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Sheraton Maldives Celebrates 50 Years of Sustainability, Heritage, and Future-Focused Luxury

Sharon Maldives Celebrates 50 Years
As Furanafushi Island, home to Sheraton Maldives Full Moon Resort & Spa, commemorates its 50th anniversary, the resort celebrates the remarkable transformation of the nation's tourism scene. This evolution not only highlights a commitment to preserving natural beauty but also underscores support for local community growth.

This significant milestone serves as a testament to the hospitality industry’s power to redefine the way travellers engage with their destinations. Sheraton Maldives Full Moon Resort & Spa embraces the Island’s Golden Jubilee by reflecting on its beginnings, leveraging valuable insights to shape the future of Furanafushi for the next 50 years.

Reflecting on the Evolution of the Island

The narrative of the tourism industry in the Maldives is a truly inspirational one. Emerging as a travel gem in the 1970s, the archipelago initially lacked tourism infrastructure and struggled to attract investments. Despite these humble origins, the Maldives has now ascended to a prominent position in the global tourism landscape. Renowned for its concept of barefoot luxury, exclusive retreats, and awe-inspiring landscapes, the Maldives stands as a testament to the remarkable transformation of a once-unexplored destination into a world-class haven for travellers.

Furanafushi itself holds a storied history, initially serving as a picnic destination for residents of Malé before being transformed into a resort. It later became known as Australia Island and was widely marketed under the tagline, ‘Found! A Lost Paradise’. 

In December 1973, the island welcomed the 56-key Sheraton Maldives, originally named Furana, as the fifth resort in the entire Maldivian archipelago. Underscoring the destination’s early commitment to enhancing the stay experience, clocks were regularly kept an hour early in Furana to give guests more time than they expected.

In April 1976, the island resort moved under the management of Wayne Reid, one of Australia’s best-known sports administrators, in a five-year lease that catalyzed an influx of investment and expansion. 

The early days of Furanafushi and Sheraton Maldives Resort & Spa are a testament to the growth of the island and its ongoing influence on the appeal of the Maldives as a bucket list travel destination. As the resort evolves with the industry, it maintains its heritage and remains dedicated to preserving both its own history and the history of its surroundings.

Recognising the Role in Hospitality

As one of the leading forces in global hospitality, Sheraton Maldives Full Moon Resort & Spa has been dedicated to uplifting island life and preserving the natural beauty that makes the destination extraordinary.

Beyond traditional hospitality, Sheraton Maldives Full Moon Resort & Spa connects with the local community through initiatives like school invitations, providing insights into our dynamic industry and our commitment to sustainability. During Ramadan, the resort also extends warmth to organizations like the Fiyavathi Orphanage, fostering community bonds.

The commitment to environmental stewardship by the resort is evident in initiatives like the Adopt A Coral program, where guests actively contribute to coral preservation. Our innovative water bottling plant reduces plastic waste by purifying seawater on-site.

For 50 years, Furanafushi has been a sanctuary for residents and global travellers. At Sheraton Maldives Full Moon Resort & Spa, the historic tranquillity is preserved while evolving to meet the changing needs of the community and the diverse expectations of guests. 

Staying Ahead of the Hospitality Curve

Adapting to the ever-growing need to align with global consciousness around environmental responsibility Sheraton Maldives Full Moon Resort & Spa remains ahead of the hospitality curve in terms of sustainability initiatives, leveraging its synergetic relationship with the natural surroundings to educate guests and elevating its eco-conscious offerings. The resort embraces modern technology to contribute to its efforts, including using AI-powered cameras to identify areas of food waste disposal, innovative Air Conditioning Systems that automatically adapt room temperatures to reduce energy consumption, and gardens that produce vegetables and herbs, as well as watermelon and cucumber crops.

As the bridge between technology and sustainability strengthens, the resort continues to drive forward-thinking solutions that will pioneer green tourism around the world, with plans to implement a biogas plant to transform food waste into gas for kitchen stoves and a vibrant chicken farm to produce organic eggs and meat on-site. 

By using technology to advance sustainability, Sheraton Maldives is shaping a world where environmental awareness is naturally integrated into our daily lives, championing the preservation of the natural island as we look forward to its brighter, greener future.

A Look at the Next 50 Years

Throughout its 50 years, Furanafushi has seen pioneers, people, and policies shape its attraction on the global stage, its position among neighbouring islands, and its impact on the local community. In the next 50 years, the same will remain – and it is up to us to actively participate in the protection, preservation, and promotion of the island.

To honour the history of Furanafushi, and to highlight the culture of the residents, Sheraton Maldives Full Moon Resort & Spa stands as a beacon of authentic Maldivian hospitality, inviting guests and residents alike to join its journey of tropical transformation as it seeks to maintain its original beauty while cultivating new ways of discovering true paradise.

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From Maldives to the World: Inside ITB Berlin 2025, Key Trends Shaping Global Tourism

ITB Berlin

The world of tourism evolves rapidly, driven by innovation, sustainability, and a shift in traveler preferences. As one of the leading platforms for showcasing these transformations, ITB Berlin 2025 stands as the premier trade show for the global tourism industry. Scheduled from March 4 to March 6, 2025, the event will bring together over 400 international speakers and thousands of exhibitors from around the world. Together, they will discuss the future of travel. Among the key players is the Maldives, which will make a significant impact at this year’s event with a bold presence aimed at further cementing its position as a global tourism leader.

