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Qatar Airways Welcomes 53rd Airbus A350

Qatar Airways 53rd A350
With Qatar Airways' 53rd A350 delivery, the airline will operate 34 A350-900 and 19 A350-1000 with an average age of 2.7 years.

Qatar Airways wrapped up 2020 with the delivery of its 53rd Airbus A350 on the final day of the year. The national carrier of the State of Qatar is the largest operator of Airbus A350 aircraft with 34 A350-900 and 19 A350-1000, reaffirming its position as the ideal choice for environmentally conscious long-haul passengers.

The A350-1000 is fitted with the airline’s multi award-winning Business Class seat, Qsuite, and will operate on strategic routes to and from Africa, the Americas, Asia-Pacific and Europe.

Environmentally conscious passengers can travel with the reassurance that Qatar Airways continuously monitors the market to assess both passenger and cargo demand to ensure it operates the most efficient aircraft on each route. Rather than being forced to fly oversized aircraft due to limited aircraft options, reducing the flexibility for passengers to travel when they want, Qatar Airways has a variety of sustainable aircraft it can choose from to offer more flights with the right capacity in each market.

Despite the challenges of the pandemic, we continue to invest in our fleet, operating the youngest, most fuel-efficient and technologically advanced aircraft in the skies. This strategic investment in sustainable twin-engine aircraft has enabled us to continue flying during the most challenging year in aviation’s history, helping take over 3.1 million people home since the start of the pandemic. As global travel recovers, our passengers can rely on us to fly greener and smarter with more flights to more destinations via the Best Airport in the Middle East, Hamad International Airport.

Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker.
Also read: Qatar Airways Unveil First FIFA World Cup Qatar 2022TM Aircraft

Passengers travelling on-board Qatar Airways’ state-of-the-art Airbus A350-1000 can enjoy:

  • The widest cabin body of any class with larger windows creating an extra spacious feel
  • The widest seats of any aircraft in its category with generous room in all classes
  • Advanced air system technology including HEPA filters, which deliver optimal cabin air quality, renewing air every two to three minutes for more comfort and less fatigue
  • LED mood lighting which mimics a natural sunrise and sunset to help reduce the effects of jet lag
  • The quietest cabin of any twin-aisle aircraft that includes a draft-free air circulation system resulting in a low ambient cabin noise level for a more peaceful journey

Due to COVID-19’s impact on travel demand, the airline has grounded its fleet of Airbus A380 as it is not environmentally justifiable to operate such a large, four-engine aircraft in the current market. The airline’s internal benchmark compared the A380 to the A350 on routes from Doha to Guangzhou, Frankfurt, London, Melbourne, New York, Paris and Sydney.

Feature image by Qatar Airways
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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