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Seaside Finolhu to Reveal Grand Transformation When Reopening in October

Seaside finolhu maldives with white sandy beaches.
One of the most luxurious tropical island playgrounds in the Maldives, Seaside Finolhu is finally set to reopen.

One of the most luxurious tropical island playgrounds in the Maldives, Seaside Finolhu is finally set to reopen after months of extensive renovations. After a grand transformation, the island resort will start welcoming guests on 01st October 2020.

The highly-anticipated renovation project was launched on 25 March 2020 with the resort originally slated to re-open in July 2020. However, the uncertainty surrounding global travel and consideration for the safety of guests and team members resulted in Finolhu announcing a temporarily halt to operations and rescheduling the opening date to October.

We’re thrilled to show our guests the results of our exciting resort transformation as we prepare to welcome them in October.”

Marc Reader, General Manager at Seaside Finolhu

Seaside Finolhu will reveal the major transformation it has undergone when it reopens, bringing guests a whole new barefoot chic experience that reflects the resort’s design-driven balance between style and escapism.

According to Marc Reader, the vision for Seaside Finolhu is to bring a modern, bright, open sense of feeling where travelers can experience special moments and enjoy themselves. Now nearing completing, the extensive renovation project will bring about major upgrades covering the resort’s villas, public areas, restaurants, spa and a newly installed state-of-the-art indoor golf studio.

With the award-winning Muza Lab studio in charge of the resort’s redesign, the bold new concept embodies a kaleidoscope of colors inspired by the vibrant natural hues of the island’s stunning flora, fauna, sunsets and seascapes. Throughout the resort, symmetrical patterns and a mesmerising mélange of colors are incorporated, with distinct areas assigned a unique color spectrum.

Seaside Finolhu is located amidst the azure waters of Baa Atoll. The UNESCO-protected Biosphere Reserve of Baa Atoll sees constant appearance of turtles, whale sharks and manta rays. Operated by the German Hotel Company ‘Seaside Collection’, the Finolhu is the first Maldivian resort to join the prestigious Design Hotels Group.

Feature image by Finolhu Maldives
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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