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MMPRC Undertakes Maldives Brand Survey

Crossroads Maldives marina
MMPRC is conducting research to understand the tourism industry's perspective of the Maldives brand.

Maldives Marketing and Public Relations Corporation (MMPRC) is conducting research to understand the tourism industry’s perspective of the Maldives brand. This research is an essential component for the development of the brand guidelines which is part of an ongoing exercise to strengthen and build the Maldives brand.

According to MMPRC, The findings of the research will be integral in future destination marketing, particularly in how
destination branding will be continued. Maldives’ branding “Maldives…the sunny side of life” was launched way back in 2003. Since then, with a shift towards greater engagement in experiential travel, associated sub-brands were launched to promote diversified tourism experiences. The sub-brand slogans being used are:

  • Maldives…the romantic side of life
  • Maldives…the colorful side of life
  • Maldives…the thrilling side of life
  • Maldives…the spiritual side of life
  • Maldives…the fun side of life
  • Maldives…the cultural side of life

It is timely to be sending out a strong and consistent brand message. Professional brand guidelines will greatly enhance the effectiveness of our marketing communications to various target segments and help our tireless efforts in promoting the Maldives during these unprecedented times.

A statement by Mr. Thoyyib Mohamed, Managing Director of MMPRC

The Maldives is primarily positioned in the market as a high-end luxury destination known for its “one-islandone-resort” concept. As the destination evolved, the tourism product diversified with an increasing need for a functional marketing approach to promoting the additional features of the brand such as resorts, liveaboards, guest houses, and hotels warranting a different approach.

Brand guidelines will help maintain the quality and integrity of the brand image as consistency in the brand message is important in making the brand recognizable and reliable. With the COVID-19 tourism regulations in place, and naturally distanced islands allowing for more privacy, the Maldives is believed to be one of the safest holiday destinations.

Feature image by Crossroads Maldives
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Latest

Siyam World Hosts Summer Football Camp With Spanish Goalkeeper Star Player José Manuel Pepe Reina Páez

Get ready to kick it up a notch as Siyam World Maldives gears up for an epic summer football camp. This camp is hosted by none other than Spanish football sensation, José Manuel “Pepe” Reina Páez. Guests can join in on the fun from June 23rd to 26th, 2024. Building on its tradition of hosting world-class football camps and following the success of its spring series featuring international legends and star players, this event promises to be a highlight of the summer.

Pepe Reina is set to bring his A-game to Siyam World for an unforgettable football experience. The trill can be experienced at its premier sports complex and full-size soccer pitch – The World Sports Arena. The three-day summer football camp in June runs from 16:30 – 18:00 hrs. This camp also offers participants the chance to receive personalized coaching from the star goalkeeper himself. Along with a series of skill-building drills, friendly matches, and fun football-related activities, this camp is designed to inspire and excite football enthusiasts of all ages. Dressed in their personalized Rascal training kits, young players aged from five to 12 will seize the perfect opportunity to refine all aspects of their game. This includes everything from tactics to technical skills. This unique experience promises to enhance their abilities and provide memories that will last a lifetime.

José Manuel “Pepe” Reina Páez is a Spanish professional footballer renowned for his exceptional skills as a goalkeeper. He is also known for his dedication to nurturing young talent. With a career spanning La Liga and beyond, Pepe Reina brings a wealth of experience and expertise to the game.

Our goal is to inspire our young guests to dream big. Seeing a legend or a star player in person can help these youngsters realize that making their dreams a reality is possible, says Ausy Waseem – Resort Manager at Siyam World.

Legendary Line-Ups at Siyam World

But that’s not all! Siyam World is no stranger to hosting football legends and star players. Earlier this year, the resort scored big with a legendary line-up featuring Wayne Bridge, Adrian San Miguel Castillo, Francesco Totti, and Michael Owen.  These stars led unforgettable spring football camps. Guests had the chance to hone their skills on our impressive sports complex and soccer pitch at The World Sports Arena. With this, guests were able to soak up world-class coaching and immersive experiences as well. 

Furthermore, Siyam World has also had the pleasure of hosting several other football legends and star players recently. This includes players such as EstebanCuchu” Cambiasso, Carlos Puyol, Marco Materazzi, and Robert Pirès. Joining them were players like Harvey Elliott, Kostas Tsimikas, Juan Sebastián Verón, Roberto Pires, Eric Abidal, Nicola Ventola, Bobo Vieri, and Jay Jay Okocha.

Now, it’s time to keep the momentum going with “Pepe Reina” leading the charge. Don’t miss out on this once-in-a-lifetime opportunity to train with one of football’s greatest. And now, you can do that at one of the most beautiful locations in the world!

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