industry's perspective of the Maldives brand.

Maldives Marketing and Public Relations Corporation (MMPRC) is conducting research to understand the tourism industry’s perspective of the Maldives brand. This research is an essential component for the development of the brand guidelines which is part of an ongoing exercise to strengthen and build the Maldives brand.

According to MMPRC, The findings of the research will be integral in future destination marketing, particularly in how
destination branding will be continued. Maldives’ branding “Maldives…the sunny side of life” was launched way back in 2003. Since then, with a shift towards greater engagement in experiential travel, associated sub-brands were launched to promote diversified tourism experiences. The sub-brand slogans being used are:

  • Maldives…the romantic side of life
  • Maldives…the colorful side of life
  • Maldives…the thrilling side of life
  • Maldives…the spiritual side of life
  • Maldives…the fun side of life
  • Maldives…the cultural side of life

It is timely to be sending out a strong and consistent brand message. Professional brand guidelines will greatly enhance the effectiveness of our marketing communications to various target segments and help our tireless efforts in promoting the Maldives during these unprecedented times.

A statement by Mr. Thoyyib Mohamed, Managing Director of MMPRC

The Maldives is primarily positioned in the market as a high-end luxury destination known for its “one-islandone-resort” concept. As the destination evolved, the tourism product diversified with an increasing need for a functional marketing approach to promoting the additional features of the brand such as resorts, liveaboards, guest houses, and hotels warranting a different approach.

Brand guidelines will help maintain the quality and integrity of the brand image as consistency in the brand message is important in making the brand recognizable and reliable. With the COVID-19 tourism regulations in place, and naturally distanced islands allowing for more privacy, the Maldives is believed to be one of the safest holiday destinations.

Feature image by Crossroads Maldives
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Latest

Seaside Finolhu Baa Atoll Maldives Announces New Leadership Appointments

Meet the newest leadership appointments at Seaside Finolhu Baa Atoll.

Seaside Finolhu Baa Atoll Maldives introduces Steven D’Souza as Director of Food & Beverages, and Tammy Gan as Assistant Director of Branding & Marketing.

Steven D’Souza – Director of Food & Beverages

Originally from India, Steve brings over 18 years of experience within the hospitality Industry. Having achieved a Bachelor of Hotel Management degree, Steve has accumulated invaluable pre-opening resort experiences. Steve has worked across three continents and served as the Food and Beverage division Head at Cap Jaluca, A Belmond Hotel in Anguilla.

When it comes to the Maldives, Steve has worked at The Nautilus Maldives, Niyama Private Island Maldives, and Anantara Kihavah Maldives. Additionally, Steven has also worked in Anantara in Thailand, Raffles Hotels Canouan Island, Buccament Bay Spa and Resort in St. Vincent & Grenadines, and Sheraton Jumeirah in Dubai.

At Seaside Finolhu Baa Atoll, Steve will be reporting directly to the General Manager. He has been tasked with spearheading the F&B operations, prioritizing revenue growth, waste minimization, and regulatory compliance, as well as enhancing guest satisfaction through elevated service standards.

Tammy Gan – Assistant Director of Branding & marketing

Tammy, who is originally from Singapore joins Seaside Finolhu Baa Atoll with over 14 years of Marketing and Branding experience in the hospitality sector. Throughout her career, Tammy has worked in countries across Southeast Asia to the Middle East as well as the Maldives. Prior to this, Tammy held the position of Assistant Director of Marketing & Communications at The Nautilus Maldives. Additionally, she held roles in esteemed properties like Gili Lankanfushi Maldives, Laguna Banyan Tree Limited in Phuket, Anantara Hotels Resorts & Spa in UAE, and Grand Copthorne Waterfront Hotel.

In her new role, Tammy will report to the Director of Sales & Marketing. Here, she will oversee the strategic development and execution of marketing and communications plans for Finolhu and . HERE brands. Additionally, her role also encompasses brand enhancement, market analysis, advertising initiatives, resource allocation optimisation, as well as nurturing innovative branding and communication strategies through collaboration with external agencies.

I’m thrilled to welcome Steven and Tammy to Seaside Finolhu. I am confident that their expertise will help enhance our brand and elavate our dining experiences, ensuring unforgettable memoments for our guests, comments Steven Phillips – General Manager, Seaside Finolhu Baa Atoll.

Finolhu Baa Atoll Maldives is owned and managed by the Seaside Collection. The resort consists of 125 beachfront and overwater villas, four restaurants and an array of activities for guests to enjoy every day! Recently, the resort took groundbreaking measures to offer its employees more opportunities by signing an MoU with the Maldives National University. The MoU with Finolhu and MNU ensures the employees have opportunities to pursue further education and grow in the industry.

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