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Apple Unveils New iPad Pro and it's Unlike Anything Before

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Apple has introduced its new iPad Pro and it is incredibly powerful and much faster than anything before. With a floating design and a Magic Keyboard, the new iPad Pro combines the most advanced mobile display with powerful performance with pro cameras, pro audio, a breakthrough LiDAR Scanner, and more. Here is everything you need to know about it!

•  Pro Performance with A12Z Bionic Chip
The new iPad Pro is built for tasks like editing 4K videos or designing 3D models. The Bionic chip with its eight-core GPU, along with an enhanced thermal architecture and tuned performance controllers, the new iPad Pro has the highest performance in an iPad. With faster Wi-Fi connectivity and gigabit-class LTE, and a battery life lasting up to ten hours, the iPad Pro will allow you to stay productive and creative all day long.

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Pro Display
The new iPad Pro comes with the most advanced mobile display; the edge-to-edge Liquid Retina display. With ultra-smooth scrolling and P3 wide colour support, True Tone, high brightness and anti-reflective coating, you can enjoy the best viewing experience with vivid and true-to-life details.

• Pro Cameras
The iPad Pro features a 12MP Wide camera and a 10MP Ultra-Wide camera which can capture stunning photos and 4K videos, zoom out two times to capture a much wider field of view.

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 Pro Audio with Studio-Quality Mics
The new iPad Pro is designed to capture super clean audio including the quietest details and deliver an immersive sound experience. With a five studio-quality microphones and four-speaker audio, that is exactly what it does!

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• Breakthrough LiDAR Scanner
The LiDAR Scanner measures the distance to surrounding objects up to five meters away and works indoors as well as outdoors. With the Measure app improved with LiDAR Scanner, objects can be measured more quickly and accurately.

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  Trackpad Support Comes to iPadOS
iPadOS 13.4 brings trackpad support to iPad for the first time, delivering a more natural typing experience and added precision. Designed to work great with the apps most commonly used, the the new iPad Pro lets you smoothly scroll through web pages and photos in the gallery, edit texts in Notes more precisely, quickly view and organize emails.

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 Pro Accessories with Magic Keyboard
The Magic Keyboard features USB-C pass-through charging which leaves the USB-C port on iPad Pro free for accessories such as external drives and displays. The click-anywhere trackpad on the keyboard along with the touch-first design for easy navigation and precise adjustments gives an even more versatile and productive experience. And it attaches magnetically to the iPad Pro!

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Photos by Apple

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The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

The Future of Travel: Social Commerce Insights from Jeremy Jauncey, Sarah Kopit & Seth Borko

In today’s rapidly evolving digital landscape, social commerce is redefining the way travelers discover, plan, and book their trips. On a recent episode of the Skift Podcast, Jeremy Jauncey, CEO of Beautiful Destinations,joined Sarah Kopit and Seth Borko to discuss the growing influence of social media platforms like TikTok and Instagram on travel. Their insights highlight how brands and destinations can leverage these changes to engage modern travelers more effectively.

How Is Social Commerce Changing the Way We Travel?

We are in the most exciting time in the history of travel marketing,” said Jauncey, whose company Beautiful Destinations has pioneered high-quality digital storytelling to inspire wanderlust worldwide. “The way people discover travel is fundamentally different now. The traditional model of searching for a destination, visiting a travel agent, and booking through a website is rapidly being replaced by social commerce.

Social commerce merges social media influence with direct consumer purchases, allowing users to discover destinations through organic content and seamlessly book their next trip without leaving the app. Platforms like TikTok, Instagram, and YouTube have become virtual travel agencies, where users find inspiration and make real-time booking decisions based on what they see.

According to Seth Borko, a senior research analyst at Skift, younger generations are driving this shift, placing greater trust in influencers and user-generated content over traditional advertisements.

Millennials and Gen Z are scrolling through their feeds and seeing firsthand experiences from people they follow and admire. That authenticity is what makes them act,” Borko explained. “This isn’t just advertising; this is experiential storytelling with a call to action.

Why Is Short-Form Video the Future of Travel Marketing?

One of the key drivers behind this transformation is short-form video content.

Instagram Reels and TikTok have changed the game,” Jauncey noted. “A 15-second video can transport a user to a remote island in the Maldives or a street market in Bangkok. And with a simple tap, they can book a flight, hotel, or experience right there on the platform.”

Unlike traditional marketing strategies, which often require multiple steps from inspiration to booking, social commerce streamlines the process. Integrated ‘Book Now’ buttons and social-first travel agencies enable travelers to go from watching a video to confirming a reservation within minutes.

Sarah Kopit, Editor-in-Chief at Skift, emphasized the importance of adapting to these changing consumer behaviors.

Travel companies that are still relying on static images and generic ads are falling behind,” Kopit stressed. “You need to be in the spaces where your audience spends time – and right now, that’s TikTok, Instagram, and even emerging platforms like BeReal.

How Are Influencers and Community Engagement Driving Travel Bookings?

The conversation also highlighted the crucial role of content creators and travel influencers in driving bookings. Unlike traditional advertising, influencer marketing fosters trust through authenticity and relatability.

Travelers want to see real people experiencing real moments,” Jauncey explained. “It’s no longer about polished, overproduced ads. It’s about storytelling through a lens that feels personal and attainable.

This shift has led to the rise of micro-influencers—travel creators with smaller yet highly engaged audiences. These influencers often provide in-depth guides, real-time experiences, and unfiltered reviews, making their recommendations more credible.

We’re seeing a shift away from big celebrity endorsements toward niche, passionate creators who actually visit and experience the places they promote,” Borko added. “They drive more conversions because their followers see them as trustworthy sources.”

What Does the Future of Travel Marketing Look Like?

As social commerce continues to expand, industry experts agree that travel brands must adapt or risk being left behind. Key takeaways from this discussion include:

Short-form video is the future of travel marketing. Brands should invest in compelling, mobile-friendly content that captures users’ attention within seconds.

Seamless booking experiences drive conversions. The fewer steps between inspiration and purchase, the higher the likelihood of bookings.

Authenticity is key. Travelers engage more with real, relatable experiences from influencers and user-generated content.

Community engagement matters. Travel brands that foster relationships with their audiences rather than solely pushing sales will see greater long-term success.

The brands that will succeed in this new era of travel are the ones that recognize the power of social discovery and immediate action,” Jauncey concluded. “This is no longer the future – it’s happening right now.

As the travel industry shifts toward experience-driven, mobile-first marketing, companies that embrace social commerce will be at the forefront of the next travel boom. For travel brands and destinations, the message is clear: adapt now, or risk being left behind in a world where the next viral destination is just one scroll away.

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