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Super Bowl 2024: The Biggest Ads and Halftime Shows

The Super Bowl Games
Since its inception in 1976, the Super Bowl has come a long way, marking one of the most highly anticipated American football games of the year.

Once a year, people from all walks of life come together to celebrate one of the biggest events hosted in America annually. The Super Bowl. The first Super Bowl game dates all the way back to January 15, 1967. Since then, however, the game has evolved into something more than just American football. Lately, the Super Bowl fan crowd is split into two.

The first half is fully committed to watching the National Football League (NFL) play. The second half shows up for the amazing advertisements and the ground-breaking performances. The Super Bowl week for this year just started, and so far we have seen some amazing performances from artists we all love. So, let’s look at a rundown!

Pregame Performances

By now, we’ve all seen the reaction TikTok videos all over social media. This year’s Super Bowl games are filled with some of the fan favourites, both for performances and guests. Everyone from Taylor Swift to Ice Spice and Lana Del Rey were spotted having a blast!

National Anthem by Reba McEntire

This years pre-games were started off with the national anthem, performed by the Queen of country herself. Reba McEntire. Although it’s no surprise that her performance was astonishing, it did cause a bit of a debate. It was her first time performing at the Super Bowl and there is a debate on whether pushed the clock past the set line of 90.5 seconds or not. It might seem silly for those who do not partake in the annual entertainment of the game. However, it appears that the length of the song is a popular prop bet at the Super Bowl. And this year, the prop bet’s started early. McEntire’s performance left many wondering whether her by adding an extra “the brave” extended the time limit or not.

Post Malone Performs America the Beautiful

Post Malone sung his heart out at the Super Bowls this Sunday, performing America the beautiful. This iconic anthem, originally by Ray Charles was performed by Post Malone in a melodic tone. In an interview with the Billboard, Post Malone had hinted to his performance, stating that he often sings the song at the top of his lungs. During this iconic performance, we were also able to catch a glimpse at none other than Taylor Swift and Blake Lively in the audience!

Andra Day Performs  ‘Lift Every Voice and Sing’

Grammy winning singer and Oscar nominated actress Andra Day performed an astonishing performance as the last act of the pregames this year. The singer, who I best known for her strong vocal chops worked with coach Rob Stevenson for this years performance. Even for Day, this was the first time performing at the games, stating that she was proud to represent her ancestors at the Super Bowl. Day stated that she stopped singing the national anthem because she wanted to sing the black national anthem first.

Super Bowl Halftime Show Performance – Usher & Alicia Keys

The Halftime show is likely the biggest event of the Super Bowl – excluding the actual game of course. This year, the games took us all by surprise with a mind-blowing performance by Usher and Alicia Keys. For a majority of the millennials as well as Gen Z’s these two musicians are extremely iconic. For some, Usher’s songs such as OMG, My Boo and DJ Got us Fallin’ in Love are still on repeat as favourites.

The same goes for Alicia Keys of course, who is still well known for her hit If I Ain’t Got you and Girl on Fire.

Usher kickstarted the halftime by performing ‘Love in this Club’, a release from 2008! Although fans were expecting a favourite such as OMG, Usher’s performance was still praised, as fans gathered around to watch their favourite artists perform. For the next act, Alicia Keys was brought on stage as the duo performed ‘My Boo’. And let’s just say, this performance is all anyone is talking about. Apart from the vocals, the chemistry on stage has fans losing their minds! From he outfits, the amazing vocals and song choices, Usher and Alicia Keys absolutely nailed this years performances.

Mind-blowing 2024 Super Bowl Commercials

On top of the competitive football game and the mind-blowing performances, the Super Bowl commercials are also a part of the entertainment. Every year, fans wait around for some of the most creative ads, with popular celebrities. It’s like watching a short movie featuring all of the big stars! This year, there were 59 different commercials created for the games! USA today has already ranked all 59 of them from the best to the worst, so let’s have a look at the top 05

1. ‘Like a Good Neighbaaa’ – State Farm

First place was taken up by the State Farm advertisement, ‘Like a Good Neighbaaa’. For this commercial, two iconic actors Arnold Schwarzenegger was reunited with Danny DeVito. Whether it was the funny bit or the old actors reuniting that made this the favourite, we will never know.

