Super Bowl 2024: The Biggest Ads and Halftime Shows

Once a year, people from all walks of life come together to celebrate one of the biggest events hosted in America annually. The Super Bowl. The first Super Bowl game dates all the way back to January 15, 1967. Since then, however, the game has evolved into something more than just American football. Lately, the Super Bowl fan crowd is split into two.

The first half is fully committed to watching the National Football League (NFL) play. The second half shows up for the amazing advertisements and the ground-breaking performances. The Super Bowl week for this year just started, and so far we have seen some amazing performances from artists we all love. So, let’s look at a rundown!

Pregame Performances

By now, we’ve all seen the reaction TikTok videos all over social media. This year’s Super Bowl games are filled with some of the fan favourites, both for performances and guests. Everyone from Taylor Swift to Ice Spice and Lana Del Rey were spotted having a blast!

National Anthem by Reba McEntire

This years pre-games were started off with the national anthem, performed by the Queen of country herself. Reba McEntire. Although it’s no surprise that her performance was astonishing, it did cause a bit of a debate. It was her first time performing at the Super Bowl and there is a debate on whether pushed the clock past the set line of 90.5 seconds or not. It might seem silly for those who do not partake in the annual entertainment of the game. However, it appears that the length of the song is a popular prop bet at the Super Bowl. And this year, the prop bet’s started early. McEntire’s performance left many wondering whether her by adding an extra “the brave” extended the time limit or not.

Post Malone Performs America the Beautiful

Post Malone sung his heart out at the Super Bowls this Sunday, performing America the beautiful. This iconic anthem, originally by Ray Charles was performed by Post Malone in a melodic tone. In an interview with the Billboard, Post Malone had hinted to his performance, stating that he often sings the song at the top of his lungs. During this iconic performance, we were also able to catch a glimpse at none other than Taylor Swift and Blake Lively in the audience!

Andra Day Performs ‘Lift Every Voice and Sing’

Grammy winning singer and Oscar nominated actress Andra Day performed an astonishing performance as the last act of the pregames this year. The singer, who I best known for her strong vocal chops worked with coach Rob Stevenson for this years performance. Even for Day, this was the first time performing at the games, stating that she was proud to represent her ancestors at the Super Bowl. Day stated that she stopped singing the national anthem because she wanted to sing the black national anthem first.

Super Bowl Halftime Show Performance – Usher & Alicia Keys

The Halftime show is likely the biggest event of the Super Bowl – excluding the actual game of course. This year, the games took us all by surprise with a mind-blowing performance by Usher and Alicia Keys. For a majority of the millennials as well as Gen Z’s these two musicians are extremely iconic. For some, Usher’s songs such as OMG, My Boo and DJ Got us Fallin’ in Love are still on repeat as favourites.

The same goes for Alicia Keys of course, who is still well known for her hit If I Ain’t Got you and Girl on Fire.

Usher kickstarted the halftime by performing ‘Love in this Club’, a release from 2008! Although fans were expecting a favourite such as OMG, Usher’s performance was still praised, as fans gathered around to watch their favourite artists perform. For the next act, Alicia Keys was brought on stage as the duo performed ‘My Boo’. And let’s just say, this performance is all anyone is talking about. Apart from the vocals, the chemistry on stage has fans losing their minds! From he outfits, the amazing vocals and song choices, Usher and Alicia Keys absolutely nailed this years performances.

Mind-blowing 2024 Super Bowl Commercials

On top of the competitive football game and the mind-blowing performances, the Super Bowl commercials are also a part of the entertainment. Every year, fans wait around for some of the most creative ads, with popular celebrities. It’s like watching a short movie featuring all of the big stars! This year, there were 59 different commercials created for the games! USA today has already ranked all 59 of them from the best to the worst, so let’s have a look at the top 05

1. ‘Like a Good Neighbaaa’ – State Farm

First place was taken up by the State Farm advertisement, ‘Like a Good Neighbaaa’. For this commercial, two iconic actors Arnold Schwarzenegger was reunited with Danny DeVito. Whether it was the funny bit or the old actors reuniting that made this the favourite, we will never know.

2. ‘The DunKings’ – Dunkin’

We all love a good Dunkin’ donut and coffee, but what do we love even more? A good Dunkin’ Ad, featuring Ben Affleck, Matt Damon, Tom Brady, Jack Harlow, Jennifer Lopez & Fat Joe. They almost left us wondering, just how much was the budget for this Ad?

3. ‘Perfect 10’ | The Kia EV0 – KIA

While the first two advertisements had more of a comedic undertone, third place was taken up by a heartfelt one. Featuring the new Kia EV9 model by KIA, the advertisement touched the hearts of many. The Ad followed the special moments of a little girl and her grandfather. Let’s just say this one was a tear jerker!

4. ‘ Worth Remembering’ – Uber Eats

Watched The Beckhams or Friends on Netflix recently? Well, this Ad took us right back to our favourites. The Uber Eats commercial featured Jennifer Aniston, David Schwimmer, USHER, the David Beckham, Victoria Beckham, and Jelly Roll. These food deliver apps have been delivering some memorable advertisements of as late. It’s worthwhile mentioning the recent Ad for Just Eats featuring Latto and Christina Aguilera. Now that one really broke the internet.

