Serenity, harmony, relaxation, recovery, and pleasure are the pursuits of well-being that fuel and rejuvenate luxury travelers globally. They are also the touchstones for wellness at Raffles Hotels & Resorts. And also the inspiration for the brand’s white paper, Answering the Desire for Wellness in Luxury Travel.
The area of wellness has grown from the grassroots movement to the core framework. It is now considered an essential practice that promises longevity, physical and mental health, and social well-being. According to a recent report by the Wellness Tourism Association (WTA), 44% of travelers are looking to the wellness segment for their next trip, once they return to traveling.
As the expectation for wellness luxury travel continues to grow, we must look beyond material luxuries to experiences that balance the mind, body and spirit. At Raffles, we believe that true luxury is not about what you do, but how you feel. Raffles hotels represent places where our guests can see their aspirational lifestyle reflected in every touchpoint.Emlyn Brown, Global Vice President, Well-Being, Luxury & Premium Brands, Accor said.
The white paper is being released in conjunction with the launch of Emotional Wellbeing by Raffles. Which is a global blueprint for wellness that will guide guests through thoughtfully curated programs, spaces, and rituals. All these inspire a sense of emotional well-being while in residence with Raffles. The first Emotional Wellbeing by Raffles Retreat will debut at the recently opened Raffles Bali in 2021. And then will introduce the concept of a dedicated Wellbeing Butler; whose aim is to craft bespoke wellness journeys for each guest.
Offering reassurance to travelers as they head back into the world, Accor (the parent company of Raffles) is welcoming back returning guests with a host of new protocols and safeguards. The company’s ALLSAFE cleanliness protocols, jointly developed with Bureau Veritas, help protect guests and staff, while assuring travelers they can feel safe while staying at Accor’s hotels.