2. ‘The DunKings’ – Dunkin’

We all love a good Dunkin’ donut and coffee, but what do we love even more? A good Dunkin’ Ad, featuring Ben Affleck, Matt Damon, Tom Brady, Jack Harlow, Jennifer Lopez & Fat Joe. They almost left us wondering, just how much was the budget for this Ad?

3. ‘Perfect 10’ | The Kia EV0 – KIA

While the first two advertisements had more of a comedic undertone, third place was taken up by a heartfelt one. Featuring the new Kia EV9 model by KIA, the advertisement touched the hearts of many. The Ad followed the special moments of a little girl and her grandfather. Let’s just say this one was a tear jerker!

4. ‘ Worth Remembering’ – Uber Eats

Watched The Beckhams or Friends on Netflix recently? Well, this Ad took us right back to our favourites. The Uber Eats commercial featured Jennifer Aniston, David Schwimmer, USHER, the David Beckham, Victoria Beckham, and Jelly Roll. These food deliver apps have been delivering some memorable advertisements of as late. It’s worthwhile mentioning the recent Ad for Just Eats featuring Latto and Christina Aguilera. Now that one really broke the internet.

5. ‘Born to Play’ – NFL

The fifth place was taken up by an NFL ad, which follows the dreams of a little boy from Ghana. As he aspires to become an NFL player, Osi Umenyiora gives him a motivational talk. In addition to being inspiring, this Ad probably took the spot for a little run-down memory lane for childhood dreams.

Although these were the top five, there are quite a few Ads that are slowly becoming major hits on social media. We got a special glimpse of ‘The Wicked’ trailer with Ariana Grande, the Michae; CeraVe Ad that has been making people debate whether he owns CeRave or not, Aubrey Plaza for the Mountain Dew Ad, Addison Rae for NERDS gummy and DoorDash, and of course the Beyoncé ‘Can’t be Borken’ full-commercial for Verizon which was set up in the the popular street of Wisteria Lane from Depsarate Housewives! Beyoncé broke the internet on the Ad and in real life!

The Actual Super Bowl Game

Let’s just say other than looking at Beyoncé and Taylor Swift in the audience, fans of American Football also loved the actual game. This year, the Kansas City Chiefs made history by becoming the first back-to-back Super Bowl Champions. The Kansas City Chiefs defeated the San Francisco 49ers 25-22 in overtime in Super Bowl LVIII in Las Vegas! Although this win was celebrated by all Kansas City Fans, this was also a big moment for Swifts from all around the world. Travis Kelce was spotted after the win, hoisting the Lombardi Trophy with his girlfriend Taylor Swift!

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Emirates Services to Phnom Penh: Connecting You to Asia’s Gem!

Emirates has just made the exciting announcement, bringing back a loved route to travellers!

Starting May 1st, Emirates is set to bring back its daily Phnom Penh services via Singapore. This City in Cambodia is extremely popular among tourists for its beautiful sightseeing locations. As Cambodia’s biggest and wealthiest city with fine cultures and architecture, Phnom Penh is known as the ‘Pear of Asia’.

Phnom Penh’s linked schedule with Singapore is timed to provide travellers with optimal connecting opportunities. Travellers can explore connections in France, the UK, Germany, Switzerland, and the United States. This route is set to boost the Emirates’ Southeast Asian connectivity to and from Dubai, linking two trade and leisure centres in the region.

The resumption of our Phnom Penh services demonstrates our commitment to strengthening our Southeast Asian network, as we continue to create more opportunities for travellers to explore diverse and culturally rich destinations, and help businesses and exporters of all sizes establish stronger trade connections. We thank the Camboadian and Signapoean authorities for their support in establishing this new orute. We look forward to re-introducing our customers to yet another vibrant destination on our network as they explore the world, says Adnan Kazim – Emirates’ Deputy President, and Chief Commercial Officer.

The new Emirates services to Phnom Penh will offer 8 first-class private suites and 42 lie-flat seats in Business Class. Additionally Emirates services will also provide 31 spacious seats in Economy Class. Phnom Penh is one of the most popular Southeast Asian hubs for tourism trade and travellers from Europe and America. The city is currently building a new international airport with plans to start operating in 2025!

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