5. ‘Born to Play’ – NFL

The fifth place was taken up by an NFL ad, which follows the dreams of a little boy from Ghana. As he aspires to become an NFL player, Osi Umenyiora gives him a motivational talk. In addition to being inspiring, this Ad probably took the spot for a little run-down memory lane for childhood dreams.

Although these were the top five, there are quite a few Ads that are slowly becoming major hits on social media. We got a special glimpse of ‘The Wicked’ trailer with Ariana Grande, the Michae; CeraVe Ad that has been making people debate whether he owns CeRave or not, Aubrey Plaza for the Mountain Dew Ad, Addison Rae for NERDS gummy and DoorDash, and of course the Beyoncé ‘Can’t be Borken’ full-commercial for Verizon which was set up in the the popular street of Wisteria Lane from Depsarate Housewives! Beyoncé broke the internet on the Ad and in real life!

The Actual Super Bowl Game

Let’s just say other than looking at Beyoncé and Taylor Swift in the audience, fans of American Football also loved the actual game. This year, the Kansas City Chiefs made history by becoming the first back-to-back Super Bowl Champions. The Kansas City Chiefs defeated the San Francisco 49ers 25-22 in overtime in Super Bowl LVIII in Las Vegas! Although this win was celebrated by all Kansas City Fans, this was also a big moment for Swifts from all around the world. Travis Kelce was spotted after the win, hoisting the Lombardi Trophy with his girlfriend Taylor Swift!

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What Is the Marriott Bonvoy and Emirates Skywards Partnership?

Marriott Bonvoy is the loyalty program for Marriott International’s vast hotel portfolio, including more than 30 brands worldwide. Emirates Skywards is the frequent flyer program of Emirates Airlines, flying to over 140 destinations globally. Together, they’ve been partnering for over 10 years to let travelers earn rewards faster now with a new feature that lets you convert Skywards Miles to Marriott Bonvoy Points and vice versa.

How Does the Points and Miles Conversion Work?

The key highlight of this partnership is the seamless conversion between Marriott Bonvoy Points and Emirates Skywards Miles:

Convert Marriott Bonvoy Points to Emirates Skywards Miles: For every 3 Marriott Bonvoy Points, you get 1 Skywards Mile. Plus, if you convert 60,000 points, you receive a bonus of 5,000 Skywards Miles.
Convert Emirates Skywards Miles to Marriott Bonvoy Points: Starting now, you can convert 3 Skywards Miles into 2 Marriott Bonvoy Points. The minimum transfer is 3,000 Miles.

To make a conversion, log in to your Emirates Skywards account, enter your Marriott Bonvoy membership details, and convert easily on the Emirates website.

Double Your Rewards Earn Both Points and Miles

Here’s how you earn more rewards by linking your accounts:

When staying at Marriott Bonvoy hotels: Earn 1 Skywards Mile for every USD 1 spent, on top of your Marriott Bonvoy points.
When flying Emirates: Marriott Bonvoy Gold Elite and above members earn 3 Marriott Bonvoy Points for every USD 1 spent on Emirates flights, in addition to Skywards Miles.

If you have elite status in either program, you also get special perks like priority check-in, priority boarding on Emirates flights, late hotel checkout, and complimentary in-room Wi-Fi.

Who Can Benefit Most from This Partnership?

This program is perfect for frequent travelers who fly with Emirates and stay at Marriott hotels regularly. To maximize benefits:

Marriott Bonvoy Gold Elite, Platinum Elite, Titanium Elite, and Ambassador Elite members earn bonus points on Emirates flights and get airport perks.
Emirates Skywards Silver, Gold, and Platinum members earn miles on Marriott stays and receive hotel elite benefits like late checkout and priority check-in.

Keep in mind, you need to be registered with both programs under the same name and link your accounts to enjoy these benefits.

Why This Partnership Matters for Travelers

With this upgraded collaboration, your travel rewards become more flexible and valuable. Whether you want to use your points to book a luxurious hotel stay across 144 countries or redeem miles for flights to 158 destinations, this partnership opens doors to a more rewarding travel experience.

It’s especially helpful if you want to switch between earning hotel points and airline miles without losing value. Plus, the ability to earn both simultaneously makes every trip more rewarding.

How to Get Started

Make sure you are an active member of both Marriott Bonvoy and Emirates Skywards.
Link your accounts online through the Your World Rewards portal or Emirates website.
Start earning double rewards on flights and hotel stays.
Convert points and miles easily whenever you want to enjoy stays or flights.
Don’t forget to check your elite status perks before booking to get the most value.

Elevate Your Travel Rewards with Marriott and Emirates

If you travel often, this enhanced Marriott Bonvoy and Emirates Skywards partnership gives you more freedom and flexibility to earn and spend rewards across a global network of hotels and flights. The ability to convert miles to points and vice versa means your loyalty rewards can work exactly how you want them to whether that’s booking your next Emirates flight, upgrading your hotel stay, or simply enjoying exclusive perks.

Link your accounts today to start maximizing your travel rewards and experience the best of both worlds the comfort of Marriott hotels and the luxury of Emirates flights all while earning twice the rewards.

*As announced on 27th May 2025 by Emirates