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Singapore Airlines: KrisFlyer Programme Celebrates 25 Years!

SilverKris Lounge
KrisFlyer is marking two major milestones as the Singapore Airline (SIA) Group's lifestyle programme celebrates it's 25th anniversary while also marking the milestone of crossing eight million members in January 2024.

The KirsFlyer reward programme introduced by SIA allows its loyal fliers to explore extensive dining, shopping and a variety of other experiences on top of earning and redeeming miles. As SIA puts it, ‘be rewarded for doing the things you love’. With this, KrisFlyers get to accumulate miles to redeem or upgrade their next flight as well as mix miles and cash to offset the cost of tickets. 

Marking 25 Years to KrisFlyers

SIA launched the frequent flyer rewards system all the way back in 1999, marking its 25th anniversary this year. On this happy occasion, SIA also announced another milestone as the membership programme reached eight million members in January 2024!

Today, KrisFlyer is a market-leading lifestyle-centric rewards programme thanks to the strong support of our members, who enjoy wide-ranging accrual and redemtopn opportunities beyond flights to various needs in their daily life. We look forward to celebrating out 25th anniversary and KrisFlyer’s membership milestone with these wide-ranging promotions. We will continue to find ways to enhance the programme’s value to our members in the coming years says Mr. Dai Haoyu, Acting Senior Vice President Marketing Planning, Singapore Airline.

In celebration of this major milestone, SIA has announced a range of offers and promotions that its KrisFlyer members can enjoy to mark the occasion!

Bonus Miles Promotions

KrisFlyer members are now welcome to enjoy a range of promotions which starts off this February. KrisFlyers members are to earn 50% more miles for all SIA flights booked on the website from 1 to 10th February 2024, for travel between July 1st to 30th November 2024. Members can make this offer even more enticing by using a Mastercard credit or debit, which makes them eligible to enter a lucky draw. Prices range from one million, 500,000, or 250,000 KrisFlyer miles up for grabs.

If you’re a KrisFlyer who loves the KrisShop, this is your chance to shop till you drop and earn miles. From February 1 to 14, 2024, KrisShop is giving away 250 bonus miles for every S$25 spent on the platform using a Mastercard credit or debit. If you spend a maximum of S$100 on a travel experience with Pelago, earn up to 2,500 bonus miles as well!

Members can also participate in a contest on KrisFlyer’s Facebook and Instagram pages from 5 to 25 February 2024. Share your KrisFlyer dream travel destination and one experience or item you would like to redeem with the KrisFlyer mile and stand a chance to win 25,000 miles!

Earn Status Credits Beyond the Skies with Singapore Airline

PPS Club and KrisFlyer members stand a chance to earn PPS Value and Elite miles for cash spending on Kirs+, KrisShop, or Pelago from March to May 2024. For every S$3 spent or 1 Elite mile for every S$1 spent on non-flight activities, members will earn 1 PPS value! This is capped at 2,500 PPS Value or 5,000 Elite miles. 

Discounts and Spending Offers for KrisFlyer Members

Last but not least, KrisFlyer members can also enjoy mile redemption discounts from 15 to 29th February 2024 for the following:

  • KrisShop: Up to 50% miles redemption discounts for selected product categories on rotation
  • Pelago: 25% mile redemption discounts for experiences 
  • KrisFlyer vRooms: 25% mile redemption discounts for hotel rooms and car rental bookings

Members who redeem their miles via Spontaneous Escapes can also enjoy an additional benefits of a one-month travel eligibility period. These benefits are applicable for flights redeemed between 15 and 29 February 2024.

There will also be more than 40 limited-time deals for purchase via Kris+, such as 25% discount dining and shopping vouchers. The first 2,500 users who spend a minimum of S$100 on Kris+ using a Mastercard credit or debit card will also receive an instant rebate of S$25 in KrisPay miles!

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JetBlue and Etihad Airways Announce Loyalty Partnership!

Etihad Airways, the national airline of the United Arab Emirates and JetBlue, New York’s Hometown Airline® have announced the addition of loyalty benefits starting 8 May 2024. This new loyalty program is a part of its long-standing codeshare partnership. The agreement between the two airlines was celebrated at Dubai’s Arabian Travel Market.

As part of this partnership, members of JetBlue’s TrueBlue loyalty programme and members of Etihad Guest, the loyalty programme of Etihad Airways, will now be able to earn and redeem Miles in the programme of their choice when flying across the network of either airline.

This partnership complements the respective programmes’ portfolio of redemption options with Etihad Guest Miles. Guests can use these redeemable against a wide range of experiences from flights and worldwide hotel stays to converting miles into a reward card for shopping. In addition, last year JetBlue launched its new TrueBlue loyalty program. With this members were introduced to:

  • Tiles to track the status
  • Perks You Pick®
  • Expanded Mosaic levels for the airline’s most loyal customers
  • More ways to earn perks and status than ever before

Understanding that no two travellers are alike, TrueBlue gives customers the ability to choose the rewards that are most valuable to them. With this travellers can earn points whether they fly, buy, drive or shop. 

JetBlue has been an important partner for Etihad for almost a decade and we’re thrilled to be extending this partnership to our loyalty programmes, benefitting both of our airlines’ valued members. We look forward to welcoming and rewarding TrueBlue members, says Mark Potter, Managing Director Etihad Guest.

The customer loyalty offerings build on both airlines’ near decade of partnership. This delivers access between New York and Boston to Etihad’s global network of more than 70 destinations. Additionally, travellers can also explore over 40 destinations across JetBlue’s network within the Americas.  

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