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Sheraton Maldives Enters Second Phase of Coral Conservation Project

Underwater Coral Regeneration program at Sheraton Maldives.

Sheraton Maldives Full Moon Resort & Spa has unveiled the second phase of its Coral Regeneration Programme. The resort made the announcement today, corresponding with the World Nature Conservation Day.

Reefscapers has been appointed by the Maldivian Government’s Environmental Protection Agency as custodians of the coral colonies in the Gulhi Falhu lagoon. The coral colonies were destined to be either relocated or destroyed during the lagoon reclamation project. Sheraton Maldives assist in relocating these colonies to its lagoon. Likewise, this helps to regenerate the house reef that had been damaged by a combination of natural events in the region.

Interactive frame building activities led by experts, offer guests hands on experience on the continuity of marine wildlife, whilst reducing one’s own coral reef footprint. The structures are built locally in Baa Atoll Fulhadhoo, providing an alternative business source to its 250 inhabitants. The inhabitants primary source of income is fishing.

This initiative is an important aspect of the property’s commitment to protecting and preserving their environment through day-to-day operation. The initiative encompasses as a part of Marriott’s wider “Serve 360: Doing Good in Every Direction” campaign. As part of this sustainable focus, the resort eliminated all single use plastic straws and bottles. These are replaced with environmentally sustainable paper straws and reusable glass bottles.

Reefscapers Coral Propagation projects rank as some of the most successful in the world, founded by Marine Environment Consultant, Sebastien Stradal. To date, the team has transplanted more than six thousand coral frames using over 40 species of corals. The ecological benefits derived from the implementation of these new reefs are patent, contributing to the overall diversity of wildlife and increase the productivity of a reef flat.

Sheraton Maldives Full Moon Resort & Spa is situated on the private island of Furanafushi in the Republic of Maldives, a 15-minute speedboat ride away from Malé International Airport. The resort is among the first resorts to offer complimentary transfers to its discerning guests. The five-star resort offers 176 guest rooms designed to blend into the surrounding turquoise waters, pristine beaches, and lush greenery. In addition to 7 unique restaurants and bars, the Shine Spa for Sheraton located on its very own island. Additionally, Sheraton Maldives Boasts 3 outdoor tropical fresh water pools.

Feature image by Sheraton Maldives
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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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