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Rediscover Maldives Webinar Series Launches

Rediscover Maldives webinar series
MMPRC has introudced a Webinar Series targeted to reconnect with the travel trade and the media of specific markets globally.

“Rediscover Maldives … the sunny side of life” campaign was kick-started with the reopening of Maldives’ borders to international tourists on 15th July 2020. Maldives Marketing and Public Relations Corporation (MMPRC) launched the campaign aiming to strengthen Maldives’ market presence and welcome tourists back to the Maldives.

In light of the positive feedback received, MMPRC aims to strengthen the confidence and take the campaign one step further by introducing “Rediscover Maldives Webinar Series”. This is a component of the crisis recovery action plan, targeted to reconnect with the travel trade and the media of specific markets globally. The webinar series will consist of 4 sessions of 1 hour each in total, held once a week for selected markets. It is hosted by MMPRC in the format of a panel discussion where PR representatives from each market and industry partners will join.

This is a series of destination awareness webinars to discuss the impacts of COVID-19 and emphasize on the recovery strategies in the tourism industry, as well as introduce the new norms in traveling and rebuild the confidence in the destination as a “safe haven” for tourists. The Maldives is considered one of the safest countries to visit due to the stringent measures taken in tourist establishments and the safety provided by its unique geography.

MMPRC has also initiated a campaign “A Dozen Must-Do Experiences in the Maldives” during the first session of the webinar series which was held today. The purpose of this campaign is to promote unique experiences, such as flying above the islands, swimming freely in harmony with nature, and treehouse adventures, to connect with and entice them to visit the destination.

Amidst the changing situation in several markets, MMPRC has been participating in and conducting several marketing campaigns such as destination training for the travel trade in key potential markets and virtual events for travel trade and consumers. This includes “Maldives, The Sun Will Shine Again” Facebook Live Event, “Dream to Travel Festival”, an online event organized by Pacific Asia Travel Association (PATA), webinar sessions targeted to Chinese and Indian travel trade, an online campaign with Kayak, a global advertising campaign with CNN and more.

Feature image by MVHOTELS
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Indulge in Delightful Easter Flavors at Kuda Villingili Maldives

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With this year’s theme of ‘Rekindling Roots’, Kuda Villingili Maldives invites guests to strengthen family ties and embark on a journey of self-discovery.

Festive Activities

The festivities will commence on Mach 27th with a special Easter soiree at the Raalhu Bar. Here, guests are welcome to enjoy tailored cocktails and canapes, while enjoying the beautiful sunset. From here on, guests will go on a ‘Spice Journey’, where a four-course set menu will take your breath away. Showcasing unique spices and flavours with live music will create the perfect tone for an unforgettable Easter celebration.

On the 28th of March, guests are welcome to indulge in Maldivian and International buffet Dinner at the Restaurant. And on March 29th, delectable flavours and traditional dishes wait on a journey to the East. On March 30th, experience a fusion of Japanese and Peruvian vibrancy with a tantalizing dinner at Mar-Umi.

On March 31st, the Easter Gala Dinner will take place at The Restaurant. The feast features gourmet delights and signature cocktails. The celebrations continue into the next day with a Surf & Turf BBQ dinner, with live music. Wine lovers are welcome to join the Wine Library Dinner on April 2nd and enjoy an exclusive selection of wines served in the cosy atmosphere of the library.

In addition to these culinary delights, Kuda Villingili also offers an array of activities. Guests can enjoy everything from nurturing and well-being at the spa to exciting sports. Kids are also welcome to enjoy experiences designed to create cherished memories this Easter at the Kuda Fiyo Kids’ Club.

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