ITB Berlin 2025: The Global Tourism Hub

ITB Berlin, the largest travel trade fair in the world, has 95% of its display space already booked. The event will feature exhibitors from 165 countries, with a significant focus on Southern Europe, Asia, and Africa. For 2025, ITB will delve into themes like sustainability, digital transformation, and the role of artificial intelligence in tourism. These topics will, in turn, offer valuable insights into how the industry shapes up for the future.

Moreover, the ITB Berlin Convention will focus on these challenges. Over 400 speakers will address topics such as eco-friendly tourism, AI in the customer journey, and digital innovation. As Albania takes the spotlight as the host country, attendees can expect an engaging and dynamic experience. Additionally, new event formats like ITB Transition Labs and guided tours will highlight the latest industry trends.

The Maldives at ITB Berlin 2025: A Growing Presence

The Maldives will make a splash at ITB Berlin 2025 with its largest-ever representation at the event. This participation builds on the Maldives’ growing prominence in global tourism. Following significant engagements at events like ITB China 2024 and ATM Dubai 2024. At ITB Berlin 2025, the Maldives Marketing and Public Relations Corporation (MMPRC) is spearheading a major promotional campaign. The campaign features stunning visuals of the islands on 200 taxis throughout Berlin. Running in tandem with the Berlinale and the trade show, this campaign will reach an estimated 600,000 attendees. Ultimately raising awareness of the Maldives as a top travel destination.

Adding to its strong presence, Visit Maldives will take part in ITB Berlin alongside a delegation of 200 stakeholders from 89 tourism industry companies. This marks a significant milestone in the country’s efforts to solidify its global footprint and expand its influence across key markets.

Additionally, the Maldives’ presence will include seminars, panel discussions, and media events, all aimed at strengthening its relationships with global industry partners. As Minister Thoriq Ibrahim heads to Berlin for the event, he will meet with both national and international partners. Together, they will discuss new opportunities to promote the Maldives as a leading travel destination and reinforce the nation’s commitment to global tourism.

The nation will also unveil innovative marketing initiatives such as the Visit Maldives Shop, Visit Maldives Calendar, and Visit Maldives Academy. Each initiative is designed to engage audiences and enhance the traveler experience. Furthermore, the Maldives will particularly focus on targeting new traveler segments, including MICE (Meetings, Incentives, Conferences, and Events), solo travelers, and groups. Additionally, the country will launch sustainable events like the Burunu Boma fishing competition.

Several significant trends will dominate discussions at ITB Berlin 2025. These trends will shape the future of global tourism. For the Maldives, they align with its strategy of positioning itself as a sustainable and innovative destination.

  • Sustainability: As travelers become more eco-conscious, the Maldives continues to position itself as a leader in sustainable tourism. The country has received accolades as the World’s Leading Green Destination. At ITB Berlin 2025, the Maldives will showcase its eco-friendly initiatives, including its commitment to carbon-neutral tourism, preserving marine ecosystems, and promoting eco-resorts. The ITB Berlin Convention will highlight the importance of green destinations, and discussions will focus on how businesses can balance profitability with environmental responsibility.
  • Emerging Technology: The tourism sector is undergoing a digital revolution, with AI and automation leading the charge. ITB Berlin will showcase innovations in smart hotel automation, dynamic pricing tools, and virtual reality (VR) and augmented reality (AR) technologies.
  • Economic Shifts and Resilience: Despite economic uncertainties, the global hotel industry remains resilient. ITB Berlin will explore how businesses can adapt to changing traveler preferences. New business models, such as direct bookings, metasearch engines, and subscription services, will take center stage.
  • Diversity and Inclusion: As the world becomes more interconnected, the travel industry embraces diversity. At ITB Berlin, attendees will explore how brands can cater to a wide range of traveler needs.

Tourism’s Economic Impact and Future Ambitions

Tourism remains the Maldives’ primary economic driver, contributing nearly 30% of the nation’s GDP. As one of the most sought-after destinations for luxury and eco-tourism, the Maldives continues to see growth. Tourism receipts increased by 15% in 2024. Additionally, the country achieved a milestone with one million annual tourist arrivals in 2024. At ITB Berlin 2025, the Maldives will not only showcase its luxurious resorts and stunning landscapes, but it will also highlight its commitment to preserving natural beauty while fostering a sustainable tourism model.

Looking ahead, the Maldives will continue to strengthen its position in the global tourism market. The country has set its sights on becoming the host country for ITB Berlin 2026. Having previously hosted the event in 2016, the Maldives aims to take on a more prominent role in the event’s logistics. This will ensure that its culture, natural beauty, and innovations are showcased on the world stage.

Shaping the Future of Travel

As ITB Berlin 2025 approaches, the global tourism industry is set to gather and explore the future of travel. With trends like sustainability, digital transformation, and emerging technologies leading the way, the event will be a pivotal moment for industry leaders to exchange ideas and set the course for what lies ahead. This year’s discussions will highlight how businesses and destinations can innovate and adapt to meet evolving traveler demands and environmental challenges.

For the Maldives, participating in ITB Berlin offers an opportunity to reaffirm its role as a leader in sustainable tourism. While the country’s commitment to eco-friendly practices remains at the heart of its efforts, the Maldives also stands ready to embrace digital innovations that are redefining the traveler experience. As global tourism continues to evolve, ITB Berlin 2025 will showcase how destinations like the Maldives are contributing to these broader shifts, ultimately influencing the industry’s trajectory for years to come.

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