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Soneva and Biogents succeed in Sustainable Pest Management Practices in the Maldives

insects on tree maldives
Soneva Fushi has found success with an island-wide, insecticide-free mosquito management solution in partnership with Biogents.

Soneva Fushi has found success with an island-wide, insecticide-free mosquito management solution in partnership with Biogents. While many resorts use chemical fogging to manage the mosquito population, Soneva recently revealed that for more than a year they have been working with Biogents, a company at the forefront of international mosquito control research, in order to introduce a sustainable, insecticide-free mosquito management system.

Soneva has revealed that the aim of this partnership between Soneva and Biogents is to bring the mosquito population on the island of Kunfunadhoo, the home of Soneva Fushi, down to zero, to show the international community that it is possible to use sustainable insecticide-free alternatives in mosquito control and to be the first mosquito-free island in the Maldives.

Starting July 2019, a month into the operation, a sharp decline in the number of mosquitoes trapped on the island was already observed, and today the mosquito population has been reduced by around 95-98%. Soneva’s target is to eliminate all mosquitoes on Kunfunadhoo island by the end of 2020.

At Soneva, we have always used nature as an inspiration for our innovation. In fact, our organizational structure is inspired by the relationship of the planets to each other. In the middle of last year at Soneva Fushi, we set a target to become the first island to be completely mosquito-free. We installed more than 500 Biogents traps throughout the island. While some mimic mosquito breeding sites, others hold a sachet that mimics human sweat with the smell of lactic acid. We also add a mix of sugar water and yeast as a means to produce carbon dioxide, mimicking exhaled human breath. So, these traps smell and breathe like a human being. The mosquitoes are lured into a catch-bag where they dry out and die.

In the first weeks of implementing this, the traps caught up to 9,000 mosquitoes a day, on average 20 mosquitoes per trap. Since then, this number has reduced to single digits. We have two mosquito species on the island, the Aedes and the Culex. The Culex is nearly extinct and we hope that the Aedes will soon follow. It is my hope that this will be a perfect example of how closely following and understanding the laws of nature, and innovating around it, one can find solutions that end up being more effective than solutions that are the result of bioengineering.

Sonu Shivdasani, Soneva’s CEO and Co-Founder stated.

Does eliminating mosquitoes impact the ecosystems?

Biogents has assured Soneva that eliminating mosquitoes from the island will have no impact on the local food chain and ecosystems, as Kunfunadhoo has low biodiversity and no freshwater aquatic ecosystems where mosquito larvae are a necessary part of the food chain. The halting of chemical fogging has also resulted in the appearance of a greater diversity of flora and fauna on the island.

Before the partnership with Biogents, the mosquito population at Soneva Fushi was managed by a conventional pest control company with hot fogging and mist blowing. However, the mosquito population built strong resistance to this treatment over time, rendering it ineffective. Moreover, fogging is directed against adult mosquitoes only.

While mosquitoes turned resistant, the fogging reduced the number of other insects usually found on Kunfunadhoo Island, including species of butterflies, dragon flies, bumble bees, beetles and more. Now, with the new mosquito management system, guests and Hosts alike have seen an increase in the Maldives’ native insects.

These natural pollinators are now back in abundance, which means there are more flowers, more fruits and Soneva Fushi’s organic gardens are thriving as a result with more produce to serve its restaurants. With the increase in fruits and insects, there are also more birds visiting the shores of Kunfunadhoo and fire flies are once again spotted at night.

Improving the efficacy of mosquito traps has always been the core expertise of Biogents. So, we had the right tools to offer, but the approach also needs a solid understanding of mosquito ecology. Soneva really understands this, and thanks to the vision and expertise of all the involved partners, the project is indeed setting new standards.

Dr. Andreas Rose, Co-Founder and Management Board Member of Biogents stated.

The Mosquito Traps

Two types of mosquito traps, with a total of more than 500, have been deployed across the island: the BG-GAT, which is a passive trap for egg-laying tiger mosquitoes that have bitten someone and are searching for a place to lay eggs; and the BG-Mosquitaire CO2, which attracts mosquitoes in search of blood. Carbon dioxide, produced through yeast and sugar fermentation helps attract the mosquitoes in combination with lactic acid that humans emanate from the skin.

In tandem to placing the traps, Knols and Jahir also educated Soneva Fushi’s Hosts about mosquito breeding sites and how to reduce the amount of stagnant water found on the island. This included reducing the use of tarpaulins, island clean-up days to remove coconut shells and any other objects that could contain water, and daily inspections of island sectors for the presence of mosquito larvae.

Recently, Soneva gifted a number of mosquito traps to Parliament in Malé, the capital of the Maldives, and is currently deploying traps at Soneva Jani in the Noonu Atoll. There, in a time-frame of 48 hours, a single BG-Mosquitaire CO2 trap caught a record number of 2,972 mosquitoes.

