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Taj And Shangri-La Forms Strategic Alliance

02 glasses of champagne on a table over seeing a infinity pool over a turquoise lagoon in Maldives

Two of Asia’s most iconic luxury hotel groups, Shangri-La Hotels & Resorts and Taj Hotels Resorts & Palaces have formed a ground-breaking strategic alliance to broaden their reach and offer more unique experiences to guests across Asia and the world.

Shangri-La Hotels & Resorts, based in Hong Kong and Taj Hotels Resorts & Palaces, based in Mumbai, cooperates in order to broaden their reach and scale across their 200 hotels, 27 countries and 131 destinations. Both Taj and Shangri-La are extinguished internationally for their exceptional service philosophy inspired by the cultures and traditions of the markets they operate in.

This association will officially come into effect in March this year with the introduction of the “Warmer Welcomes” program. The program consolidates Taj InnerCircle and Sangri-La’s Golden Circle guest loyalty programs hospitality alliance.

The “Warmer Welcomes” program will offer Shangri-La and Taj’s combined 6 million loyalty program members prominent benefits such as;

Recognition – Members will be able to enjoy the perks of their elite status when they stay at any Shangri-La or Taj hotel with remarkable status matching.

Earn points – Members of either program will now be able to earn award points across 200 hotels, 27 countries and 131 destinations in their preferred programs while staying with Taj or Shangri-La. Key destinations include Mumbai, New Delhi, Dubai, Hong Kong, Singapore, Paris, London, New York and other more.

Seamless redemptions – As it is a merged effort, members will be able to convert points to redeem awards between both programs.

Madhu Rao, Shangri-La Acting President said “As hotel owner-operators who share similar values and service philosophies but have minimal overlap of properties, Taj and Shangri-La are in a unique position to establish a seamless alliance that goes beyond a marketing partnership or multi-hotel distribution platform,”. He also mentioned “Our alliance bridges two iconic Asian brands and opens up a world of new experiences for our loyal guests. We will be able to enhance brand awareness and increase market share by providing Golden Circle and Taj InnerCircle members more value and more reasons to stay with us.”

MD and CEO Taj Hotels Resorts and Palaces, Rakesh Sarna stated “This is a strategic step in bringing greater synergies amongst two brands known for their legendary hospitality. Over time, our valued guests and loyalty members had shared their desire for a wider selection of world class hotels in key destinations. This alliance will help drive deeper engagement for our most valuable guests and members as they will now be recognized seamlessly at some of the world’s finest hotels across multiple geographies.”

As India and China are currently the fastest-growing major economies of the world, they have a flourishing outbound travel market in terms of number of travelers. They have also witnessed double-digit yearly growth rates for the past few years.

Shangri-La’s Golden Circle has introduced a number of new member benefits and partnerships as part of its “Loyalty Is” fifth anniversary celebration this year. The most recent benefit being ‘Infinite Journeys’ with Singapore Airlines. Other benefits offered include Golden Circle’s recently introduced programs such as Event Planner Rewards and ‘The Table by Golden Circle’, Shangri-La’s first global dining loyalty program.

Taj relaunched InnerCircle in 2015 with developed features and enhancements, applicable globally across all their hotels. The revamped program has no blackout dates, an easy redemption process with countless opportunities from accommodation, restaurants and spas, and all without worry of points expiring for active members. Taj InnerCircle also redesigned its Epicure program recently. Renewed with globally extended offers. The patrons of this service can now get an all-encompassing experience of Dine, Drink, Stay, Spa and Redeem.

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Explore a Multitude of Football Camps at Siyam World This Year!

As part of its ongoing line-up of five-star experiences, Siyam World Maldives kicked off a series of unforgettable spring football camps. The resort will be featuring star players Wayne Bridge, Adrian San Miguel Castillo, Francesco Totti, and Michael Owen.

Siyam World Maldives encouraged guests to let their football skills blossom over a series of football camps. These camps will utilise the resort’s state-of-the-art sports complex and FIFA-sized soccer pitch at The World Sports Arena. Participants enjoyed world-class coaching and immersive experiences designed to enhance their football techniques and passion for the sport.

Spanish Goal-keeper Adrian San Miguel Castillo

The action-packed schedule began with Spanish goalkeeper Adrian San Miguel Castillo. He graced the sandy shores from the 19th to the 23rd of March. Adrian is a key player for Liverpool FC and the Andalusia National team. During his time at the resort, he helped younger guests understand how to deal with pressure and develop key life skills. This also included developing a performance mindset.

Football Camp Experiences with Wayne Bridge

Next on the roster was Wayne Bridge who came to Siyam World from from 22nd to 31st March. He is a renowned English left-back, who returned to Siyam World for a second time already. With his infectious energy and wealth of experience from clubs like Chelsea and Manchester City, Wayne inspired guests to “tackle” challenges head-on and score big on and off the field.

Francesco Totti Lights up Siyam World Football Camp

Following Wayne’s lead was the legendary Francesco Totti, lighting up Siyam World for a second time as well. He visited from 28th March to 4th April. Totti is known for his flair and loyalty to AS Roma. He brought a touch of Italian passion to the Maldives, teaching participants the art of precision and creativity in football. 

Once described by Maradona as “the best player he has ever seen”, the gifted World Cup winner and legendarily loyal one-club player (AS Roma) will be on hand to help holidaymakers hone their football skills and play to their full potential.

Michael Owen Graces the Shores of Siyam World

Closing out the star-studded lineup was Michael Owen. He is the youngest-ever Ballon d’Or winner, who graced Siyam World from the 1st to the 5th of April. Michael Owen is joining as part of the recently announced partnership with Football Escapes. Michael’s lightning-fast moves and goal-scoring prowess electrified the pitch, inspiring a new generation of football stars. Throughout the action-packed week, participants savoured daily football sessions led by Owen, a team of UEFA-licensed coaches, and internet sensation Eman – popularly known as SV2 from his viral YouTube skills videos.

Dressed in their personalized Rascal training kits, young players aged from five to 15 seized the perfect opportunity to refine all aspects of their game, from tactics to technical skills. To add to the holiday experience, families enjoyed a memorable parents’ match, providing moms and dads with a chance to showcase their skills on the pitch.

Collaboration with Football Escapes – Rip Ferdinand

Later this year, and in collaboration with Football Escapes, Rio Ferdinand will also be hosting a football camp from 28 October to 1 November. He is one of the most decorated English footballers of all time. Ferdinand is famous for being one of the world’s best defenders. He will be bringing the skills he learned whilst playing for West Ham, Manchester United and Leeds United plus the England national team. 

At Siyam World, we are undoubtedly a paradise for sports enthusiasts, offering exceptional facilities for both water and land sports. My passion for football, which began in childhood collection jerseys of football legends, is embodied in our FIFTA- regulation football field. We host many football aficionados, including owners of prized jerseys and past champions who still share a deep love for the game. Siyam World is where sportsmanship thrives, providing an unparalleled destination for active trave;ers, says Ausy Waseem – Resort Manager at Siyam World.

The incredible resort has had the pleasure of hosting several other esteemed football legends. Italian champion Nicola Ventola graced the resort in January. Additionally, Bobo Vieri and Marco Materazzi also showcased their skills on the pitch. Joining them were players like Juan Sebastián Verón, Esteban Cambiasso, Roberto Pires, Eric Abidal, Carlos Puyol, and Jay Jay Okocha.

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