MMPRC in association with Pacific Asia Travel Association (PATA) and Tripadvisor has announced an exclusive webinar to be held on 27th April 2020. Designed for the Maldives tourism industry, the webinar will include discussions on tangible solutions to the COVID-19 crisis.
The global COVID-19 crisis has affected the travel and tourism industry greatly. During these unprecedented times, careful planning needs to be done in order to recover from the crisis. Therefore, the webinar is the perfect place to unite the industry and discussing the situation and possible solutions.
The “React, Rethink, Recover: Solutions to the COVID-19 Crisis for the Maldives Tourism Industry” webinar will take place on Monday between 1200 hours and 1330 hours Maldives Time. While the webinar is free, registration is required and available here.
The event will be led by the CEO of E-Tourism Frontiers Damian Cook, who has managed global tourism crises including SARS and Ebola outbreaks. Damian will offer practical assistance and informative solutions for a prioritized plan which organisations can follow.
Speakers for the webinar includes Thoyyib Mohamed, the Managing Director of MMPRC, Sarah Mathews, Group Head of Destination Marketing at APAC, Tripadvisor, Dr. Mario Hardy, CEO of PATA, Mr. Leon Chan, Business Development Manager APAC, Tripadvisor, and Paul Pruangkarn, Director of Communications & External Affairs at PATA.
The three steps in the title paves way to a sustainable plan to overcome the crisis. ‘React’ in the title defines how to interpret the current data and situation while carrying out risk and threat assessments for trade, assets and markets. ‘Rethink’ defines how to redistribute budgets, source emergency funds, and asses new priority post crisis markets and spend during the crisis. ‘Recover’ defines how to prepare for the end or ongoing evolution of the situation and to be more resilient to future crises.
