Search
Close this search box.

Qatar Airways Become First in Middle East to Trial the IATA Travel Pass

Qatar Airways IATA travel pass
Qatar Airways became the first airline in the Middle East to begin trials of the innovative new IATA Travel Pass ‘Digital Passport’.

Qatar Airways became the first airline in the Middle East to begin trials of the innovative new IATA Travel Pass ‘Digital Passport’ mobile app in partnership with the International Air Transport Association (IATA), Qatar Ministry of Public Health, Primary Health Care Corporation and Hamad Medical Corporation, starting 11 March 2021.

According to Qatar Airways, passengers on the award-winning airline’s Doha to Istanbul route will become the first group to experience the IATA ‘Digital Passport’ app which aims to play an important role in the airline’s vision to have a more contactless, secure and seamless travel experience for its passengers.

We have confidence in the credibility of the IATA Travel Pass as the industry’s most reliable and innovative solution given its strong data privacy compliance, long-standing entry rules engine and ability to provide an end-to-end solution. We are proud to be at the forefront of trialling this platform, being one of the first globally and the first airline in the Middle East to trial the technology.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker.

IATA Travel Pass ensures passengers receive up-to-date information on COVID-19 health regulations at their destination country, as well as complying with strict global data privacy regulations to enable the sharing of COVID-19 test results with airlines to verify they are eligible to undertake their journey.

Qatar Airways has also become the first global airline in the world to achieve the prestigious 5-Star COVID-19 Airline Safety Rating by the international air transport rating organisation, Skytrax. This follows HIA’s recent success as the first and only airport in the Middle East and Asia to be awarded a Skytrax 5-Star COVID-19 Airport Safety Rating.

The Airline says that these recognitions provide assurance to passengers across the world that airline health and safety standards are subject to the highest possible standards of professional, independent scrutiny and assessment. For full details of all the measures that have been implemented on board and in HIA, visit https://www.qatarairways.com/en/safety-measures.html

Feature image by Qatar Airways

Ad - immaldives.com

Latest

Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

Ad - immaldives.com
No more posts to show