About Soneva

Soneva is a pioneering family of hospitality properties and products, offering holistic encounters in luxurious and inspiring environments – from world class resorts to outstanding natural locations. Combining luxury with a conscientious approach to sustainability and the environment, and proactively changing the nature of hospitality, it delivers intuitive service and meaningful experiences to the guests.

About Biogents

Biogents is a research-driven company that develops new and improved methods to control mosquitoes in an intelligent, targeted, and environmentally safe manner. Founded in 2002 as a spin-off from the mosquito research lab at the University of Regensburg in Germany, Biogents develops and produces highly efficient mosquito traps for a wide range of applications and customers, from surveillance to control.

Feature image by Soneva
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The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

In today’s rapidly evolving digital landscape, social commerce is redefining the way travelers discover, plan, and book their trips. On a recent episode of the Skift Podcast, Jeremy Jauncey, CEO of Beautiful Destinations,joined Sarah Kopit and Seth Borko to discuss the growing influence of social media platforms like TikTok and Instagram on travel. Their insights highlight how brands and destinations can leverage these changes to engage modern travelers more effectively.

How Is Social Commerce Changing the Way We Travel?

We are in the most exciting time in the history of travel marketing,” said Jauncey, whose company Beautiful Destinations has pioneered high-quality digital storytelling to inspire wanderlust worldwide. “The way people discover travel is fundamentally different now. The traditional model of searching for a destination, visiting a travel agent, and booking through a website is rapidly being replaced by social commerce.

Social commerce merges social media influence with direct consumer purchases, allowing users to discover destinations through organic content and seamlessly book their next trip without leaving the app. Platforms like TikTok, Instagram, and YouTube have become virtual travel agencies, where users find inspiration and make real-time booking decisions based on what they see.

According to Seth Borko, a senior research analyst at Skift, younger generations are driving this shift, placing greater trust in influencers and user-generated content over traditional advertisements.

Millennials and Gen Z are scrolling through their feeds and seeing firsthand experiences from people they follow and admire. That authenticity is what makes them act,” Borko explained. “This isn’t just advertising; this is experiential storytelling with a call to action.

Why Is Short-Form Video the Future of Travel Marketing?

One of the key drivers behind this transformation is short-form video content.

Instagram Reels and TikTok have changed the game,” Jauncey noted. “A 15-second video can transport a user to a remote island in the Maldives or a street market in Bangkok. And with a simple tap, they can book a flight, hotel, or experience right there on the platform.”

Unlike traditional marketing strategies, which often require multiple steps from inspiration to booking, social commerce streamlines the process. Integrated ‘Book Now’ buttons and social-first travel agencies enable travelers to go from watching a video to confirming a reservation within minutes.

Sarah Kopit, Editor-in-Chief at Skift, emphasized the importance of adapting to these changing consumer behaviors.

Travel companies that are still relying on static images and generic ads are falling behind,” Kopit stressed. “You need to be in the spaces where your audience spends time – and right now, that’s TikTok, Instagram, and even emerging platforms like BeReal.

How Are Influencers and Community Engagement Driving Travel Bookings?

The conversation also highlighted the crucial role of content creators and travel influencers in driving bookings. Unlike traditional advertising, influencer marketing fosters trust through authenticity and relatability.

Travelers want to see real people experiencing real moments,” Jauncey explained. “It’s no longer about polished, overproduced ads. It’s about storytelling through a lens that feels personal and attainable.

This shift has led to the rise of micro-influencers—travel creators with smaller yet highly engaged audiences. These influencers often provide in-depth guides, real-time experiences, and unfiltered reviews, making their recommendations more credible.

We’re seeing a shift away from big celebrity endorsements toward niche, passionate creators who actually visit and experience the places they promote,” Borko added. “They drive more conversions because their followers see them as trustworthy sources.”

What Does the Future of Travel Marketing Look Like?

As social commerce continues to expand, industry experts agree that travel brands must adapt or risk being left behind. Key takeaways from this discussion include:

Short-form video is the future of travel marketing. Brands should invest in compelling, mobile-friendly content that captures users’ attention within seconds.

Seamless booking experiences drive conversions. The fewer steps between inspiration and purchase, the higher the likelihood of bookings.

Authenticity is key. Travelers engage more with real, relatable experiences from influencers and user-generated content.

Community engagement matters. Travel brands that foster relationships with their audiences rather than solely pushing sales will see greater long-term success.

The brands that will succeed in this new era of travel are the ones that recognize the power of social discovery and immediate action,” Jauncey concluded. “This is no longer the future – it’s happening right now.

As the travel industry shifts toward experience-driven, mobile-first marketing, companies that embrace social commerce will be at the forefront of the next travel boom. For travel brands and destinations, the message is clear: adapt now, or risk being left behind in a world where the next viral destination is just one scroll away.

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