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Taj Group of Hotels In Maldives is Set to Welcome Guests on 15th July

TAJ Group Maldives

After months of lockdown and travel restrictions, travellers looking for a secluded and activity-filled getaway in the Maldives are in for a treat. With novel comforts invested and stringent safety standards perfected, the Taj Group of Hotels have redefined its services and hospitality in its two stunning properties in the land of sun, sand and sea. Taj Exotica Resort & Spa, Maldives and Taj Coral Reef Resort & Spa, Maldives are ready and primed to once again welcome guests to their sandy shores.

Positioned globally for its signature hospitality and unparalleled experiences, the Taj Group of Hotels in the Maldives have encompassed all safety protocols defined by its parent company Indian Hotels Company Limited (IHCL) in conjunction with World Health Organization (WHO), as well as the Maldivian Health Protection Agency (HPA), Ministry of Tourism of the Maldives. Both Taj Exotica Resort & Spa, Maldives and Taj Coral Reef Resort & Spa, Maldives are fully equipped with well-trained staff, best practices and high-grade protective equipment and disinfectants to ensure the safety and comfort of guests. With the spirit of Tajness reinvigorated to face the new normal world, the resorts are committed to prioritise safety, hygiene and physical distancing while delivering authentic hospitality.  

All staff have been trained to delight guests, safely and with minimum contact at all touch points. In addition, technology has been infused to several processes including check-in, check-out, non-invasive thermal screening, dining and digital payments to ensure seamless, no-touch yet personalised experiences. 

Taj Group

To ensure physical distancing, the resorts have also redesigned layouts for seating and guest movement inside the hotels and out, including speed boats, resort buggies, lobbies, restaurants, service areas and common spaces. With safer rooms and regularly disinfected surfaces, furniture, crockery, linen and more, guests are reassured of utmost hygiene and safety. Taj hotels are also taking strict precautionary measures such as ensuring sufficient resting of suites and rooms after check-out before reoccupation. 

Taj’s 2 Bed Room Rehendi Presidential Suite with Pool Living Room

Travellers are assured of convenience when flying in, with the Maldives Government implementing several measures to make the island destination a welcome retreat. While tourists are not subject to any quarantine measures upon arrival to the Maldives, they are also not required to submit any medical test results for entry. However, for the safety of all, local health authorities will be performing random testing at no cost to travellers, while those showing symptoms of COVID-19 upon arrival will be subjected to a PCR test at their own expense. Even when departing the Maldives, the authorities have made available testing services for tourists requiring COVID-19 test results to return home or continue travelling. 

In preparation to reopening doors on 15th July, Taj Exotica Resort & Spa, Maldives and Taj Coral Reef Resort & Spa, Maldives have introduced several attractive offers for travellers to book now and travel later, saving up to 25% while receiving extra in-premise value additions. 

With the pandemic redefining the way we indulge and travel, remote cast-away experiences are enticing, safe and reassuring. And what better option than to have an island for yourself? The Taj Group of Hotels in the Maldives is introducing the concept of island buyouts – unspoilt seclusion with an awe-inspiring backdrop in one of the world’s most magical destinations, all to yourself! Perfect for family getaways, wellness retreats or even high-level corporate meetings, island buyout can also be married with private flying, offered by Taj Air, renowned for its fine fleet of executive jets. This attractive travel option ensures that guests experience the best of Maldives with Taj hospitality whilst ensuring privacy, physical distancing and high levels of hygiene and safety. 

The Maldives has always been a romantic and intimate destination, but the ocean has never looked so inviting and the sun-kissed sand appears even more golden under the radiant glow of summer. Dreamlike indulgence awaits travellers who are ready to succumb to their wanderlust in the Maldives with Taj – your safe haven away from home. 

