Search
Close this search box.

Rediscover Maldives Webinar Series Launches

Rediscover Maldives webinar series
MMPRC has introudced a Webinar Series targeted to reconnect with the travel trade and the media of specific markets globally.

“Rediscover Maldives … the sunny side of life” campaign was kick-started with the reopening of Maldives’ borders to international tourists on 15th July 2020. Maldives Marketing and Public Relations Corporation (MMPRC) launched the campaign aiming to strengthen Maldives’ market presence and welcome tourists back to the Maldives.

In light of the positive feedback received, MMPRC aims to strengthen the confidence and take the campaign one step further by introducing “Rediscover Maldives Webinar Series”. This is a component of the crisis recovery action plan, targeted to reconnect with the travel trade and the media of specific markets globally. The webinar series will consist of 4 sessions of 1 hour each in total, held once a week for selected markets. It is hosted by MMPRC in the format of a panel discussion where PR representatives from each market and industry partners will join.

This is a series of destination awareness webinars to discuss the impacts of COVID-19 and emphasize on the recovery strategies in the tourism industry, as well as introduce the new norms in traveling and rebuild the confidence in the destination as a “safe haven” for tourists. The Maldives is considered one of the safest countries to visit due to the stringent measures taken in tourist establishments and the safety provided by its unique geography.

MMPRC has also initiated a campaign “A Dozen Must-Do Experiences in the Maldives” during the first session of the webinar series which was held today. The purpose of this campaign is to promote unique experiences, such as flying above the islands, swimming freely in harmony with nature, and treehouse adventures, to connect with and entice them to visit the destination.

Amidst the changing situation in several markets, MMPRC has been participating in and conducting several marketing campaigns such as destination training for the travel trade in key potential markets and virtual events for travel trade and consumers. This includes “Maldives, The Sun Will Shine Again” Facebook Live Event, “Dream to Travel Festival”, an online event organized by Pacific Asia Travel Association (PATA), webinar sessions targeted to Chinese and Indian travel trade, an online campaign with Kayak, a global advertising campaign with CNN and more.

Feature image by MVHOTELS
Ad - immaldives.com

Latest

Explore a Multitude of Football Camps at Siyam World This Year!

As part of its ongoing line-up of five-star experiences, Siyam World Maldives kicked off a series of unforgettable spring football camps. The resort will be featuring star players Wayne Bridge, Adrian San Miguel Castillo, Francesco Totti, and Michael Owen.

Siyam World Maldives encouraged guests to let their football skills blossom over a series of football camps. These camps will utilise the resort’s state-of-the-art sports complex and FIFA-sized soccer pitch at The World Sports Arena. Participants enjoyed world-class coaching and immersive experiences designed to enhance their football techniques and passion for the sport.

Spanish Goal-keeper Adrian San Miguel Castillo

The action-packed schedule began with Spanish goalkeeper Adrian San Miguel Castillo. He graced the sandy shores from the 19th to the 23rd of March. Adrian is a key player for Liverpool FC and the Andalusia National team. During his time at the resort, he helped younger guests understand how to deal with pressure and develop key life skills. This also included developing a performance mindset.

Football Camp Experiences with Wayne Bridge

Next on the roster was Wayne Bridge who came to Siyam World from from 22nd to 31st March. He is a renowned English left-back, who returned to Siyam World for a second time already. With his infectious energy and wealth of experience from clubs like Chelsea and Manchester City, Wayne inspired guests to “tackle” challenges head-on and score big on and off the field.

Francesco Totti Lights up Siyam World Football Camp

Following Wayne’s lead was the legendary Francesco Totti, lighting up Siyam World for a second time as well. He visited from 28th March to 4th April. Totti is known for his flair and loyalty to AS Roma. He brought a touch of Italian passion to the Maldives, teaching participants the art of precision and creativity in football. 

Once described by Maradona as “the best player he has ever seen”, the gifted World Cup winner and legendarily loyal one-club player (AS Roma) will be on hand to help holidaymakers hone their football skills and play to their full potential.

Michael Owen Graces the Shores of Siyam World

Closing out the star-studded lineup was Michael Owen. He is the youngest-ever Ballon d’Or winner, who graced Siyam World from the 1st to the 5th of April. Michael Owen is joining as part of the recently announced partnership with Football Escapes. Michael’s lightning-fast moves and goal-scoring prowess electrified the pitch, inspiring a new generation of football stars. Throughout the action-packed week, participants savoured daily football sessions led by Owen, a team of UEFA-licensed coaches, and internet sensation Eman – popularly known as SV2 from his viral YouTube skills videos.

Dressed in their personalized Rascal training kits, young players aged from five to 15 seized the perfect opportunity to refine all aspects of their game, from tactics to technical skills. To add to the holiday experience, families enjoyed a memorable parents’ match, providing moms and dads with a chance to showcase their skills on the pitch.

Collaboration with Football Escapes – Rip Ferdinand

Later this year, and in collaboration with Football Escapes, Rio Ferdinand will also be hosting a football camp from 28 October to 1 November. He is one of the most decorated English footballers of all time. Ferdinand is famous for being one of the world’s best defenders. He will be bringing the skills he learned whilst playing for West Ham, Manchester United and Leeds United plus the England national team. 

At Siyam World, we are undoubtedly a paradise for sports enthusiasts, offering exceptional facilities for both water and land sports. My passion for football, which began in childhood collection jerseys of football legends, is embodied in our FIFTA- regulation football field. We host many football aficionados, including owners of prized jerseys and past champions who still share a deep love for the game. Siyam World is where sportsmanship thrives, providing an unparalleled destination for active trave;ers, says Ausy Waseem – Resort Manager at Siyam World.

The incredible resort has had the pleasure of hosting several other esteemed football legends. Italian champion Nicola Ventola graced the resort in January. Additionally, Bobo Vieri and Marco Materazzi also showcased their skills on the pitch. Joining them were players like Juan Sebastián Verón, Esteban Cambiasso, Roberto Pires, Eric Abidal, Carlos Puyol, and Jay Jay Okocha.

Ad - immaldives.com
No more posts to show