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Taj And Shangri-La Forms Strategic Alliance

02 glasses of champagne on a table over seeing a infinity pool over a turquoise lagoon in Maldives

Two of Asia’s most iconic luxury hotel groups, Shangri-La Hotels & Resorts and Taj Hotels Resorts & Palaces have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

Shangri-La Hotels & Resorts, based in Hong Kong and Taj Hotels Resorts & Palaces, based in Mumbai, cooperates in order to broaden their reach and scale across their 200 hotels, 27 countries and 131 destinations. Both Taj and Shangri-La are extinguished internationally for their exceptional service philosophy inspired by the cultures and traditions of the markets they operate in.

This association will officially come into effect in March this year with the introduction of the “Warmer Welcomes” program. The program consolidates Taj InnerCircle and Sangri-La’s Golden Circle guest loyalty programs hospitality alliance.

The “Warmer Welcomes” program will offer Shangri-La and Taj’s combined 6 million loyalty program members prominent benefits such as;

Recognition – Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with remarkable status matching.

Earn points – Members of either program will now be able to earn award points across 200 hotels, 27 countries and 131 destinations in their preferred programs while staying with Taj or Shangri-La. Key destinations include Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other more.

Seamless redemptions – As it is a merged effort, members will be able to convert points to redeem awards between both programs.

Madhu Rao, Shangri-La Acting President said “As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,”. He also mentioned “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

MD and CEO Taj Hotels Resorts and Palaces, Rakesh Sarna stated “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

As India and China are currently the fastest-growing major economies of the world, they have a flourishing outbound travel market in terms of number of travelers. They have also witnessed double-digit yearly growth rates for the past few years.

Shangri-La’s Golden Circle has introduced a number of new member benefits and partnerships as part of its “Loyalty Is” fifth anniversary celebration this year. The most recent benefit being ‘Infinite Journeys’ with Singapore Airlines. Other benefits offered include Golden Circle’s recently introduced programs such as Event Planner Rewards and ‘The Table by Golden Circle’, Shangri-La’s first global dining loyalty program.

Taj relaunched InnerCircle in 2015 with developed features and enhancements, applicable globally across all their hotels. The revamped program has no blackout dates, an easy redemption process with countless opportunities from accommodation, restaurants and spas, and all without worry of points expiring for active members. Taj InnerCircle also redesigned its Epicure program recently. Renewed with globally extended offers. The patrons of this service can now get an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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Marriott International Celebrates Second Wave of Graduates in Maldives Apprenticeship Program

Marriott International Celebrates Second Wave of Graduates in Maldives Apprenticeship Program

On April 19, 2025, Marriott International celebrated the success of 31 apprentices who graduated from the second batch of its Maldives Apprenticeship Program. The special ceremony took place at the Sheraton Maldives Full Moon Resort & Spa and featured key dignitaries, including Hon. Ibrahim Waheed, the Minister of Youth Empowerment, Information, and Arts, along with other officials from the Ministry of Youth Empowerment and the Maldives Institute of Technology (MIT). Additionally, Mark Fletcher, Marriott’s Area Director of Human Resources for Singapore and the Maldives, also attended to acknowledge the graduates’ achievements.

Hon. Ibrahim Waheed highlighted the program’s role in empowering the youth of the Maldives, commenting, “Today, we celebrate 31 apprenticeship graduates. These are 31 futures redefined—each a testament to what happens when opportunity meets action. To our apprentices, you step forward as ambassadors of possibility. And to Marriott International, thank you for not just supporting this program, but for championing it—your commitment to mentorship and local capacity building is truly admirable.”

A Collaborative Effort in Hospitality Training

The Marriott Apprenticeship Program is a collaborative effort between Marriott International, the Ministry of Youth, Sports, and Community Empowerment, and MIT. This 10-month program provides participants with a well-rounded education that includes theoretical lessons at MIT and hands-on experience at various Marriott resorts across the Maldives. Specifically, the apprentices received training in several key hospitality sectors, including front office operations, culinary arts, food and beverage service, and housekeeping.

By partnering with the Maldivian government, Marriott became the first international hospitality brand to support such an apprenticeship initiative in the country, reinforcing its dedication to developing local talent. In this way, the program supports Marriott’s broader mission to cultivate the next generation of leaders in the fast-growing Maldivian tourism industry.

Practical Experience Across Marriott’s Maldives Resorts

The apprentices completed their theoretical training at MIT before gaining practical experience at Marriott’s luxurious properties in the Maldives, such as The Ritz-Carlton Maldives, Fari Islands; The St. Regis Maldives Vommuli Resort; JW Marriott Maldives Resort & Spa; W Maldives; Le Méridien Maldives Resort & Spa; Sheraton Maldives Full Moon Resort & Spa; and The Westin Maldives Miriandhoo Resort.

True to the company’s guiding principle of “We Put People First,” Marriott focuses on helping young professionals grow and succeed. As a result of their hard work, all the graduates received Level-3 certification, officially recognized by the Maldives Qualification Authority (MQA). This certification acknowledges their successful completion of both the academic and practical components of the program, preparing them for careers in the hospitality industry.

Looking Ahead to a Bright Future

Mark Fletcher reflected on the program’s origins, noting, “When we launched this program in 2023, it was envisioned as a pilot, a leap of faith, grounded in belief. A belief in crafting talents of Maldivian youth, belief in the strength and collaboration, and belief in Marriott’s commitment to “take care” – not just our people but the communities where we serve. What began as an initiative is now a movement, and Marriott International is proud to be the first international hospitality brand to officially launch such apprenticeship program in the Maldives”

Ultimately, this graduation marks a key milestone in Marriott’s efforts to contribute to the long-term sustainability of the Maldives’ tourism industry by fostering a talented and skilled local workforce. Marriott looks forward to watching its graduates embark on successful careers and continue playing an essential role in the growth of the country’s hospitality sector.

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