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Qatar Airways and Malaysia Airlines Expands Codeshare Agreement

Qatar Airways and Malaysia Airlines has announced a major codeshare expansion starting from 27th January 2020. The first codeshare agreement between the two airlines was initiated in 2001. The new expansion will strengthen the partnership between the airlines. 

The new agreement will double the number of destinations for passengers of Malaysia Airlines on the Qatar Network. The current codeshare agreement allows Malaysia Airlines to travel to 10 Qatar Airways destinations. With the expansion of the partnership, Malaysia Airlines’ passengers can book their travel to 20 additional Qatar Airways gateways in Europe, America, and Africa. It will also allow passengers of Qatar Airways to fly to four new destinations in South-East Asia. 

Speaking about the new agreement, Qatar Airways Group Chief Executive Mr. Akbar Al Baker said, “Since 2001, both airlines have witnessed the significant benefits codeshare cooperation have brought, providing passengers with unrivalled service and seamless connections. The expansion of codeshare cooperation between Qatar Airways and Malaysia Airlines is a natural next step in the strengthening of our partnership.”

The Group Chief Executive of Malaysia Airlines, Mr. Izham Ismail said, “Malaysia Airlines is delighted to further develop and grow our relationship with Qatar Airways with this codeshare agreement. Through this cooperation, we will be able to provide travel options for our outbound travelers as well as inviting more travelers to experience the beauty Malaysia has to offer. We look forward to sharing our Malaysian hospitality further and provide a truly Malaysian experience for our passengers.” 

Qatar Airways is a multi award-winning airline and has been named the ‘World’s Best Airline’ by the 2019 World Airline Awards, managed by Skytrax. Operating a modern fleet of over 250 aircrafts, Qatar Airways travels to more than 160 destinations across the globe. 

Malaysia Airlines is the national carrier of Malaysia, currently serving 59 destinations. The airline embodies Malaysia’s diversity, capturing its rich traditions, cuisines and warm hospitality while flying over 40,000 passengers daily. 

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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