Visit www.tajhotels.com

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The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

In today’s rapidly evolving digital landscape, social commerce is redefining the way travelers discover, plan, and book their trips. On a recent episode of the Skift Podcast, Jeremy Jauncey, CEO of Beautiful Destinations,joined Sarah Kopit and Seth Borko to discuss the growing influence of social media platforms like TikTok and Instagram on travel. Their insights highlight how brands and destinations can leverage these changes to engage modern travelers more effectively.

How Is Social Commerce Changing the Way We Travel?

We are in the most exciting time in the history of travel marketing,” said Jauncey, whose company Beautiful Destinations has pioneered high-quality digital storytelling to inspire wanderlust worldwide. “The way people discover travel is fundamentally different now. The traditional model of searching for a destination, visiting a travel agent, and booking through a website is rapidly being replaced by social commerce.

Social commerce merges social media influence with direct consumer purchases, allowing users to discover destinations through organic content and seamlessly book their next trip without leaving the app. Platforms like TikTok, Instagram, and YouTube have become virtual travel agencies, where users find inspiration and make real-time booking decisions based on what they see.

According to Seth Borko, a senior research analyst at Skift, younger generations are driving this shift, placing greater trust in influencers and user-generated content over traditional advertisements.

Millennials and Gen Z are scrolling through their feeds and seeing firsthand experiences from people they follow and admire. That authenticity is what makes them act,” Borko explained. “This isn’t just advertising; this is experiential storytelling with a call to action.

Why Is Short-Form Video the Future of Travel Marketing?

One of the key drivers behind this transformation is short-form video content.

Instagram Reels and TikTok have changed the game,” Jauncey noted. “A 15-second video can transport a user to a remote island in the Maldives or a street market in Bangkok. And with a simple tap, they can book a flight, hotel, or experience right there on the platform.”

Unlike traditional marketing strategies, which often require multiple steps from inspiration to booking, social commerce streamlines the process. Integrated ‘Book Now’ buttons and social-first travel agencies enable travelers to go from watching a video to confirming a reservation within minutes.

Sarah Kopit, Editor-in-Chief at Skift, emphasized the importance of adapting to these changing consumer behaviors.

Travel companies that are still relying on static images and generic ads are falling behind,” Kopit stressed. “You need to be in the spaces where your audience spends time – and right now, that’s TikTok, Instagram, and even emerging platforms like BeReal.

How Are Influencers and Community Engagement Driving Travel Bookings?

The conversation also highlighted the crucial role of content creators and travel influencers in driving bookings. Unlike traditional advertising, influencer marketing fosters trust through authenticity and relatability.

Travelers want to see real people experiencing real moments,” Jauncey explained. “It’s no longer about polished, overproduced ads. It’s about storytelling through a lens that feels personal and attainable.

This shift has led to the rise of micro-influencers—travel creators with smaller yet highly engaged audiences. These influencers often provide in-depth guides, real-time experiences, and unfiltered reviews, making their recommendations more credible.

We’re seeing a shift away from big celebrity endorsements toward niche, passionate creators who actually visit and experience the places they promote,” Borko added. “They drive more conversions because their followers see them as trustworthy sources.”

What Does the Future of Travel Marketing Look Like?

As social commerce continues to expand, industry experts agree that travel brands must adapt or risk being left behind. Key takeaways from this discussion include:

Short-form video is the future of travel marketing. Brands should invest in compelling, mobile-friendly content that captures users’ attention within seconds.

Seamless booking experiences drive conversions. The fewer steps between inspiration and purchase, the higher the likelihood of bookings.

Authenticity is key. Travelers engage more with real, relatable experiences from influencers and user-generated content.

Community engagement matters. Travel brands that foster relationships with their audiences rather than solely pushing sales will see greater long-term success.

The brands that will succeed in this new era of travel are the ones that recognize the power of social discovery and immediate action,” Jauncey concluded. “This is no longer the future – it’s happening right now.

As the travel industry shifts toward experience-driven, mobile-first marketing, companies that embrace social commerce will be at the forefront of the next travel boom. For travel brands and destinations, the message is clear: adapt now, or risk being left behind in a world where the next viral destination is just one scroll away.

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