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Play Hard, Pause Hard! Extra Credit up to USD 400 from Hard Rock Hotel Maldives

Aerial view of maldives resort Hard Rock Hotel
With the all-inclusive “Play Hard, Pause Hard” offer, you can enjoy an extra resort credit up to US$400 at Hard Rock Hotel Maldives.

Play Hard, Pause Hard. With the all-inclusive “Play Hard, Pause Hard” offer, you can enjoy an extra resort credit up to US$400 at Hard Rock Hotel Maldives. Book within September 2020 and enjoy a resort credit (per stay) of USD 200 for 4 to 6 nights stay and USD 400 for 7 nights stay and more.

Play Hard, Pause Hard Offer Inclusions

  • Round trip airport transfer for 2 persons
  • Play on Water – Guided Lagoon excursion, kayak, and pedal boat
  • Play on Air – Introduction to aerial arts
  • Culinary – Learn Thai cooking or the Art of Barbeque
  • Daily breakfast for two persons at Sessions – with complimentary sparkling wine and ice-cream!
  • Play on Land – Learn Brazilian Jiu Jitsu or fitness class with a personal coach
  • Daily lunch and dinner choosing 3-dish from the à la carte menu in any of the 12 destination restaurants
  • Dinner credit at specialty restaurants including the Ministry of Crab, Nihonbashi, Carne Diem Grill, and Café Del Mar
  • Non-alcoholic and standard alcoholic beverages anytime by glass
  • 15% discount on food and beverage in the resort including in-villa dining and private dining but excluding the meal plans
  • 15% discount on any spa treatments from the à la carte menu at Rock Spa®
  • Children below 18 years old enjoy freeing a stay using the existing bed and free from the kids’ menu
  • The Sound of Your Stay music amenities – a private 10-track playlist, access to fantastic Fender guitars, and a Crosley turntable with a curated collection of 10 iconic records
  • Complimentary WiFi

The package is only valid for a minimum of 4-night stay between now until 30 April 2021. Likewise, Children below 18 years can enjoy free stay using the existing bed and free meals from the kids menu. In addition to that, Resort credit is applicable to services within the resort only and not applicable to the services provided by 3rd party partners.

For further information and terms & conditions click HERE.

Hard Rock Hotel Maldives is Located within Emboodhoo Lagoon – the first integrated resort destination in the Maldives. the resort is a 15-minute boat ride away from Velana International Airport. Hard Rock Hotel Maldives boasts 178 spacious guestrooms including family suites, beach villas, and one and two-bedroom overwater villas.

Feature image by Hard Rock Hotel Maldives

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The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

In today’s rapidly evolving digital landscape, social commerce is redefining the way travelers discover, plan, and book their trips. On a recent episode of the Skift Podcast, Jeremy Jauncey, CEO of Beautiful Destinations,joined Sarah Kopit and Seth Borko to discuss the growing influence of social media platforms like TikTok and Instagram on travel. Their insights highlight how brands and destinations can leverage these changes to engage modern travelers more effectively.

How Is Social Commerce Changing the Way We Travel?

We are in the most exciting time in the history of travel marketing,” said Jauncey, whose company Beautiful Destinations has pioneered high-quality digital storytelling to inspire wanderlust worldwide. “The way people discover travel is fundamentally different now. The traditional model of searching for a destination, visiting a travel agent, and booking through a website is rapidly being replaced by social commerce.

Social commerce merges social media influence with direct consumer purchases, allowing users to discover destinations through organic content and seamlessly book their next trip without leaving the app. Platforms like TikTok, Instagram, and YouTube have become virtual travel agencies, where users find inspiration and make real-time booking decisions based on what they see.

According to Seth Borko, a senior research analyst at Skift, younger generations are driving this shift, placing greater trust in influencers and user-generated content over traditional advertisements.

Millennials and Gen Z are scrolling through their feeds and seeing firsthand experiences from people they follow and admire. That authenticity is what makes them act,” Borko explained. “This isn’t just advertising; this is experiential storytelling with a call to action.

Why Is Short-Form Video the Future of Travel Marketing?

One of the key drivers behind this transformation is short-form video content.

Instagram Reels and TikTok have changed the game,” Jauncey noted. “A 15-second video can transport a user to a remote island in the Maldives or a street market in Bangkok. And with a simple tap, they can book a flight, hotel, or experience right there on the platform.”

Unlike traditional marketing strategies, which often require multiple steps from inspiration to booking, social commerce streamlines the process. Integrated ‘Book Now’ buttons and social-first travel agencies enable travelers to go from watching a video to confirming a reservation within minutes.

Sarah Kopit, Editor-in-Chief at Skift, emphasized the importance of adapting to these changing consumer behaviors.

Travel companies that are still relying on static images and generic ads are falling behind,” Kopit stressed. “You need to be in the spaces where your audience spends time – and right now, that’s TikTok, Instagram, and even emerging platforms like BeReal.

How Are Influencers and Community Engagement Driving Travel Bookings?

The conversation also highlighted the crucial role of content creators and travel influencers in driving bookings. Unlike traditional advertising, influencer marketing fosters trust through authenticity and relatability.

Travelers want to see real people experiencing real moments,” Jauncey explained. “It’s no longer about polished, overproduced ads. It’s about storytelling through a lens that feels personal and attainable.

This shift has led to the rise of micro-influencers—travel creators with smaller yet highly engaged audiences. These influencers often provide in-depth guides, real-time experiences, and unfiltered reviews, making their recommendations more credible.

We’re seeing a shift away from big celebrity endorsements toward niche, passionate creators who actually visit and experience the places they promote,” Borko added. “They drive more conversions because their followers see them as trustworthy sources.”

What Does the Future of Travel Marketing Look Like?

As social commerce continues to expand, industry experts agree that travel brands must adapt or risk being left behind. Key takeaways from this discussion include:

Short-form video is the future of travel marketing. Brands should invest in compelling, mobile-friendly content that captures users’ attention within seconds.

Seamless booking experiences drive conversions. The fewer steps between inspiration and purchase, the higher the likelihood of bookings.

Authenticity is key. Travelers engage more with real, relatable experiences from influencers and user-generated content.

Community engagement matters. Travel brands that foster relationships with their audiences rather than solely pushing sales will see greater long-term success.

The brands that will succeed in this new era of travel are the ones that recognize the power of social discovery and immediate action,” Jauncey concluded. “This is no longer the future – it’s happening right now.

As the travel industry shifts toward experience-driven, mobile-first marketing, companies that embrace social commerce will be at the forefront of the next travel boom. For travel brands and destinations, the message is clear: adapt now, or risk being left behind in a world where the next viral destination is just one scroll away.

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