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Sheraton Maldives Celebrates 50 Years of Sustainability, Heritage, and Future-Focused Luxury

Sharon Maldives Celebrates 50 Years
As Furanafushi Island, home to Sheraton Maldives Full Moon Resort & Spa, commemorates its 50th anniversary, the resort celebrates the remarkable transformation of the nation's tourism scene. This evolution not only highlights a commitment to preserving natural beauty but also underscores support for local community growth.

This significant milestone serves as a testament to the hospitality industry’s power to redefine the way travellers engage with their destinations. Sheraton Maldives Full Moon Resort & Spa embraces the Island’s Golden Jubilee by reflecting on its beginnings, leveraging valuable insights to shape the future of Furanafushi for the next 50 years.

Reflecting on the Evolution of the Island

The narrative of the tourism industry in the Maldives is a truly inspirational one. Emerging as a travel gem in the 1970s, the archipelago initially lacked tourism infrastructure and struggled to attract investments. Despite these humble origins, the Maldives has now ascended to a prominent position in the global tourism landscape. Renowned for its concept of barefoot luxury, exclusive retreats, and awe-inspiring landscapes, the Maldives stands as a testament to the remarkable transformation of a once-unexplored destination into a world-class haven for travellers.

Furanafushi itself holds a storied history, initially serving as a picnic destination for residents of Malé before being transformed into a resort. It later became known as Australia Island and was widely marketed under the tagline, ‘Found! A Lost Paradise’. 

In December 1973, the island welcomed the 56-key Sheraton Maldives, originally named Furana, as the fifth resort in the entire Maldivian archipelago. Underscoring the destination’s early commitment to enhancing the stay experience, clocks were regularly kept an hour early in Furana to give guests more time than they expected.

In April 1976, the island resort moved under the management of Wayne Reid, one of Australia’s best-known sports administrators, in a five-year lease that catalyzed an influx of investment and expansion. 

The early days of Furanafushi and Sheraton Maldives Resort & Spa are a testament to the growth of the island and its ongoing influence on the appeal of the Maldives as a bucket list travel destination. As the resort evolves with the industry, it maintains its heritage and remains dedicated to preserving both its own history and the history of its surroundings.

Recognising the Role in Hospitality

As one of the leading forces in global hospitality, Sheraton Maldives Full Moon Resort & Spa has been dedicated to uplifting island life and preserving the natural beauty that makes the destination extraordinary.

Beyond traditional hospitality, Sheraton Maldives Full Moon Resort & Spa connects with the local community through initiatives like school invitations, providing insights into our dynamic industry and our commitment to sustainability. During Ramadan, the resort also extends warmth to organizations like the Fiyavathi Orphanage, fostering community bonds.

The commitment to environmental stewardship by the resort is evident in initiatives like the Adopt A Coral program, where guests actively contribute to coral preservation. Our innovative water bottling plant reduces plastic waste by purifying seawater on-site.

For 50 years, Furanafushi has been a sanctuary for residents and global travellers. At Sheraton Maldives Full Moon Resort & Spa, the historic tranquillity is preserved while evolving to meet the changing needs of the community and the diverse expectations of guests. 

Staying Ahead of the Hospitality Curve

Adapting to the ever-growing need to align with global consciousness around environmental responsibility Sheraton Maldives Full Moon Resort & Spa remains ahead of the hospitality curve in terms of sustainability initiatives, leveraging its synergetic relationship with the natural surroundings to educate guests and elevating its eco-conscious offerings. The resort embraces modern technology to contribute to its efforts, including using AI-powered cameras to identify areas of food waste disposal, innovative Air Conditioning Systems that automatically adapt room temperatures to reduce energy consumption, and gardens that produce vegetables and herbs, as well as watermelon and cucumber crops.

As the bridge between technology and sustainability strengthens, the resort continues to drive forward-thinking solutions that will pioneer green tourism around the world, with plans to implement a biogas plant to transform food waste into gas for kitchen stoves and a vibrant chicken farm to produce organic eggs and meat on-site. 

By using technology to advance sustainability, Sheraton Maldives is shaping a world where environmental awareness is naturally integrated into our daily lives, championing the preservation of the natural island as we look forward to its brighter, greener future.

A Look at the Next 50 Years

Throughout its 50 years, Furanafushi has seen pioneers, people, and policies shape its attraction on the global stage, its position among neighbouring islands, and its impact on the local community. In the next 50 years, the same will remain – and it is up to us to actively participate in the protection, preservation, and promotion of the island.

To honour the history of Furanafushi, and to highlight the culture of the residents, Sheraton Maldives Full Moon Resort & Spa stands as a beacon of authentic Maldivian hospitality, inviting guests and residents alike to join its journey of tropical transformation as it seeks to maintain its original beauty while cultivating new ways of discovering true paradise.

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Why ATM 2025? The Maldives Shifts Focus to Dubai’s Arabian Travel Market

Arabian Travel Market 2025: Maldives Shifts Focus to Dubai

The travel and tourism sector is undergoing significant transformation, and the Arabian Travel Market (ATM) 2025 in Dubai is set to play a central role. For years, ATM has served as a vital meeting point for global industry leaders, innovators, and professionals. In 2025, however, the event’s importance has grown, not just due to its strategic location and global reach, but also because of an emerging shift in how countries, including the Maldives, are prioritizing international tourism fairs. Traditionally aligned with major European tourism events like ITB Berlin, the Maldives has now designated ATM as its most important international tourism fair, marking a decisive pivot in the country’s global tourism strategy.

