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SO/ Maldives Nominated for Condé Nast Traveler’s 2024 Readers’ Choice Awards!

SO/ Maldives proudly announces its nomination at the prestigious Condé Nast Traveler’s 2024 Readers’ Choice Awards. The resort has been nominated for the award under the ‘Resorts’ category. This recognition comes as a testament to the resort’s commitment to excellence in hospitality and unparalleled guest experiences.

SO/ Maldives is one of the most recently opened resorts in the Maldives. Since its opening in November 1, 2023, SO/ Maldives has captured the imagination of travellers worldwide. The resort brings travellers avant-garde design, culinary mastery, and immersive cultural experiences. Celebrating its grand opening, SO/ Maldives recently hosted its sensational Grand Opening Party. With the theme ‘An Invite to the Front Row’ the resort showed a sneak peak into the resort on March 23, 2024.

The Grand Opening Party was a sensory extravaganza. The resort showcased a fusion of global collaborations, artistic flair, and Maldivian charm against the breathtaking backdrop of Emboodhoo Lagoon. Guests were treated to an unforgettable evening of haute couture, culinary delights, live performances, and exclusive wellness retreats.

Highlights from the Grand Opening Party & Nomination for The Condé Nast Traveler’s 2024 Readers’ Choice Awards

There were quite a few memorable highlights to the evening, where guests got an invite to the front row. The evening was marked with the first international fashion show in the Maldives. The show was hosted in collaboration with Milin, a renowned Thai fashion house. Adding on, SO/ Maldives also collaborated with local artist Riffath. At the grand opening party Riffath showcased the exclusive Flying Dress Edits.

Culinary delights at SO/ Maldives

SO/ Maldives also took this opportunity to showcase the culinary delights at the resort to its visitors. Renowned Chef Dharshan Munidasa curated a menu that defied conventional boundaries. The chef infused global culinary experiences with exquisite flavors from his acclaimed restaurants. Additionally, award-winning bartender Jenna Hemsworth delighted guests with expertly crafted cocktails, adding a touch of glamour to the affair.

A Memorable Evening Under the Starlit Sky

The evening was amplified by live performances from world-class musicians and DJs. This included Maldivian band Project Groove, Thai sensation Lydia Sarunrat Deane, and DJ Basil rom Dubai. To end the night, SO/ Maldives also marked its first earth hour, completed with a lavish beach buffet. The beach bonfire and traditional Maldivian Boduberu performances under the starlit sky was the final touch to a memorable evening of celebrating SO/ Maldives.

Cast a Vote for SO/ at The Condé Nast Traveler’s 2024 Readers’ Choice Awards

Travellers who are in love with the fashion and flare of SO/ Maldives can now vote for the resort at the prestigious Condé Nast Traveler’s 2024 Readers’ Choice Awards. Voting closes on June 30th at 11:59PM EDT. Cast your vote now.

In addition to this nomination, SO/ Maldives has recently also won the category of Architectural Design Resort – Luxury at the 5th LIV Hospitality Design Awards. This win marked the first award for SO/ Maldives, one of the latest luxury properties to open in the beautiful destination.

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Maldives Signs Partnership with Liverpool FC as Official Tourist Destination

Liverpool FC and Maldives sign Tourism Partnership

The Maldives, renowned for its breathtaking islands and luxurious resorts, has taken a bold step to enhance its global tourism reach through an exciting new partnership with Liverpool Football Club (LFC). Announced by the Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), this multi-year agreement designates the Maldives as the official tourist destination partner of one of the world’s most iconic football clubs, covering both the men’s and women’s teams. This partnership aims to showcase the Maldives to a vast international audience, thereby driving a surge in high-value tourism to the island nation.

A Global Stage for the Maldives

Liverpool FC engages an audience of over 205 million followers globally, giving Visit Maldives an unparalleled platform to attract potential travelers. By leveraging the club’s influential reach, the Maldives plans to draw an additional 100,000 tourists in 2025, generating over $100 million for the country’s tourism revenue. Additionally, on April 2nd, during a high-profile match against Everton, the Maldives will unveil the partnership, with branding prominently displayed on LED boards at Anfield Stadium, ensuring millions of viewers worldwide see it.

This strategic alliance extends beyond brand visibility at LFC matches. Visit Maldives will place billboards across Europe, targeting affluent travelers in key markets, and secure coverage in LFC’s official publications and digital platforms. With LFC’s TV audience exceeding 211 million per season and 53 million followers on social and digital channels, the Maldives positions itself as a top destination for luxury travelers and football fans alike.

Exclusive Experiences and Sports Tourism

Moreover, this partnership offers the Maldives unique opportunities, including the creation of a Liverpool Academy in the Maldives, further boosting sports tourism. The academy will attract aspiring athletes and football fans, blending their love for the sport with the beauty of the Maldives’ stunning surroundings. In addition, additional fan zones, appearances by LFC legends, and interactive digital campaigns will further engage audiences and drive travel interest.

As a part of this effort, Visit Maldives will incorporate these activations into their global events, fairs, and roadshows, building a cohesive branding presence that emphasizes the Maldives as a luxury destination. The partnership will reach over 397 million people per season, with an expected media value of over $17 million annually, thus delivering a significant return on investment.

A Shared Commitment to Sustainability

Beyond tourism, this partnership reflects a mutual dedication to sustainability. Both LFC and the Maldives commit to protecting the environment, with LFC’s “The Red Way” program promoting sustainability in sports, while Visit Maldives champions ocean conservation and eco-friendly tourism. Since the Maldives faces challenges from rising sea levels and climate change, this collaboration highlights the importance of sustainable practices in preserving the island nation’s unique ecosystem.

Ben Latty, LFC’s Chief Commercial Officer, highlights the mutual goals of sustainability and unforgettable experiences in this partnership. Meanwhile, Ibrahim Shiuree, CEO & MD of Visit Maldives, expresses pride in aligning with Liverpool FC, noting that the collaboration will bring the Maldives closer to millions of passionate football fans and offer them a once-in-a-lifetime opportunity to experience the “Sunny Side of Life.”

Forging a New Era in Global Tourism

This partnership between Visit Maldives and Liverpool FC marks a significant milestone in the Maldives’ tourism marketing strategy. Not only does it strengthen the Maldives’ position as a premier luxury destination, but it also connects with global football fans, inviting them to experience the beauty and tranquility of the islands. Ultimately, by combining world-class tourism with the passion of football, the Maldives aims to capture the hearts of millions, inspiring them to choose the Maldives for their next unforgettable adventure.

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