OBLU SELECT Lobigili is crowned as the No.1 Luxury Hotel globally AND the No.2 Hotel in the coveted Tripadvisor Travellers’ Choice Awards 2024. With these awards, the resort is outshining its own remarkable achievement last year as the world’s ‘Hottest New Hotel’!
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The Travellers’ Choice Awards ‘Best of the Best’ celebrates the highest level of excellence in travel. It’s awarded to hotels and resorts that receive a high volume of above-and-beyond reviews and opinions from the Tripadvisor community over 12 months. Out of 8 million listings, fewer than 1% of listed hotels achieve this accolade.
Bringing alive the COLOURS OF OBLU ethos of ‘Vibrant Destinations’, Lobigili blends alluring tropical vistas with elegant design. Here, we’re all about delivering that genuine, heartfelt service that is as discreet as it is personalised. It is this perfect balance that keeps our guests coming back for more. Since opening on March 24, 2022, we’ve become the go-to spot for adults, honeymooners and couples looking to renew their vows, celebrate the special anniversary or just escape the world to romance in paradise, says Christopher Baker – General Manager.
About OBLU SELECT Lobigili
In the Maldivian language of Dhivehi, ‘Lobi’ means love and ‘Gili’ means island. Located 15 minutes from Velana International Airport. Lobigili is a contemporary 5-star resort, designed for couples and adults to enjoy a romantic getaway amidst brilliant Maldivian vistas. The resort is committed to operating sustainably and is Green Globe certified, the industry standard for today’s responsible hospitality operators. There are 68 private beach and water villas across three categories. All the villas are overlooking the brilliant blue lagoon. The resort’s perfect white sands complemented by sophisticated restaurants and spa, evoke a sense of seclusion and escape.
The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.
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A Global Stage for the Maldives
Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.
This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.
Exclusive Experiences and Sports Tourism
Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.
As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.
A Shared Commitment to Sustainability
Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.
Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”
Forging a New Era in Global Tourism
This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.
Liverpool FC, Liverpool Football Club, maldives, mmprc, Tourist Destination, Visit Maldives