ATM 2025: A Landmark Event for the Travel Industry

Set to take place from April 28 to May 1, 2025, at the Dubai World Trade Centre, ATM will be more than just a gathering; it’s expected to be an industry milestone. With over 46,000 tourism professionals attending from more than 160 countries, the 2025 edition promises to showcase the latest innovations, trends, and developments in the travel and tourism industry. As the world moves toward post-pandemic recovery, the event will highlight how the industry can develop through enhanced connectivity and forward-thinking technology.

The overarching theme of ATM 2025, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” reflects the rapid shifts in global travel patterns. From Artificial Intelligence (AI) shaping travel experiences to sustainability coming to the forefront, ATM 2025 will not only spotlight emerging trends but also offer a platform for businesses, governments, and stakeholders to forge new partnerships and explore new opportunities.

One of the key innovations at ATM 2025 will be the incorporation of cutting-edge AI technologies. As the travel industry becomes more tech-driven, the event will explore how AI streamlines operations, personalizes customer experiences, and aids in sustainable destination management. AI will take center stage at ATM 2025, with prominent speakers, including Cassie Kozyrkov, the former Chief Decision Scientist at Google, offering insights into how businesses can strategically adopt AI to drive growth.

Why ATM? Maldives Shifts Its Focus

For many years, the Maldives has maintained a strong presence at global tourism fairs, with ITB Berlin serving as a traditional cornerstone. However, in 2025, the Maldives Marketing and Public Relations Corporation (MMPRC) made a notable decision: the Arabian Travel Market (ATM) will now take precedence over ITB Berlin as the country’s primary tourism event. This strategic shift forms part of a broader recalibration of how the Maldives engages with the global tourism industry.

One of the driving factors behind this pivot is accessibility. The Maldives, like many other destinations, faced logistical challenges with European trade shows such as ITB Berlin. Visa difficulties and geographical constraints hindered the participation of Maldivian industry professionals, limiting their ability to engage with international stakeholders. Dubai, however, with its easy access to the wider Middle Eastern, African, and Asian markets, presents a much more viable platform for global engagement.

MMPRC Managing Director Ibrahim Shiuree affirmed that consultations with industry stakeholders, including resort operators and tourism associations, guided the move to prioritize ATM. As a result, ATM now offers the Maldives the visibility and accessibility it needs to promote its thriving tourism sector to an increasingly diverse international audience.

At ATM 2025, the Maldives delegation will present a strong presence, with over 230 representatives, including 111 exhibitors showcasing a wide range of resorts, guesthouses, and luxury services. In addition to promoting the country’s stunning natural beauty, MMPRC will also curate a cultural experience to replace the Maldives’ traditional “Maldivian Night” event, once held at ITB Berlin. This new showcase will offer international audiences a taste of Maldivian cuisine, music, and arts, highlighting the country’s unique cultural identity.

ATM: A Gateway for Regional Tourism Growth

The growing importance of ATM is not limited to the Maldives. The event has become a central hub for countries across the Middle East, Asia, and beyond to showcase their tourism offerings. In 2025, exhibitors from Asia will increase notably, with countries like India and China significantly expanding their participation. This highlights the region’s increasing influence in the global tourism market, particularly as Asia emerges as the fastest-growing region for tourism recovery.

Saudi Arabia, for instance, will spotlight its ambitious Vision 2030 at ATM 2025, with major tourism projects like the Red Sea Coast and NEOM taking center stage. Similarly, the UAE, Qatar, and other Middle Eastern countries will showcase their advancements in tourism infrastructure and evolving cultural tourism offerings.

The Middle East’s tourism sector has demonstrated impressive resilience post-pandemic, with the region recording a 32% increase in international arrivals over pre-pandemic 2019 levels. This robust recovery is expected to continue, with ATM 2025 providing an invaluable platform for international buyers and stakeholders to tap into this growing market.

A New Era for Tourism in the Maldives and Beyond

For the Maldives, ATM 2025 represents more than just a change in venue; it signals the country’s readiness to adapt to global tourism dynamics and the growing influence of the Middle East as a tourism hub. By focusing on Dubai and the Arabian Travel Market, the Maldives positions itself as a key player in a rapidly changing global tourism landscape, one that increasingly demands accessibility, connectivity, and cultural engagement.

Beyond the Maldives, ATM 2025 will likely become a game-changer for the global tourism industry. The event will highlight the importance of sustainability, technology, and cultural exchange as key drivers of growth. It will also offer valuable insights into the challenges and opportunities facing the global travel market, from the impacts of AI to the need for sustainable tourism practices.

As the travel industry continues to evolve, ATM 2025 will serve as a testament to the power of collaboration, innovation, and forward-thinking strategies. For countries like the Maldives, it represents the perfect opportunity to showcase not just their natural beauty but also their evolving tourism models that embrace cultural heritage, sustainability, and technological advancements.

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