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Mövenpick Resort Kuredhivaru Maldives Collaborates with Maldivian Artists

Movenpick all together talent from Maldives. Atheek as artist and Dtune as a music band.
Mövenpick Resort Kuredhivaru Maldives is working with local artists to showcase and promote their talents across the world.

In line with the commitment of Mövenpick Hotels and Resorts to support and empower local communities, Mövenpick Resort Kuredhivaru Maldives is working with local artists to showcase and promote their talents across the world.

As part of a new global digital campaign #ALLtogether by Accor, Mövenpick Resort Kuredhivaru Maldives collaborates with renowned Maldivian artist, Hussain Atheek, and Detune band one of the most popular bands in the Maldives.

If you are looking for a creative outlet this week, internationally exhibited Maldivian artist @atikey demonstrates how to create your own abstract work of art with this acrylic pour painting tutorial on 22nd July 2020.

Hussain Atheek is a self-taught artist who started painting at the age of 9 and now has more than 12 years of experience as an inspiring and talented artist. Atheek likes to explore and experiment with contrasting forms of art, such as digital art, portraits and concept art, using a range of media including soft pastels, acrylic, and oil color. Apart from participating in different national and international art competitions and exhibitions, Atheek has over a good decade of field experience in organizing art events, exhibitions and festivals and expertise in providing consultancy services. He operates art studios in various high end resorts in the Maldives which involves curating creative spaces that foster inspiration, organising, supporting and coordinating regular classes and workshops for guests, organising collaborative group exhibitions and arranging a resident artist on a rolling basis to conduct on-site art events.

In addition to studio management, live art sessions as well as showcasing various forms of art such as henna art, local crafts, and face painting are held at the aforementioned studios in Kandima Maldives and One&Only Reethi Rah. Workshops and live art sessions are also conducted in other resorts such as W Maldives and Coco Palm Dhuni Kolhu on demand.

Take a few minutes to unwind and groove to the original music of home-grown Maldivian quintet @DetuneBand , performing their new song Mee Raaje – ‘This is Maldives’. If you’ve never heard a Maldivian song, don’t miss it on 23rd July 2020.

“Detune Band” A family of five , was founded in the year 2006. They perform a mixture of various genres like funk, electric, acoustics, jazz, reggae, blues, classical and Maldivian music. One of their best experiences have been performing in the ITB Fair, in Berlin and Germany in the years 2007 and 2014 representing Maldives.

“One Down”, their first album written and composed by the five members of Detune Band was released on April 5, 2014. The album consists of a complete mixture of original compositions based on real life experiences of the journey they took as a family.

Certified from the Berkley College of Music, USA, they envision themselves as constantly learning and moving forward in the music industry. Detune Band’s vision is to see the music industry in the Maldives evolving with the new generations. Introducing new talents and empowering the youth by sharing what they have learned and assisting them to step up on to the platforms. They are also keep a keen interest in introducing a unique pinch of musical enhancement in to the Maldivian culture.

Feature image by Mövenpick Resort Kuredhivaru
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The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

In today’s rapidly evolving digital landscape, social commerce is redefining the way travelers discover, plan, and book their trips. On a recent episode of the Skift Podcast, Jeremy Jauncey, CEO of Beautiful Destinations,joined Sarah Kopit and Seth Borko to discuss the growing influence of social media platforms like TikTok and Instagram on travel. Their insights highlight how brands and destinations can leverage these changes to engage modern travelers more effectively.

How Is Social Commerce Changing the Way We Travel?

We are in the most exciting time in the history of travel marketing,” said Jauncey, whose company Beautiful Destinations has pioneered high-quality digital storytelling to inspire wanderlust worldwide. “The way people discover travel is fundamentally different now. The traditional model of searching for a destination, visiting a travel agent, and booking through a website is rapidly being replaced by social commerce.

Social commerce merges social media influence with direct consumer purchases, allowing users to discover destinations through organic content and seamlessly book their next trip without leaving the app. Platforms like TikTok, Instagram, and YouTube have become virtual travel agencies, where users find inspiration and make real-time booking decisions based on what they see.

According to Seth Borko, a senior research analyst at Skift, younger generations are driving this shift, placing greater trust in influencers and user-generated content over traditional advertisements.

Millennials and Gen Z are scrolling through their feeds and seeing firsthand experiences from people they follow and admire. That authenticity is what makes them act,” Borko explained. “This isn’t just advertising; this is experiential storytelling with a call to action.

Why Is Short-Form Video the Future of Travel Marketing?

One of the key drivers behind this transformation is short-form video content.

Instagram Reels and TikTok have changed the game,” Jauncey noted. “A 15-second video can transport a user to a remote island in the Maldives or a street market in Bangkok. And with a simple tap, they can book a flight, hotel, or experience right there on the platform.”

Unlike traditional marketing strategies, which often require multiple steps from inspiration to booking, social commerce streamlines the process. Integrated ‘Book Now’ buttons and social-first travel agencies enable travelers to go from watching a video to confirming a reservation within minutes.

Sarah Kopit, Editor-in-Chief at Skift, emphasized the importance of adapting to these changing consumer behaviors.

Travel companies that are still relying on static images and generic ads are falling behind,” Kopit stressed. “You need to be in the spaces where your audience spends time – and right now, that’s TikTok, Instagram, and even emerging platforms like BeReal.

How Are Influencers and Community Engagement Driving Travel Bookings?

The conversation also highlighted the crucial role of content creators and travel influencers in driving bookings. Unlike traditional advertising, influencer marketing fosters trust through authenticity and relatability.

Travelers want to see real people experiencing real moments,” Jauncey explained. “It’s no longer about polished, overproduced ads. It’s about storytelling through a lens that feels personal and attainable.

This shift has led to the rise of micro-influencers—travel creators with smaller yet highly engaged audiences. These influencers often provide in-depth guides, real-time experiences, and unfiltered reviews, making their recommendations more credible.

We’re seeing a shift away from big celebrity endorsements toward niche, passionate creators who actually visit and experience the places they promote,” Borko added. “They drive more conversions because their followers see them as trustworthy sources.”

What Does the Future of Travel Marketing Look Like?

As social commerce continues to expand, industry experts agree that travel brands must adapt or risk being left behind. Key takeaways from this discussion include:

Short-form video is the future of travel marketing. Brands should invest in compelling, mobile-friendly content that captures users’ attention within seconds.

Seamless booking experiences drive conversions. The fewer steps between inspiration and purchase, the higher the likelihood of bookings.

Authenticity is key. Travelers engage more with real, relatable experiences from influencers and user-generated content.

Community engagement matters. Travel brands that foster relationships with their audiences rather than solely pushing sales will see greater long-term success.

The brands that will succeed in this new era of travel are the ones that recognize the power of social discovery and immediate action,” Jauncey concluded. “This is no longer the future – it’s happening right now.

As the travel industry shifts toward experience-driven, mobile-first marketing, companies that embrace social commerce will be at the forefront of the next travel boom. For travel brands and destinations, the message is clear: adapt now, or risk being left behind in a world where the next viral destination is just one scroll away.

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