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Raffles Maldives Meradhoo – Opening 1st October with Elevated Safety Protocols

island bar with drinks reflecting the sunset
Raffles Maldives Meradhoo is reopening on 1st October 2020 with elevated safety protocols and measures.

Raffles Maldives Meradhoo has been scheduled to reopen on 1st October 2020 with elevated safety protocols and measures. AccorHotels, the resort’s managing company has taken cleaning standards even further by launching the ALLSAFE Cleanliness & Prevention Label.

ALLSAFE represents some of the most stringent cleaning standards & operational protocols in the world of hospitality. The ALLSAFE label verified by Clifton provides assurance that elevated cleanliness protocols and standards have been met in Accor properties. Some of these standards include:

  • Dedicated guest hotline to answer questions and to best prepare their stay
  • Social distancing enforced in all common areas
  • Contact-less check-in, check-out and payments carried out whenever possible
  • Sanitizers provided in key public areas. (front desk, elevators, restaurants, etc.)
  • Strengthened room cleaning protocols including extra disinfection of all high touch room and bathroom areas
  • Reinforced cleaning program in public areas with frequent disinfection of all high touch areas
  • Reinforced food safety standards and new protocols

Raffles Hotels & Resorts boasts an illustrious history and some of the most prestigious hotel addresses worldwide. In 1887, Raffles Singapore set the standard for luxury hospitality, introducing the world to private butlers, the Singapore Sling, and its enduring, legendary service. Today, Raffles continues this tradition in leading cities and lavish resort locales, enchanting travelers with meaningful experiences and service that is both gracious and intuitive. In the Maldives, Raffles Meradhoo lies in one of the most remote and unblemished corners of the Maldives, the Gaafu Alif Atoll.

The resort encompasses a main island and an overwater island. The main private island is home to 22 villas, including Raffles Residences, Beach Villas and Deluxe Beach Villas. It is also the home to the overwater Raffles Spa, the main pool, and a soft white sand beach. The overwater island boasts 16 villas, some facing east to greet the rising sun and others facing west to capture the magnificence of the Maldivian sunset.

For more information about Raffles Maldives Meradhoo visit: www.raffles.com/maldives

Feature image by Raffles Maldives Meradhoo

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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