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Taj And Shangri-La Forms Strategic Alliance

02 glasses of champagne on a table over seeing a infinity pool over a turquoise lagoon in Maldives

Two of Asia’s most iconic luxury hotel groups, Shangri-La Hotels & Resorts and Taj Hotels Resorts & Palaces have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

Shangri-La Hotels & Resorts, based in Hong Kong and Taj Hotels Resorts & Palaces, based in Mumbai, cooperates in order to broaden their reach and scale across their 200 hotels, 27 countries and 131 destinations. Both Taj and Shangri-La are extinguished internationally for their exceptional service philosophy inspired by the cultures and traditions of the markets they operate in.

This association will officially come into effect in March this year with the introduction of the “Warmer Welcomes” program. The program consolidates Taj InnerCircle and Sangri-La’s Golden Circle guest loyalty programs hospitality alliance.

The “Warmer Welcomes” program will offer Shangri-La and Taj’s combined 6 million loyalty program members prominent benefits such as;

Recognition – Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with remarkable status matching.

Earn points – Members of either program will now be able to earn award points across 200 hotels, 27 countries and 131 destinations in their preferred programs while staying with Taj or Shangri-La. Key destinations include Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other more.

Seamless redemptions – As it is a merged effort, members will be able to convert points to redeem awards between both programs.

Madhu Rao, Shangri-La Acting President said “As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,”. He also mentioned “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

MD and CEO Taj Hotels Resorts and Palaces, Rakesh Sarna stated “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

As India and China are currently the fastest-growing major economies of the world, they have a flourishing outbound travel market in terms of number of travelers. They have also witnessed double-digit yearly growth rates for the past few years.

Shangri-La’s Golden Circle has introduced a number of new member benefits and partnerships as part of its “Loyalty Is” fifth anniversary celebration this year. The most recent benefit being ‘Infinite Journeys’ with Singapore Airlines. Other benefits offered include Golden Circle’s recently introduced programs such as Event Planner Rewards and ‘The Table by Golden Circle’, Shangri-La’s first global dining loyalty program.

Taj relaunched InnerCircle in 2015 with developed features and enhancements, applicable globally across all their hotels. The revamped program has no blackout dates, an easy redemption process with countless opportunities from accommodation, restaurants and spas, and all without worry of points expiring for active members. Taj InnerCircle also redesigned its Epicure program recently. Renewed with globally extended offers. The patrons of this service can now get an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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Experience a LEGO Easter Adventure at Sun Siyam Olhuveli

Sun Siyam Olhuveli Maldives brings a fresh twist to Easter celebrations with a creative LEGO-themed experience from April 20th to 25th, promising an exciting holiday for guests of all ages. The celebration offers a vibrant mix of creativity, family adventure, and entertainment across the resort’s pristine beaches and venues. Additionally, special performances by award-winning magician Yollin Lee and internationally acclaimed DJ and rapper Ironik will add to the excitement.

Exciting Entertainment Lineup

Sun Siyam Olhuveli enhances the experience even further with a sensational lineup of entertainment. Yollin Lee, an international champion magician known for his award-winning sleight-of-hand performances, will dazzle guests with his mesmerizing illusions. Furthermore, DJ Ironik, a renowned British DJ, producer, and rapper who helped shape British urban music, will bring his signature beats to the resort, ensuring a night to remember.

Interactive Family Activities

The festivities kick off with a LEGO-themed Easter egg hunt at Sunrise Beach, followed by engaging LEGO workshops where families can unleash their creativity. As the sun sets, the Lagoon Bar Deck hosts an evening show filled with music, dance, and dazzling lights to mark the grand opening. Throughout the celebration, guests can enjoy a variety of interactive activities. For example, the Mosaic Challenge invites participants to construct a giant LEGO masterpiece, while kids can compete in the classic Egg Rolling competition at Milano Beach. Moreover, Easter brunch at Island Pizza and an exclusive Easter BBQ at Water Sports Beach will offer culinary delights, complemented by a Family Sandcastle Competition.

The fun doesn’t stop there. Guests can also enjoy activities like egg painting, a LEGO hunt, and Easter cookie decorating. Additionally, the Egg Spoon Race, which takes place across multiple beach locations, will add a lighthearted competition, while a special Easter cocktail will bring the celebration to a memorable close.

Exclusive Offers for a Perfect Getaway

For those seeking a more enhanced experience, exclusive promotions such as the Family Fun Holiday package, Easter BBQ, and Water Sports Beach Carnival will be available for an additional cost. In addition, families can enjoy 30% off all kids’ activities, making it the perfect time for a sun-soaked, adventure-packed holiday.

This Easter, treat yourself to a luxurious escape! Book a grand villa by April 20, 2025, for stays through December 23, 2025, and unlock exclusive perks—50% off à la carte dining, airport transfers, and a complimentary couple’s massage with a four-night stay. Furthermore, extend your stay to five nights in a pool villa and enjoy free round-trip transfers. Plus, enjoy irresistible discounts on room upgrades, water sports, and a romantic diving experience. To take advantage of this offer, visit Easter Offer at Sun Siyam Olhuveli.

For more information, please visit here

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